Getting Started With Digital Marketing
In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business’s online presence to promote your products or services. There are a variety of ways...
6 Features Your Homepage Should Have
Your homepage is arguably one of the most important pages on your website. It?s the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that?s 0.05 seconds) for a user to form a first impression of your site, so...
Getting Started with Google Analytics
Peter Drucker, author of the 1954 book ?The Practice of Management? is often quoted saying ?you can?t manage what you can?t measure.? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a...
What is a Bounce Rate?
When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ?Bounce Rate.? What Is Bounce Rate? A...
Beyond Design 7: Creating an About Page that Converts
In the last blog post, we learned that the About page is not going away any time soon. ?So, now what do you do? Well, we hope to help you with that! This post will go into more detail about what to include on your About page. What should be on the page? There are many...
Beyond Design 6: Do I Need an About Page?
For a while, there was talk that the ?About (Us)? page on websites was a thing of the past, but that just isn?t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about...
Beyond Design 5: Content Content Content
Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase ?content is...
Beyond Design 4: Don?t Forget Usability
By now you probably realize that there is much more to the design of a website than it looking pretty. Usability and the user experience (UX) play a major role in the success of a website. There are even college degrees now focused on UX Design and Testing. Although...
Beyond Design 3: Design Elements
Fonts, colors, and images are major aspects of your website design. Even if you have hired a professional to build your site, you may have the opportunity to participate in the selection of these elements. Your web designer will likely have certain colors and fonts in...Google Rating
