A website is an essential digital marketing tool for your business as it advertises your products and services and helps convert views into purchases and sales. Although most modern businesses have websites, not all are customer-focused, limiting their potential to...
A marketing strategy is simply a plan for what you want your marketing efforts to accomplish. Creating a marketing strategy for a construction company is just as crucial for any other type of business. Unplanned, reactive marketing and neglecting marketing are both...
If you want to boost your brand awareness and stay ahead of the competition, you need to learn how to do digital PR. Your brand visibility in the online space plays a crucial role in the success of your marketing strategies. To attract many buyers to your site, you...
Chances are, your potential customers aren’t going to purchase your products the first time they hear about them. Successfully moving them along your sales funnel requires piquing their interest in your product and convincing them that buying from your company...
What’s in a Word: SEO-optimized content – Part 2 Integrating content and SEO can help your website rank highly in search engines. However, it only works when everything is just right. Otherwise, you could end up with a bunch of Google penalties. Understanding...
What is SEO Marketing? Part 1 Marketing a business is done with many tools in your arsenal. Among them are social media pages, your website, and most importantly, the content you write for your current and prospective customers. However, those aren’t the only...
