A holiday update on your law firm’s Google Business Profile can answer a question before someone calls: Can I reach the office during the break? Put that answer near the start of the post and give the reader a clear next step.
Plan a few useful updates before your team takes time off. Small firms can build a simple posting schedule around their actual office hours and the questions intake staff hear. The ideas below give you a starting point for the weeks before Thanksgiving and the year-end holidays.
Key Takeaways
- Use holiday posts to explain how a potential client can reach your firm.
- Keep the Special hours field current as well as publishing a dated notice.
- Pair each update with a relevant photo and a link that works on a phone.
- Give one staff member ownership of posting and checking for changes.
Start with a question your intake team can answer
Ask the person who answers your phone what callers need to know before a holiday break. They may ask whether a consultation is available that week or when someone will return a message. Choose one question for each update.
Google’s posting help says an Update can include text, a photo or video, and an action button. A short answer with a useful link fits that format. Avoid filling the space with a broad claim about your firm.
Before writing, confirm who will handle inquiries on each affected day. If an answering service takes messages, describe that service accurately. A post should set an expectation that the team can meet.
Use these four holiday post ideas
A dated office-hours notice
Tell readers which dates have changed and when the office reopens. Link to a contact page that carries the same notice. Use Google’s Special hours setting separately so the public hours match the update.
Sample wording to adapt: “Our office will be closed on [date] and will reopen on [date]. You can leave a message through our contact page during the break. Our team will reply after we return. See our holiday contact details.”
Replace every bracketed field before posting. For the full hours checklist, see our law firm Google Business Profile holiday prep guide.
A clear explanation of after-hours intake
Someone may need to contact a lawyer while your building is closed. Explain whether they can submit a form or leave a phone message, and state when they can expect a reply. Avoid suggesting that an attorney is available around the clock unless that is true.
Sample wording to adapt: “Need to contact our firm during the holiday break? Our website form accepts messages while the office is closed. We will begin returning messages on [date]. Visit our contact page for details.”
A link to a useful article
Choose a published article that answers a question your practice can help with. An estate planning firm could link to its guide on preparing for an initial meeting. A family law firm might share an existing article about holiday parenting schedules, after the attorney checks that it is current.
Keep the post focused on what the reader will learn. Link to the exact article with a Learn more button. Do not make promises about a case result or give advice tailored to an unknown person’s situation.
Sample wording to adapt: “Have questions about [topic] before the holiday break? Our guide explains [what the reader will learn]. Read the article, then contact our office if you would like to request a consultation.”
A note about booking before the break
If the firm has appointments available, explain how to request one. Check the booking calendar first. Offer only times the team can honor, and make clear whether the form requests an appointment or confirms it.
Sample wording to adapt: “Planning to speak with an attorney before the holiday break? Visit our consultation page to request a time. Our team will follow up to confirm availability and explain what to bring to your first meeting.”
Check each promise
Have your intake lead approve any statement about reply times or appointment availability. Remove old holiday notices once they no longer apply. Google says posts older than six months are archived unless a date range is set, so a time-sensitive notice can remain visible well after the holiday.
Choose a photo that helps the reader
A current photo of your entrance can help a first-time visitor find the office. A simple photo of your meeting space may suit an appointment update. Use images of your actual firm for the main profile gallery.
Keep client details out of the frame. Check the desk and any screens before taking a photo. Get permission from anyone pictured, and skip staged images that imply people work at the firm when they do not.
Google’s photo guidance calls for clear, well-lit images that represent reality without major changes. A photo taken on a phone in good light can be a sensible choice. It does not need a holiday border or a block of text over it.
Set a manageable posting schedule
One useful update a week is a practical starting plan for a small office. Treat that as a workflow choice. Google does not promise a ranking boost from a weekly posting schedule.
Share a helpful article early in the month. Publish the office-hours notice once the schedule is confirmed. Use a later update to explain after-hours contact if that remains a common question. Check the posts again before the break in case staffing or availability changes.
Keep a short record of each post’s text, destination link, and posting date. Assign a backup person for weeks when the usual owner is away.
A task for this week
Ask your intake lead for one holiday question callers often ask. Draft a short answer, choose the page it should link to, and test that page on a phone. Save the approved text with a relevant photo for the person who manages your profile.
Check the update after it goes live
Google reviews posts against its content policy. Check the post’s status after submitting it. If it is rejected, review the reason before changing the copy and trying again.
Open the link and check the page a visitor will reach. For a blog post, the title should match the topic you promised. For a contact page, confirm that the form works and the reply-time message fits the holiday schedule.
Use a Learn more button for an article. If you want people to call, a Call now button uses the profile’s verified number. Google’s policy warns that unverified contact details in post text may be removed.
Kevin Brown Design
Need a workable posting plan for your firm?
We can review the path from your Google listing to your website and help you plan useful updates. Bring your holiday schedule to a consultation, and we can look at what a potential client sees.
Frequently Asked Questions
What should a law firm post on Google before the holidays?
Start with a dated notice about office hours or an answer to a common intake question. You can also share a useful article or explain how to request a consultation. Confirm the details with the person handling inquiries before posting.
Does a holiday post update my firm's Google opening hours?
A post does not replace the hours fields on your profile. Add the holiday schedule in Special hours as well as explaining it in a post. Our holiday prep guide covers the steps for brief closures and points to Google's guidance for longer breaks.
How often should a small law firm publish Google updates?
A weekly update can be a manageable starting plan if you have something useful to share. Post when office arrangements change, even if that falls outside your usual schedule. Review older notices so people do not act on details that no longer apply.
Which button should I use on a holiday Google post?
Use Learn more when the post links to a helpful article or a page with more details. Check that the destination matches the action you describe. If the goal is a phone call, Google's Call now button uses the number on your verified profile.
Last reviewed October 23, 2026 by Kevin Brown.