Google recently announced that Google Analytics Universal Analytics (UA) will no longer be processing any new data effective 1st July 2023. Users who want to access their historical data after this date must implement GA4. While the cut-off date is still far off into...
A website is an essential digital marketing tool for your business as it advertises your products and services and helps convert views into purchases and sales. Although most modern businesses have websites, not all are customer-focused, limiting their potential to...
SEO rankings on YouTube are a vital determinant of the number of views, subscriptions, traffic, and engagement with your content. Unfortunately, it has become increasingly more difficult to improve the SEO ranking for YouTube videos as several businesses have already...
Local SEO is a crucial tool when it comes to growing your business. A significant part of local SEO is your business’s customer review program. This is because happy clients are your best sales representative and are inclined to tell others about their positive...
YouTube is a video-sharing and creation platform that has been around for over 16 years. In October 2006, YouTube was acquired by Google for $1.65 billion. For businesses of all shapes and sizes, YouTube offers a simple way for people to discover you online when it...