What’s in a Word: SEO-optimized content – Part 2 Integrating content and SEO can help your website rank highly in search engines. However, it only works when everything is just right. Otherwise, you could end up with a bunch of Google penalties. Understanding...
What is SEO Marketing? Part 1 Marketing a business is done with many tools in your arsenal. Among them are social media pages, your website, and most importantly, the content you write for your current and prospective customers. However, those aren’t the only...
Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them in. There are two primary reasons your website copy is important; one...
In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business’s online presence to promote your products or services. There are a variety of ways...
For a while, there was talk that the ?About (Us)? page on websites was a thing of the past, but that just isn?t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about...
Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase ?content is...
