Most firm owners have never looked at their own listings side by side. You set up a Google profile years ago, someone claimed a Yelp page, and a legal directory built a profile from public records. Each one has a copy of your name, address, and phone number. They may...
Search your firm’s name. Then check where it shows up. Your Google listing, your Facebook page, and that legal directory profile you made years ago. Do they all have the same address? The same phone number? The same firm name? For a lot of small firms, the...
A man sits in his truck outside the hardware store. His brother just got a DUI and needs a lawyer by Monday. He searches on his phone, taps the first firm that looks local, and stares at a white screen. After a few seconds he goes back and taps the next one. That firm...
Someone just got rear-ended on a Tuesday afternoon. They are sitting in their car with a sore neck, searching for a lawyer on their phone, on one bar of signal. Your site comes up. They tap it. Nothing happens for a few seconds, so they hit back and tap the next firm....
Ten years ago, a person with a legal problem opened Google, typed in their city and their issue, and started clicking. That habit paid for a lot of law firm marketing. It still exists, but it is no longer the only way people find an attorney. Now the same person might...
