Beyond Design 6: Do I Need an About Page?
For a while, there was talk that the ‘About (Us)’ page on websites was a thing of the past, but that just isn’t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about...
Beyond Design 5: Content Content Content
Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase “content is...
Beyond Design 4: Don’t Forget Usability
By now you probably realize that there is much more to the design of a website than it looking pretty. Usability and the user experience (UX) play a major role in the success of a website. There are even college degrees now focused on UX Design and Testing. Although...
Beyond Design 3: Design Elements
Fonts, colors, and images are major aspects of your website design. Even if you have hired a professional to build your site, you may have the opportunity to participate in the selection of these elements. Your web designer will likely have certain colors and fonts in...
Beyond Design 2: Feedback
Once you have hired a designer, they will begin with their design process. This may vary slightly depending on the designer, but the main idea is usually the same: create a “mockup” design for the customer to review before building it. And your mission, should you...
Beyond Design 1: Planning
You have heard the old saying: behind every great website is a great layout. Or a website is only as strong as its weakest content. Okay, maybe those are not actual sayings, but that doesn’t mean they aren’t true. So many people think that design is just...
Why Good Design Matters
The importance of UX design for your website’s conversion rate We preach good design here at Kevin Brown Design. After all, it’s what we do. But design is about more than making websites look beautiful. Design also impacts user experience and can have a significant...
5 Things to Consider for your Website’s CTA
If you want to maximize the number of leads your website generates, you need a strong call to action (CTA). Suffice to say, a small sign up button at the bottom of the page might not get the results you are looking for. It can be hard to find the right layout for your...
A Call to Action for Your Website
You see them everywhere. Big, bold, in-your-face buttons and links with such labels as: Click here to get 10% off your first purchase of garlic javelina jerky!, Get your free copy of the award-winning eBook, ‘Mastering Broccoli’, and so forth. They’re on websites all...Recent Posts
Beyond Design 7: Creating an About Page that ConvertsSeptember 28, 2018
Beyond Design 6: Do I Need an About Page?September 14, 2018
Beyond Design 5: Content Content ContentAugust 31, 2018
Beyond Design 4: Don’t Forget UsabilityAugust 17, 2018
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