A digital marketing consultant is a professional who is in charge of advising companies so that they improve their digital marketing strategy and can better promote their business online, as well as target their potential customers more accurately. In short, he is the...
In one of our previous post we told you everything about Google Analytics 4, what it is, what to expect and the best practices for it, we also mentioned how to prepare for its arrival. Google Analytics 4, is like a brand new system, not just an upgrade of...
Have you ever wondered how companies make people want to buy their products or services? That’s where demand generation comes in! Demand generation is a way of marketing that makes people interested in what a company has to offer. It helps a brand become...
As of January 2022, there were 4.2 billion social media users across all platforms, with an average person bouncing between seven platforms each month. It is no wonder that 93% of marketers worldwide use social media to reach out to new prospects and increase brand...
Google recently announced that Google Analytics Universal Analytics (UA) will no longer be processing any new data effective 1st July 2023. Users who want to access their historical data after this date must implement GA4. While the cut-off date is still far off into...
