Digital PR: What is it and Why is it Important

by | Aug 2, 2021 | Digital Marketing, Digital PR

If you want to boost your brand awareness and stay ahead of the competition, you need to learn how to do digital PR. Your brand visibility in the online space plays a crucial role in the success of your marketing strategies. To attract many buyers to your site, you have to ensure your business is visible to as many people as possible, and this is where digital PR comes into the picture.

What is Digital PR?

Digital PR is a strategy companies use to increase their brand awareness and visibility using digital methods. It is an online marketing strategy where you aim to get your company’s name out there and make it known by as many people as possible. Digital PR is similar to traditional PR in that you get people to view your brand favorably. The biggest edge over traditional PR is that it can reach a much larger audience over a shorter time.

Why It’s Important

Digital PR has many upsides to a company, both direct and indirect. It boosts your website traffic, and more people will be reading and sharing your content on social media. More shares translate to higher online traffic and quick advertising. Once you achieve an online buzz on your website, you should expect an increase in sales, brand recognition, and lead generation.

Digital PR also allows you to build trust with your customers. This happens when you portray a positive image of your company to your clients and obtain positive feedback. Once your brand gets positive reviews from former clients and you share those comments online, future customers will likely trust you.

Creating engaging, helpful, and high-quality content that is SEO friendly will cause search engines to label you as a credible source of information and drive leads your way. Relevant backlinks will improve your SEO rankings and place your brand on the first page of search engine results. Focusing your efforts on digital PR helps secure backlinks which will raise your domain authority.

How to do it

Digital PR is primarily achieved by all your company’s online activity. It is done when a brand gets a hold of bloggers and journalists who are willing to vouch for your business. Digital PR involves gaining high–quality backlinks from reviews from blogs, online publications, and positive customer feedback.
You can focus on getting your brand featured in online publications such as online newspaper articles relevant to your area. Also, local blogs, charities you sponsor, and reviews from locals will give your brand an edge over other businesses in that particular area.

It is essential to make sure that the content featured is honest, SEO friendly, relevant, and captivating to your audience. Also, it needs to be reviewed by reliable third parties such as media houses, independent journalists, and critics.

Their positive feedback will prove invaluable to your brand and improve your clients’ view of your company. It will also make you a credible business that appears on the first result page on search engines.

Digital PR tools

Digital PR tools help measure digital PR metrics, which measure the effectiveness of your company’s PR efforts. Relevant digital PR metrics include several backlinks and do-follow links, referral traffic from outreach, domain rating of links, social media engagement, number of mentions, just to name a few.

Helpful tools include the following:

  • HARO: Short for Help A Reporter Out, this tool gives journalists resources for upcoming stories. It’s a robust community with sources that offer daily opportunities for securing valuable media coverage.
  • Google Analytics: Measures the referral and organic search traffic to your site and conversion rates from leads to sales.
  • Google Search Console: This shows digital marketing KPIs such as mentions, impressions, clicks, and brand name searches.
  • SEMrush: A fantastic tool that performs site audits, keyword research, determines domain authority, analyzes backlinks, and looks for unlinked mentions.

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