Getting Started with Google Analytics

Getting Started with Google Analytics

Peter Drucker, author of the 1954 book “The Practice of Management” is often quoted saying “you can’t manage what you can’t measure.” Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...
What is a Bounce Rate?

What is a Bounce Rate?

When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is “Bounce Rate.” What Is Bounce Rate? A...
Beyond Design 1: Planning

Beyond Design 1: Planning

You have heard the old saying: behind every great website is a great layout. Or a website is only as strong as its weakest content. Okay, maybe those are not actual sayings, but that doesn’t mean they aren’t true. So many people think that design is just...
Why Good Design Matters

Why Good Design Matters

The importance of UX design for your website’s conversion rate We preach good design here at Kevin Brown Design. After all, it’s what we do. But design is about more than making websites look beautiful. Design also impacts user experience and can have a significant...
A Call to Action for Your Website

A Call to Action for Your Website

You see them everywhere. Big, bold, in-your-face buttons and links with such labels as: Click here to get 10% off your first purchase of garlic javelina jerky!, Get your free copy of the award-winning eBook, ‘Mastering Broccoli’, and so forth. They’re on websites all...
FREE Conversion Strategy

FREE Conversion Strategy

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Website Design Secrets for Local Businesses

 

The digital marketing landscape continues to evolve,
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