Jeff Munns Agency, Inc., based in Lincoln, Nebraska, is an independent insurance agency offering a range of services, including auto, home, business, life, and farm insurance solutions. With over 30 years of experience, the agency prides itself on exceptional local service and personalized insurance options.
Problem:
Despite a strong local reputation, Jeff Munns Agency’s website was underperforming in several key areas:
- Limited Online Visibility: The website was not ranking well on search engine results pages (SERPs), leading to low organic traffic and reduced lead generation.
- Outdated Website Design: The site’s design was not user-friendly, lacked mobile responsiveness, and did not reflect the agency’s professional image.
- Poor User Engagement: High bounce rates and low average session durations indicated that visitors were not finding the content engaging or relevant.
- Technical SEO Issues: The website had several technical issues, including slow page load times, broken links, and missing meta tags, adversely affecting its search engine rankings.
Solution:
To address these challenges, a comprehensive website overhaul was implemented, focusing on the following strategies:
- Search Engine Optimization (SEO):
- Keyword Research: Identified relevant keywords related to insurance services in Lincoln, NE, to target potential clients effectively.
- On-Page Optimization: Optimized meta titles, descriptions, headers, and content with targeted keywords to improve SERP rankings.
- Technical SEO Fixes: Resolved issues such as broken links, improved site architecture, and enhanced page load speeds to ensure better crawlability by search engines.
- Website Redesign:
- Responsive Design: Developed a mobile-friendly website to provide an optimal viewing experience across all devices.
- User Experience (UX) Enhancement: Implemented a clean, modern design with intuitive navigation to improve user engagement and reduce bounce rates.
- Clear Call-to-Actions (CTAs): Added prominent CTAs, such as “Start a Discussion” and “Contact Us,” to guide users toward desired actions.
- Content Strategy:
- Informative Blog Posts: Created a blog section to provide valuable insights on insurance topics, positioning the agency as an authority in the field.
- Client Testimonials: Showcased positive client reviews to build trust and credibility with potential customers.
Results:
The implementation of these strategies led to significant improvements:
- Increased Organic Traffic: The website experienced a substantial rise in organic traffic, leading to more inquiries and potential leads.
- Improved Search Rankings: Targeted keywords began ranking in search results, enhancing online visibility.
- Enhanced User Engagement: Reductions in bounce rates and longer average session durations indicated that users found the content more engaging and relevant.
- Higher Conversion Rates: The clear CTAs and improved user experience contributed to an increase in conversion rates, with more visitors reaching out for quotes and consultations.
Contact us to get started on your project.