Have you ever wondered how companies make people want to buy their products or services? That’s where demand generation comes in! Demand generation is a way of marketing that makes people interested in what a company has to offer. It helps a brand become...
As of January 2022, there were 4.2 billion social media users across all platforms, with an average person bouncing between seven platforms each month. It is no wonder that 93% of marketers worldwide use social media to reach out to new prospects and increase brand...
Google recently announced that Google Analytics Universal Analytics (UA) will no longer be processing any new data effective 1st July 2023. Users who want to access their historical data after this date must implement GA4. While the cut-off date is still far off into...
A website is an essential digital marketing tool for your business as it advertises your products and services and helps convert views into purchases and sales. Although most modern businesses have websites, not all are customer-focused, limiting their potential to...
SEO rankings on YouTube are a vital determinant of the number of views, subscriptions, traffic, and engagement with your content. Unfortunately, it has become increasingly more difficult to improve the SEO ranking for YouTube videos as several businesses have already...
Local SEO is a crucial tool when it comes to growing your business. A significant part of local SEO is your business’s customer review program. This is because happy clients are your best sales representative and are inclined to tell others about their positive...
YouTube is a video-sharing and creation platform that has been around for over 16 years. In October 2006, YouTube was acquired by Google for $1.65 billion. For businesses of all shapes and sizes, YouTube offers a simple way for people to discover you online when it...
The last couple of months have seen OpenAI making headlines again with the viral use of its latest invention, ChatGPT. The tool, designed for conversational applications, can generate human-like text, revolutionizing how we interact with technology. With its ability...
Organically growing your audience is extremely important for developing a successful social media marketing platform. Follower counts are a quantitative recording of how you resonate with your target audience. The goal is to convert your desired audience members into...
There is a never-ending supply of content flooding our feeds every day. As a content creator or business owner, it can feel overwhelming to try and keep up with the content cycle while coming up with new fresh ideas daily. That’s why it is essential to make your...
