Someone just got rear-ended on a Tuesday afternoon. They are sitting in their car with a sore neck, searching for a lawyer on their phone, on one bar of signal. Your site comes up. They tap it. Nothing happens for a few seconds, so they hit back and tap the next firm....
Ten years ago, a person with a legal problem opened Google, typed in their city and their issue, and started clicking. That habit paid for a lot of law firm marketing. It still exists, but it is no longer the only way people find an attorney. Now the same person might...
A firm owner told me last month that his website gets plenty of visitors. His analytics agreed. His phone did not. That gap is the most common problem I see on small law firm sites, and it almost never gets solved by more traffic. A visitor lands on your page with one...
Someone in your town just found out they need a lawyer. They typed a few words into their phone, tapped the third result, and landed on your firm’s website. Nobody called your office. Nobody filled out a form. That page is doing the talking for you right now....
By the end of August, things start to slow down around Lincoln. The rush of summer events fades, back-to-school traffic picks up, and schedules begin to feel more regular again. For me, that’s a signal to shift gears too. I take this time to look back at what we...
