What is a Bounce Rate?
When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is “Bounce Rate.” What Is Bounce Rate? A...
Beyond Design 7: Creating an About Page that Converts
In the last blog post, we learned that the About page is not going away any time soon. So, now what do you do? Well, we hope to help you with that! This post will go into more detail about what to include on your About page. What should be on the page? There are many...
Beyond Design 6: Do I Need an About Page?
For a while, there was talk that the ‘About (Us)’ page on websites was a thing of the past, but that just isn’t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about...
Beyond Design 5: Content Content Content
Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase “content is...
Beyond Design 4: Don’t Forget Usability
By now you probably realize that there is much more to the design of a website than it looking pretty. Usability and the user experience (UX) play a major role in the success of a website. There are even college degrees now focused on UX Design and Testing. Although...
Beyond Design 3: Design Elements
Fonts, colors, and images are major aspects of your website design. Even if you have hired a professional to build your site, you may have the opportunity to participate in the selection of these elements. Your web designer will likely have certain colors and fonts in...
Beyond Design 2: Feedback
Once you have hired a designer, they will begin with their design process. This may vary slightly depending on the designer, but the main idea is usually the same: create a “mockup” design for the customer to review before building it. And your mission, should you...
Beyond Design 1: Planning
You have heard the old saying: behind every great website is a great layout. Or a website is only as strong as its weakest content. Okay, maybe those are not actual sayings, but that doesn’t mean they aren’t true. So many people think that design is just...
Why Good Design Matters
The importance of UX design for your website’s conversion rate We preach good design here at Kevin Brown Design. After all, it’s what we do. But design is about more than making websites look beautiful. Design also impacts user experience and can have a significant...Recent Posts
Getting Started with Google AnalyticsJuly 31, 2019
What is a Bounce Rate?July 11, 2019
Beyond Design 7: Creating an About Page that ConvertsSeptember 28, 2018
Beyond Design 6: Do I Need an About Page?September 14, 2018
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