Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content.
More important than design?
You may have heard the phrase “content is king” somewhere or other. It has been around almost as long as websites themselves. Content is one of the most important pieces of a website; without it, visitors would not know what your company are about or how to interact with you. And nowadays, snappy marketing content is sometimes what catches a visitors interest and helps them to make the decision to work with you or your company.
Often times, designers require the content first so that they can build the design around the words. This means that most sites are driven by the words on them.
What do I need to know about content?
There are many different rules and tips and such you can read about when it comes to writing your content. Some of these even change from one year to the next. There are, however, a few steadfast rules that remain constant.
Write your website content in a clear and concise manner. Not only do you want to make sure that it is easy to ready for your visitors, but search engines also measure the “readability” of your pages. This is a factor that often goes into your ranking.
Another thing that helps both visitors and search engines to stay interested is the size of your paragraphs. Large sections of text are too overwhelming. People who are busy or suffer from ADHD want content they can easily skim. Some text will rarely ever get read at all if it is too much together.
So, what if you have a lot to say?
Having a lot of content is a good thing. You just want to split it up and organize it appropriately. Overall, the more keywords you have on your site, the better it can do in search engine ranking. Technically, it is a lot more complicated than that, but good quality content will help.
If you have a lot of information you want to share with potential customers, organize it into a resource center or a blog. This way, you can continue to add additional content without cluttering up your site. And you can break it into smaller pieces!
Of course, there is some content that would not make as much sense in a blog or resource center. For example, information that describes your company’s unique offerings would be more fitting on your Services page(s). So make sure to organize it into easy-to-find sections or subpages.
In our next blog topic, we will cover specifics about one of the most important pages: your About page. This page gets the least amount of attention by many web builders yet is still the go-to for many visitors when wanting to learn more about a company.