What is a Sales Funnel

What is a Sales Funnel

Chances are, your potential customers aren’t going to purchase your products the first time they hear about them. Successfully moving them along your sales funnel requires piquing their interest in your product and convincing them that buying from your company...
What is an SEO Audit?

What is an SEO Audit?

You’ve come a long way in learning about search engine optimization, or SEO. You’ve learned that SEO is all about making sure that your business, your website, social media platforms, and all the content that comes with them are the first things people see...
3 Metrics to Monitor in Google Analytics

3 Metrics to Monitor in Google Analytics

Every time someone clicks, scrolls, or interacts with your website in any way, Google Analytics catalogs data for you about their behavior, painting a picture of how people are using your website. You certainly don’t want all this valuable information to go to...
Your Social Media Checklist

Your Social Media Checklist

Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what is and isn’t working. However, it can be overwhelming to decide how...