A firm owner told me last month that his website gets plenty of visitors. His analytics agreed. His phone did not. That gap is the most common problem I see on small law firm sites, and it almost never gets solved by more traffic. A visitor lands on your page with one...
Someone in your town just found out they need a lawyer. They typed a few words into their phone, tapped the third result, and landed on your firm’s website. Nobody called your office. Nobody filled out a form. That page is doing the talking for you right now....
By the end of August, things start to slow down around Lincoln. The rush of summer events fades, back-to-school traffic picks up, and schedules begin to feel more regular again. For me, that’s a signal to shift gears too. I take this time to look back at what we...
Every August in Lincoln feels like a shift. One week you’re thinking about summer plans, and the next, everyone’s focused on school, fall schedules, and getting life back into a rhythm. That shift doesn’t just show up in traffic or events. You can feel it in how...
The few weeks right before school starts in Lincoln always come with a shift. You can feel it around town. Events wrap up, families shift their schedules, and local stores start moving from summer mode into back-to-school mode. It’s not just what people are doing in...
