# Kevin Brown Design > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Blog ' page! --- ## Pages - [Home](https://kevinbrowndesign.com/home-2/): Welcome to Kevin Brown Design in Lincoln, NE – expert in custom web design, digital marketing, content writing, and secure web hosting. Partner with us today! - [SEO for Community Banks](https://kevinbrowndesign.com/seo-for-community-banks/): Unlock growth with Kevin Brown Design's digital solutions for community banks in Lincoln, NE. Improve visibility and customer engagement for lasting success. - [Payments](https://kevinbrowndesign.com/payments/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Payments ' page! - [Banking](https://kevinbrowndesign.com/banking/): Unlock growth with Kevin Brown Design's digital solutions for community banks in Lincoln, NE. Improve visibility and customer engagement for lasting success. - [About Us](https://kevinbrowndesign.com/about-us/): Meet the dedicated team behind Kevin Brown Design based in Lincoln, NE. Learn about our journey toward becoming a leading digital marketing powerhouse. - [Construction Marketing](https://kevinbrowndesign.com/construction-marketing/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Construction Marketing ' page! - [Book a Consultation](https://kevinbrowndesign.com/book-a-consultation/): Transform your online presence now! Book a consultation with Kevin Brown Design in Lincoln, NE, and elevate your business to new digital heights! - [SEO Questionnaire](https://kevinbrowndesign.com/seo-questionnaire/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' SEO Questionnaire ' page! - [Content Upload](https://kevinbrowndesign.com/content-upload/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Content Upload ' page! - [Website Care Plans](https://kevinbrowndesign.com/website-care-plans/): A website care plan provides peace of mind by ensuring that your website is regularly backed up, updated, and monitored for security threats. - [Make a Payment](https://kevinbrowndesign.com/make-a-payment/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Make a Payment ' page! - [Our Blog](https://kevinbrowndesign.com/our-blog/): Gain industry insights and updates from our informative blog at Kevin Brown Design. Stay informed and ahead of the curve with us in Lincoln, NE. Visit us! - [Review](https://kevinbrowndesign.com/review/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Review ' page! - [New Project](https://kevinbrowndesign.com/new-project/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' New Project ' page! - [Best Content Writing Services By Professional Content Writers](https://kevinbrowndesign.com/content-writing/): Enhance your site's appeal with engaging content from Kevin Brown Design in Lincoln, NE. Expert content writing services to captivate your audience! - [Portfolio](https://kevinbrowndesign.com/portfolio/): Immerse yourself in our diverse portfolio at Kevin Brown Design based in Lincoln, NE. Witness our expertise in creating stunning web experiences. Explore now! - [Affordable SEO Services By Lincoln's Top Agency](https://kevinbrowndesign.com/seo/): Boost your business's visibility with Kevin Brown Design's game-changing SEO services in Lincoln, NE & ready to drive your internet marketing strategy. - [Custom Web Design](https://kevinbrowndesign.com/custom-web-design/): Transform your business's online presence with custom web design services from Kevin Brown Design, located in Lincoln, NE. Make an impact and contact us now! - [Contact](https://kevinbrowndesign.com/contact/): Have questions or need our services? Contact Kevin Brown Design in Lincoln, NE, today. We're ready to bring your online vision to life. Reach out now! - [Blog](https://kevinbrowndesign.com/blog/): Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Blog ' page! - [Home](https://kevinbrowndesign.com/): Welcome to Kevin Brown Design in Lincoln, NE – expert in custom web design, SEO, content writing, and secure web hosting. Partner with us today! --- ## Posts - [Simple Steps to Improve Your Community Bank's SEO](https://kevinbrowndesign.com/steps-to-improve-banks-seo/): Discover strategies for effective SEO in Lincoln. Optimize your bank's online presence and connect with local customers at Kevin Brown Design. - [Developing a Content Writing Strategy for Community Banks](https://kevinbrowndesign.com/content-strategies-for-community-banks/): Learn how effective content writing services can enhance your community bank's customer engagement and build trust in Lincoln, Nebraska. - [AI Search Is Changing Everything. Is Your Website Ready?](https://kevinbrowndesign.com/ai-search-is-changing-everything-is-your-website-ready/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' AI Search Is Changing Everything. Is Your Website Ready? ' post to stay updated and empowered at the digital frontier. - [The Benefits of Local Digital Marketing for Community Banks](https://kevinbrowndesign.com/local-digital-marketing-for-community-banks/): Explore local digital marketing services to enhance your bank's visibility in Lincoln. Build trust and connect with the community effectively. - [Effective Marketing Strategies for Community Banks](https://kevinbrowndesign.com/marketing-strategies-for-community-banks/): Discover effective community bank marketing tactics to boost engagement and trust. Enhance visibility in Lincoln with Kevin Brown Design's expert insights. - [How to Maintain Your Community Bank's Website Efficiently](https://kevinbrowndesign.com/maintain-community-banks-website-efficiently/): Keep your community bank's site secure and efficient. Explore how website maintenance services boost customer trust and site performance. Read on! - [The Role of Custom Web Design in Community Banks](https://kevinbrowndesign.com/custom-web-design-in-community-banks/): Explore how custom web design services elevate community banks by enhancing user experience and local connections with Kevin Brown Design in Lincoln. - [Troubleshooting Common SEO Problems for Community Banks](https://kevinbrowndesign.com/common-seo-problems-for-community-banks/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Troubleshooting Common SEO Problems for Community Banks ' post to stay updated and empowered at the digital frontier. - [Optimizing Your Community Bank's Online Presence for Local Searches](https://kevinbrowndesign.com/optimize-community-banks-online-presence-for-local-searches/): Discover effective local digital marketing services to elevate your community bank's online presence and connect with Lincoln's local clientele. - [Understanding Website Care Plans: What Community Banks Need to Know](https://kevinbrowndesign.com/understanding-website-care-plans/): Discover how website maintenance services keep community banks secure, efficient, and customer-focused with Kevin Brown Design's expert guidance. - [Is Your Website Customer-Focused?](https://kevinbrowndesign.com/is-your-website-customer-focused/): Customer focus requires knowledge of what customers need, and how to deliver it. Use these tips to build a customer-focused business. - [5 Digital Marketing Trends Local Businesses Need to Watch in 2025](https://kevinbrowndesign.com/digital-marketing-trends-watch-2025/): Discover the most impactful digital marketing trends for local businesses in 2025. Explore AI, hyper-personalization, and more. - [The Ultimate Guide to Website Redesign for Local Businesses](https://kevinbrowndesign.com/website-redesign-for-local-businesses/): Discover essential steps for a website redesign for local businesses. Learn signs for an update, best practices, modern trends, speed, and SEO tips. - [How to Use Website Analytics to Improve Your Sales and Marketing](https://kevinbrowndesign.com/how-to-use-website-analytics/): Learn how to use website analytics to improve sales and marketing. Discover setup tips, track key metrics, and apply insights for better strategies. - [Google Ads vs. SEO: What is Best for a Local Business?](https://kevinbrowndesign.com/google-ads-vs-seo-best-for-a-local-business/): Learn whether Google Ads or SEO is better for your local business. Discover the benefits of each and how to choose the right strategy for you. - [Why Your Website Isn’t Converting (And What to Do About It)](https://kevinbrowndesign.com/why-website-isnt-converting-and-fixes/): Find out why your website isn’t converting and learn actionable steps to fix it. Improve conversions with A/B testing, clear CTAs, persuasive copy, & heatmaps. - [7 Proven Lead Generation Strategies for Your Business Website](https://kevinbrowndesign.com/proven-lead-generation-strategies/): Discover effective lead generation tips for your website. Optimize contact forms, use lead magnets, implement chatbots, and create exit-intent popups. - [SEO for Local Businesses: How to Rank Higher and Attract More Customers](https://kevinbrowndesign.com/seo-tips-for-local-businesses/): Learn effective local SEO strategies to rank higher and attract more customers. Optimize your Google Business Profile, build local citations, and get reviews. - [The 5 Biggest Website Mistakes Costing You Customers (And How to Fix Them)](https://kevinbrowndesign.com/website-mistakes-costing-customers/): Discover the biggest website mistakes hurting your business and learn how to fix them to improve conversions. Easy fixes to boost site performance. - [Creating Effective Online Forms for Community Banks](https://kevinbrowndesign.com/creating-effective-online-forms-for-banks/): Discover how to design and secure online forms for community banks. Enhance user experience and protect customer data with our expert tips. - [How Reliable Are AI Detectors?](https://kevinbrowndesign.com/how-reliable-are-ai-detectors/): Discover how reliable AI detectors really are. Learn their accuracy, common mistakes, and how to use them effectively without relying too much. - [Building Trust Through Your Bank’s Website Design and Usability](https://kevinbrowndesign.com/building-trust-through-bank-website-design/): Learn how your bank's website design can build trust with visitors. Discover key strategies for design, user experience, security, and content. - [Essential SEO Tactics for Your Community Bank’s Website](https://kevinbrowndesign.com/seo-tactics-for-community-bank-website/): Boost your community bank's online presence with these SEO strategies. Enhance local search visibility, content creation, and technical performance. - [How to Make Your Bank’s Homepage Really Stand Out](https://kevinbrowndesign.com/banks-homepage-really-stand-out/): Discover design tips and strategies to make your community bank's homepage unique, attractive, and engaging for visitors. - [Improving User Experience on Your Community Bank's Website](https://kevinbrowndesign.com/user-experience-community-banks-website/): Enhance your community bank's website with tips on navigation, speed, mobile design, and compelling content to boost user experience and satisfaction. - [Why Community Banks Need a Website Refresh in 2025](https://kevinbrowndesign.com/community-banks-need-a-website-refresh/): Discover why refreshing community bank websites in 2025 is vital for trust, modern design, SEO, and keeping content relevant to customer needs. - [Elevate Your Bank's Online Presence with SEO Power](https://kevinbrowndesign.com/elevate-your-banks-online-presence/): Boost your community bank's online presence with proven SEO strategies. Learn how to improve local search rankings and connect with your target audience. - [How to Grow Your Online Following Organically: A Practical Guide](https://kevinbrowndesign.com/how-to-grow-your-online-following-organically-a-practical-guide/): Discover actionable strategies to increase your social media following organically with authentic engagement and proven growth techniques. - [Social Media in 2025: What to Expect](https://kevinbrowndesign.com/social-media-in-2025-what-to-expect/): Discover the future of social media in 2025! From AI-driven content to emerging platforms, explore the trends and how to stay ahead. - [Optimize Your Bank’s Website for Success](https://kevinbrowndesign.com/optimize-banks-website-success/): Discover tips to improve navigation, CTAs, SEO, and mobile optimization for community bank websites. Read on to learn more. - [Maintaining Your Bank's Website: Best Practices](https://kevinbrowndesign.com/maintaining-your-banks-website/): Learn best practices for maintaining your bank's website, including content updates, SEO maintenance, security checks, and improving user experience. - [Boost Your Bank's Online Presence and Visibility with SEO](https://kevinbrowndesign.com/boost-banks-online-presence-with-seo/): Learn how to boost your community bank's online presence with SEO. From keyword research to building backlinks, discover actionable tips here! - [Why Quality Content Matters for Community Bank Websites](https://kevinbrowndesign.com/quality-content-for-bank-websites/): Learn why quality content is crucial for community bank websites to build trust, boost SEO, engage customers, and support bank goals. Read on! - [The Benefits of Regular Updates to Your Community Bank’s Website](https://kevinbrowndesign.com/regular-updates-to-banks-website-benefits/): Discover the benefits of regular website updates for your community bank, including better user experience, enhanced security, improved SEO, & engaging content. - [Easy SEO Tips for Community Banks](https://kevinbrowndesign.com/easy-seo-tips-for-community-banks/): Boost your community bank's website traffic with easy SEO tips. Learn how to optimize, create rich content, build backlinks, and use local SEO effectively. - [Building Trust Through Your Bank Website](https://kevinbrowndesign.com/building-trust-through-bank-website/): Learn how to build trust through your community bank's website with design tips, authentic content, security practices, and community engagement. - [Boosting Community Banks with Smart Website Design Tips](https://kevinbrowndesign.com/boost-community-banks-with-smart-website-tips/): Improve community banks' websites using design, SEO, and content tips. - [SEO Strategies for Community Banks: Boost Local Reach](https://kevinbrowndesign.com/seo-strategies-for-community-banks-boost-local-reach/): Uncover effective SEO strategies for Community Banks to enhance your local visibility and connect with your community better. Dive in now! - [Top Marketing Trends Shaping the Future of Banking, Security, and Consumer Behavior](https://kevinbrowndesign.com/top-marketing-trends-shaping-the-future-of-banking-security-and-consumer-behavior/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Top Marketing Trends Shaping the Future of Banking, Security, and Consumer Behavior ' post to stay updated and empowered at the digital frontier. - [Enhance Your Community Bank's Online Presence with a Winning Social Media Strategy](https://kevinbrowndesign.com/enhance-your-community-banks-online-presence-with-a-winning-social-media-strategy/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Enhance Your Community Bank's Online Presence with a Winning Social Media Strategy ' post to stay updated and empowered at the digital frontier. - [Effective Marketing Strategies for Community Banks](https://kevinbrowndesign.com/effective-marketing-strategies-for-community-banks/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Effective Marketing Strategies for Community Banks ' post to stay updated and empowered at the digital frontier. - [The Future of Web Design: Predictions for the Next Decade](https://kevinbrowndesign.com/the-future-of-web-design-predictions-for-the-next-decade/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' The Future of Web Design: Predictions for the Next Decade ' post to stay updated and empowered at the digital frontier. - [The Cost-Effective Growth Engine for Small Businesses](https://kevinbrowndesign.com/the-cost-effective-growth-engine-for-small-businesses/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' The Cost-Effective Growth Engine for Small Businesses ' post to stay updated and empowered at the digital frontier. - [Using Deals to Create Customer Loyalty: A Guide](https://kevinbrowndesign.com/using-deals-to-create-customer-loyalty-a-guide/): Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Using Deals to Create Customer Loyalty: A Guide ' post to stay updated and empowered at the digital frontier. - [What is Growth Marketing and How Can It Help Your Business Grow?](https://kevinbrowndesign.com/what-is-growth-marketing/): Dive into Kevin Brown Design's comprehensive guide on growth marketing. Learn its benefits, success stories, and how it can boost your business. - [How can a digital marketing consultant help your company?](https://kevinbrowndesign.com/how-can-a-digital-marketing-consultant-help-your-company/): Have you ever thought about hiring a digital marketing consultancy? Here’s how they work and the benefits they can bring to your company. - [First experiences with Google Analytics 4](https://kevinbrowndesign.com/first-experiences-with-google-analytics-4/): Explore Kevin Brown Design's insightful take on Google Analytics 4. Uncover its benefits, challenges, and why it's crucial for your website. - [What is demand generation? 7 steps to get started.](https://kevinbrowndesign.com/what-is-demand-generation-7-steps-to-get-started/): Discover inbound marketing's role in demand generation and why marketing and sales need to be aligned for a demand generation strategy to work well. - [Social Media in 2023: What to Expect](https://kevinbrowndesign.com/social-media-in-2023-what-to-expect/): Knowing the emerging social media trends for 2023 can better equip your business for growth. Stay on top of social media trends with our handy guide. - [Prepping for Google Analytics 4: What you Should Know](https://kevinbrowndesign.com/prepping-for-google-analytics-4-what-you-should-know/): There's a new Analytics on its way and it's time to get ready! In this post, we'll explain how you can prepare for Google Analytics 4. - [Tips for Optimizing Your YouTube Videos for SEO.](https://kevinbrowndesign.com/tips-for-optimizing-your-youtube-videos-for-seo/): YouTube SEO has become a vital component of a marketer’s inbound strategy. Here's how to optimize your videos for YouTube search. - [How to use customer reviews to grow your local business.](https://kevinbrowndesign.com/how-to-use-customer-reviews-to-grow-your-local-business/): Online reviews provide social proof, establish your expertise, and build trust. Here are ways you can generate customer reviews for your brand. - [How to Create a YouTube Channel?](https://kevinbrowndesign.com/how-to-create-a-youtube-channel/): It might seem hard to learn how to create a YouTube channel and account from zero, but it doesn’t have to be. - [What Does the Use of ChatGPT Mean for SEO and Content Generation?](https://kevinbrowndesign.com/what-does-the-use-of-chatgpt-mean-for-seo-and-content-generation/): ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective. - [How I Learned to Get the Most Out of My Content (And How You Can Too)](https://kevinbrowndesign.com/how-i-learned-to-get-the-most-out-of-my-content-and-how-you-can-too/): Discover practical tips to maximize your content’s impact. Learn how to engage your audience, boost SEO, and measure results effectively. - [Does Your Construction Company Need a Marketing Strategy?](https://kevinbrowndesign.com/construction-marketing-strategy/): A marketing strategy for your construction company is essential. At Kevin Brown Design we have tons of resources to get you started. - [SEO for Construction Companies](https://kevinbrowndesign.com/seo-for-construction-companies/): Implementing an effective SEO strategy will generate more leads for your construction company. Contact us today to learn more. - [FREE Download - How to Launch a Website in 9 Steps](https://kevinbrowndesign.com/9-step-website-strategy/): Have you ever wondered what steps go into a successful website launch? If you’re unsure where to begin, download this FREE website strategy. - [Increase Your Website Conversions with this FREE Optimization Checklist](https://kevinbrowndesign.com/increase-website-conversions/): Download your FREE website checklist and start increasing your conversions & sales today with our recommended optimizations! - [Digital PR: What is it and Why is it Important](https://kevinbrowndesign.com/digital-pr/): To attract many buyers to your site, you must ensure your business is visible, which is where digital PR comes in. - [What is a Sales Funnel](https://kevinbrowndesign.com/sales-funnel/): A sales funnel describes the steps that customers go through upon first hearing about your products or services and ultimately deciding to make a purchase. - [What is an SEO Audit?](https://kevinbrowndesign.com/seo-audit/): Not sure where to start with SEO? Try an SEO audit. Here are the main elements of an SEO audit that you should concern yourself with. - [SEO-Optimized Content](https://kevinbrowndesign.com/seo-optimized-content/): Today, we take a comprehensive look at how you can enhance your content through SEO-optimized content with our five-step process. - [What is SEO Marketing?](https://kevinbrowndesign.com/what-is-seo-marketing/): You've likely heard of SEO before, but you're not fully sure what it is, what it entails, or how exactly it works. Learn more in this post. - [5 Reasons Why A Responsive Website Design is Important](https://kevinbrowndesign.com/responsive-website-design/): Here are five reasons using responsive website design is critical to your digital marketing presence and the success of your online business. - [3 Metrics to Monitor in Google Analytics](https://kevinbrowndesign.com/google-analytics-metrics/): Google Analytics is a powerful tool for measuring the performance of your website. Here are three key metrics that you should be monitoring. - [How a Website Relates to Your Digital Marketing Strategy](https://kevinbrowndesign.com/website-digital-marketing-strategy/): Kevin Brown Design offers digital marketing strategies to increase your online presence and convert more visitors into leads and sales. - [Your Social Media Checklist](https://kevinbrowndesign.com/social-media-checklist/): Social media is a great way to take control of the conversation and engage with your audience. Here is our complete social media checklist. - [Should You Be Using Pinterest for Business?](https://kevinbrowndesign.com/pinterest-for-business/): In this post we will be diving into Pinterest and how to know when you should be incorporating it into your digital marketing strategy. - [5 Digital Marketing Strategies For B2B Businesses](https://kevinbrowndesign.com/b2b-digital-marketing-strategies/): Digital Marketing is a great way to grow your business. We made a roadmap outlining five b2b marketing tips to help you scale. - [Your SEO Checklist](https://kevinbrowndesign.com/your-seo-checklist/): SEO is often an overlooked piece when it comes to digital marketing. We have created an easy to follow SEO checklist for you to use. - [Why You Need A Website Care Plan](https://kevinbrowndesign.com/website-care-plan/): Our website management services take care of the security and performance of your website so you don't have to. Learn more here. - [4 Ways a Professional Website Can Help Grow Your Business](https://kevinbrowndesign.com/website-to-grow-your-business/): In this post, we cover the importance of a website including four reasons why you need one to help grow your business and audience. - [6 Features All Blog Posts Should Have](https://kevinbrowndesign.com/blog-post-features/): Many factors go into writing a good blog post. Read on to learn about what elements every blog post should include. - [WordPress Plugins: What are they and how do they work?](https://kevinbrowndesign.com/how-wordpress-plugins-work/): You can extend the basic functionalities of your WordPress site with a feature called “plugins.” Learn more about them in this post. - [Everything You Need To Know About Google My Business](https://kevinbrowndesign.com/google-my-business-guide/): Read on for a step-by-step guide on how to set up your Google My Business account and optimize it for your business. - [Increase Your Conversions: 6 Things Your Website Should Have](https://kevinbrowndesign.com/increase-conversions/): Here are six tips for bringing in the right traffic and how to move them through the sale funnel and increase conversions. - [How a Website Can Help Your Business](https://kevinbrowndesign.com/how-a-website-can-help-your-business%e2%80%a8/): Having a website can help with your brand, growing your audience, and providing quick information to your customers. - [The Ultimate Comparison Guide: Wix, Squarespace, and WordPress](https://kevinbrowndesign.com/wix-squarespace-wordpress/): There are some great options out there for building your website, including Wix, Squarespace, and WordPress. Read on to find out which is right for you. - [Why Your Website Copy Is Important](https://kevinbrowndesign.com/why-website-copy-is-important/): Here at Kevin Brown Design, we create website copy optimized for SEO and conversions. Read on to learn why copy is important to your marketing strategy: - [What Social Media Platform Should You Use?](https://kevinbrowndesign.com/social-media-platform/): It’s important to know the basics of the different social media platforms so you are using the ones that are best suited for your industry! Learn More. - [Traditional Marketing Tactics Vs Digital Marketing Tactics](https://kevinbrowndesign.com/traditional-marketing-vs-digital-marketing/): We have outlined the basics of each traditional marketing tactic to help you leverage the marketing techniques that fit your business goals! Read More. - [Getting Started With Digital Marketing](https://kevinbrowndesign.com/getting-started-with-digital-marketing/): Digital marketing tactics help promote your online presence in a variety of ways including SM, SEO, website, paid ads, email & content creation. - [6 Features Your Homepage Should Have](https://kevinbrowndesign.com/6-features-your-homepage-should-have/): Your homepage is arguably one of the most important pages on your website. Here are 6 elements that your homepage should have. - [Getting Started with Google Analytics](https://kevinbrowndesign.com/getting-started-with-google-analytics/): Learn how Google Analytics can help you analyze user behavior on your site and allow for informed decisions to improve the user experience of your website. - [What is a Bounce Rate?](https://kevinbrowndesign.com/what-is-a-bounce-rate/): Unlocking SEO Bounce Rate: Your guide to decoding user engagement signals and fine-tuning website performance - [Beyond Design 7: Creating an About Page that Converts](https://kevinbrowndesign.com/beyond-design-7-creating-an-about-page-that-converts/): Unlock About Page success with Beyond Design 7! Learn to craft converting About Pages in this essential workshop - [Beyond Design 6: Do I Need an About Page?](https://kevinbrowndesign.com/beyond-design-6-do-i-need-an-about-page/): Uncover the About Page's Power - Join Beyond Design 6 and explore why it's more than just a bio. Elevate your website today - [Beyond Design 5: Content Content Content](https://kevinbrowndesign.com/beyond-design-5-content-content-content/): Unveil the art of impactful content at Beyond Design 5. Explore the realm where creativity meets compelling narratives. Join us! - [Beyond Design 4: Don?t Forget Usability](https://kevinbrowndesign.com/beyond-design-4-dont-forget-usability/): Unveiling 'Beyond Design 4: Don't compromise usability. Join us to harmonize aesthetics and user-centric functionality - [Beyond Design 3: Design Elements](https://kevinbrowndesign.com/beyond-design-3-design-elements/): Unlock the Artistry: Dive into 'Beyond Design 3: Design Elements' and elevate your creativity with a symphony of innovative concepts - [Beyond Design 2: Feedback](https://kevinbrowndesign.com/beyond-design-2-feedback/): Design Evolved: Join the Conversation at 'Beyond Design 2: Feedback' and Redefine Creative Possibilities. - [Beyond Design 1: Planning](https://kevinbrowndesign.com/beyond-design-1-planning/): Unveil the Art of Visionary Planning - Explore Beyond Design 1 for a Journey into Limitless Creativity! - [Why Good Design Matters](https://kevinbrowndesign.com/good-design-matters/): Unlocking Digital Success: Explore why strategic SEO design fuels online growth and elevates user experiences! - [5 Things to Consider for your Website's CTA](https://kevinbrowndesign.com/5-things-consider-websites-cta/): Maximize website leads with a strong CTA. Incorporate essential elements: contrasting colors, powerful words, appropriate size & location. - [A Call to Action for Your Website](https://kevinbrowndesign.com/a-call-to-action-for-your-website/): Ignite engagement with compelling calls to action! Transform your website's impact today - [What is SEO and Why is it Important for your Site?](https://kevinbrowndesign.com/what-is-seo-and-why-is-it-important-for-your-site/): Search Engine Optimization (SEO) is the process of optimizing a website by helping it rank higher than its competitors when someone searches online. - [Why Your Site Needs Responsive Web Design](https://kevinbrowndesign.com/why-your-site-needs-responsive-web-design/): Responsive Web Design (also referred to as RWD) is a method of website design that enables a website to work well with multiple device types. --- ## Projects - [Waypoint Bank](https://kevinbrowndesign.com/project/waypoint-bank/): Explore our ' Waypoint Bank ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [SPGroup](https://kevinbrowndesign.com/project/spgroup/): Explore our ' SPGroup ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Nebraska Door & Window](https://kevinbrowndesign.com/project/nebraska-door-window/): Explore our ' Nebraska Door & Window ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Weber Auto Glass](https://kevinbrowndesign.com/project/weber-auto-glass/): Explore our ' Weber Auto Glass ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Jeff Munns Agency](https://kevinbrowndesign.com/project/jeff-munns-agency/): Explore our ' Jeff Munns Agency ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Reck Agri](https://kevinbrowndesign.com/project/reck-agri/): Explore our ' Reck Agri ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Interceptor Swarm Trap](https://kevinbrowndesign.com/project/interceptor-swarm-trap/): Explore our ' Interceptor Swarm Trap ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Bright Lights](https://kevinbrowndesign.com/project/bright-lights/): Explore our ' Bright Lights ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Haiti's Children's Hope](https://kevinbrowndesign.com/project/haitis-childrens-hope/): Explore our ' Haiti's Children's Hope ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [MyBimTeam](https://kevinbrowndesign.com/project/mybimteam/): Explore our ' MyBimTeam ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [KEA Constructors](https://kevinbrowndesign.com/project/kea-constructors/): Explore our ' KEA Constructors ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Dietze Music](https://kevinbrowndesign.com/project/dietze-music/): Explore our ' Dietze Music ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - [Floors Inc](https://kevinbrowndesign.com/project/floors-inc/): Explore our ' Floors Inc ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. --- # # Detailed Content ## Pages > Welcome to Kevin Brown Design in Lincoln, NE – expert in custom web design, digital marketing, content writing, and secure web hosting. Partner with us today! - Published: 2025-04-05 - Modified: 2025-04-05 - URL: https://kevinbrowndesign.com/home-2/ We merge Beautiful Web Design, Engaging Content, & Ongoing Support to help your business stand out from the crowd. We help businesses stand out from the crowd using beautiful web design, engaging content, & digital marketing. Too many people make the mistake of designing their site before properly determining their marketing strategy. This is where our process starts. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Not sure where to start? Most local businesses struggle with digital marketing because they don’t have a clear plan. The Marketing Toolkit from Kevin Brown Design gives you one. Inside, you'll find checklists to fix your website, boost your local SEO, and a 4-week social media calendar so you always know what to post. Stop guessing and start growing. This free toolkit shows you the way—and Kevin Brown Design is here to help you take the next step. --- > Unlock growth with Kevin Brown Design's digital solutions for community banks in Lincoln, NE. Improve visibility and customer engagement for lasting success. - Published: 2025-03-22 - Modified: 2025-03-22 - URL: https://kevinbrowndesign.com/seo-for-community-banks/ Search Engine OptimizationWe help community banks build a strong online presence that drives growth. Our solutions boost visibility, trust, and engagement to support your long-term success. Community Bank Marketing ServicesWe help community banks reach more customers using... 01. Professional Websites02. Engaging Content03. Digital MarketingUsing a modern approach, we design professional websites that engage, inform, and convert viewers into customers. Quickly communicates what makes your business unique, attracting and engaging visitors right away. Helps visitors understand the value they will receive, increasing the likelihood of further exploration and conversion. Enhances user experience by making it easy for visitors to find information, reducing bounce rates. Improves accessibility across all devices, leading to higher engagement and better SEO performance. Guides visitors towards desired actions, such as signing up, purchasing, or contacting you, thereby boosting conversion rates. Simplified forms reduce friction, increasing the chances of lead capture and customer acquisition. Builds trust with potential customers, making them more likely to convert by showcasing positive experiences and endorsements. Reassures visitors about the security and reliability of your website, reducing hesitation and increasing conversions. Engages visitors with valuable and relevant information, encouraging them to stay longer and interact with your site. Professional visuals capture attention and effectively communicate your message, enhancing overall brand perception and driving conversions. Improves user experience by reducing waiting times, keeping visitors engaged and less likely to abandon your site. Positively impacts SEO rankings, increasing organic traffic and providing more opportunities for conversion. Attract both customers and search engines with an engaging... --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Payments ' page! - Published: 2023-11-28 - Modified: 2023-11-28 - URL: https://kevinbrowndesign.com/payments/ Website Care Plan SubscriptionsAs experienced web designers, we craft websites that accurately reflect your business goals. We take the time to get familiar with you and understand what you hope to achieve through a website design project so that each element serves its purpose strategically. With our approachable marketing-minded strategy for every site, clients are sure of success! src="https://js. stripe. com/v3/buy-button. js" buy-button- publishable-key="pk_live_s2AobE7tDS7rB9Zqc5Y1wQ5K" src="https://js. stripe. com/v3/buy-button. js" buy-button- publishable-key="pk_live_s2AobE7tDS7rB9Zqc5Y1wQ5K" src="https://js. stripe. com/v3/buy-button. js" buy-button- publishable-key="pk_live_s2AobE7tDS7rB9Zqc5Y1wQ5K"Looking To Level Up? Whether is a beautiful and conversion-focused web design, high-quality content, or a digital marketing strategy, we can help your business stand out. Or fill out our contact form --- > Unlock growth with Kevin Brown Design's digital solutions for community banks in Lincoln, NE. Improve visibility and customer engagement for lasting success. - Published: 2023-09-27 - Modified: 2025-04-16 - URL: https://kevinbrowndesign.com/banking/ { "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": --> { "@type": "Question", "name": "How is your web design approach different for community banks? ", "acceptedAnswer": { "@type": "Answer", "text": "We understand the unique challenges banks face—regulatory compliance, trust-building, and localized outreach. Our designs focus on clarity, conversion, and accessibility, all while keeping your compliance team happy. " } }, { "@type": "Question", "name": "Can you help our bank show up higher in local search results? ", "acceptedAnswer": { "@type": "Answer", "text": "Yes! We specialize in Local SEO for banks. From Google Business Profile optimization to targeted keyword strategies, we help your branches get found by the right people in your service area. " } }, { "@type": "Question", "name": "What kind of ROI can we expect from investing in digital marketing? ", "acceptedAnswer": { "@type": "Answer", "text": "Every project starts with clear goals. Whether it’s generating more leads, increasing appointments, or improving customer experience, we build your digital strategy around measurable growth—not vanity metrics. " } }, { "@type": "Question", "name": "Do you work with bank marketing teams or replace them? ", "acceptedAnswer": { "@type": "Answer", "text": "We partner with your internal team. Think of us as your digital arm—we collaborate to support your strategy with expert execution, from websites to ongoing SEO and PPC. " } }, { "@type": "Question", "name": "How long does it take to launch a new bank website? ", "acceptedAnswer": { "@type": "Answer", "text": "On average, about 8–12 weeks. This includes discovery, content planning, design, development,... --- > Meet the dedicated team behind Kevin Brown Design based in Lincoln, NE. Learn about our journey toward becoming a leading digital marketing powerhouse. - Published: 2023-03-25 - Modified: 2025-05-08 - URL: https://kevinbrowndesign.com/about-us/ About Kevin Brown DesignGenuine empathy with clear processes and constant refinementWe help successful businesses turn their underperforming websites into powerful tools that attract more customers. We design clean, strategic websites and handle SEO so you can stop worrying about your online presence and get back to growing your business. Our leadership value is “Genuine empathy with clear processes and constant refinement”. This approach keeps us organized, builds trust, and consistently delivers great results. We build websites that create value for your business. Whether we’re talking to a client or guiding a colleague through a website audit, we always start by listening. We make space for their concerns, fears, and ambitions, which builds trust quickly. Checklists, discovery questionnaires, and step-by-step guides. These frameworks keep projects—and people—on track. We don’t believe in “one-and-done. ” We solicit feedback early and often, then refine copy, design elements, or campaign strategies until they truly resonate. This openness to course-correction turns good ideas into great ones. Our background in web design and digital marketing gives us a creative spark; our structured approach ensures that spark gets channeled into measurable outcomes. Every creative concept has a built-in measurement or next action. 
Even in technical SEO audits or automated workflows, we infuse a human touch: clear explanations, relatable examples, and a friendly tone that demystifies complexity. That makes clients feel empowered rather than overwhelmed. Looking To Level Up? Whether is a beautiful and conversion-focused web design, high-quality content, or a digital marketing strategy, we can help your business... --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Construction Marketing ' page! - Published: 2023-01-31 - Modified: 2025-05-18 - URL: https://kevinbrowndesign.com/construction-marketing/ WE DESIGNBeautiful, Innovative, & Effective websites. Businesses today face so much competition, while consumers enjoy a wide variety of options. We use a strategic marketing approach to take sites beyond beautiful design. With this strategy, we help you convert more visitors into leads and more leads to sales, ultimately increasing your profits. Want to learn more? A Strategic Approach to Web DesignToo many people make the mistake of designing their site before properly determining their marketing strategy. This is where our process starts. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. (402) 570-3578 We help Construction Companies renovate their business using... Too many people make the mistake of designing their site before properly determining their marketing strategy. This is where our process starts. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Not sure where to start? A Strategic Approach to Web DesignWe merge Strategy & Beautiful Web Design to get results for your business. Too many people make the mistake of designing their site before properly determining their marketing strategy. This is where our process starts. Our strategic marketing approach to web design ensures that every part of your site serves a specific purpose that is relevant to your end goal. Web Design SEO Content Writing Website Care Plans Call or Text! We're Here to Help!... --- > Transform your online presence now! Book a consultation with Kevin Brown Design in Lincoln, NE, and elevate your business to new digital heights! - Published: 2022-11-02 - Modified: 2025-02-10 - URL: https://kevinbrowndesign.com/book-a-consultation/ Book A ConsultationFeeling stuck? Not sure what services you need? Book a consultation to see if we can help. --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' SEO Questionnaire ' page! - Published: 2022-07-14 - Modified: 2022-07-14 - URL: https://kevinbrowndesign.com/seo-questionnaire/ SEO Questionnaire Name(Required) First Last Phone(Required)Email(Required) Name of your business(Required)Website(Required) Tell me a little about your company(Required)Have you done any SEO work in the past? (Required) Yes No If you wish, provide some details of your experience(Required)What are your long-term business goals? (Required)What are your short-term business goals? (Required)How will implementing an SEO strategy help you achieve those goals? (Required)What would you determine successful after 1 year? (Required)Tell me a little about your target audience and who is your ideal customer(Required)Tell me the pain points of your target audience(Required)How do you want your customers to connect with you? You have a form and phone numbers on the site, are those methods still true and current? (Required)What problem does your product or service solve for your audience? (Required)Who are your competitors? (Required)Please provide a list of keywords that you want to be found for. (Required) document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-21"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-21"), turnstile. render("#cf-turnstile-gf-21", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 21) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 21) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-21');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-21');turnstile. render('#cf-turnstile-gf-21');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree:... --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Content Upload ' page! - Published: 2020-05-04 - Modified: 2022-04-15 - URL: https://kevinbrowndesign.com/content-upload/ Front Range Blog Content Details --- > A website care plan provides peace of mind by ensuring that your website is regularly backed up, updated, and monitored for security threats. - Published: 2020-02-08 - Modified: 2025-04-29 - URL: https://kevinbrowndesign.com/website-care-plans/ Monthly ManagedWebsite Maintenance ServicesKeeping your website up to date, backed up, and secure. Your website helps position you as a leader in your field. In order to continue at optimal performance and security, your website needs to be on an ongoing website care plan which will protect your investment and offer you peace of mind. Below are the details of our website care plan, pricing, and frequently asked questions. This proposal aims to provide ongoing care and support through a partnership with your business for your WordPress website. Website Care Plan: Taking Care Of Your Website Needs Specifically, the ongoing website care needs to fulfill the following business needs:Continual performance with reduced errors and optimal load times. Communication with the web host on troubleshooting bugs or hosting issues. Monitoring for any issues during WordPress and plugin updates. Starter Plan Your website is your digital storefront and like a physical storefront, you want to make sure that all of your assets and information are secure and protected. This plan is a great starting point. $75/MOUpdate WordPress to the latest versionAS NEEDEDRun regular security and performance scansDAILYBackup website database and site filesDAILYUpdate WordPress plugins to their latest versionMONTHLYOptimize the WordPress databaseMONTHLYPerform SPAM & revisions cleanupMONTHLYProvide a detailed report of updates and findingsMONTHLYProfessional Plan This plan contains all of the same services as the Starter Plan but with updates occurring weekly and includes the following additional services. 30 minutes of support per month included. $150/MOPerformance checks - I will schedule weekly performance checks.... --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' Make a Payment ' page! - Published: 2019-12-11 - Modified: 2024-04-08 - URL: https://kevinbrowndesign.com/make-a-payment/ Make a PaymentUse the form below to make a monthly recurring payment --- > Gain industry insights and updates from our informative blog at Kevin Brown Design. Stay informed and ahead of the curve with us in Lincoln, NE. Visit us! - Published: 2019-12-09 - Modified: 2024-12-01 - URL: https://kevinbrowndesign.com/our-blog/ Check Out Our BlogChecklists, guides, and helpful information. --- > Join Kevin Brown Design in Lincoln, NE, for innovative web solutions. Boost your business with our strategic services. Visit our ' New Project ' page! - Published: 2017-06-05 - Modified: 2023-08-23 - URL: https://kevinbrowndesign.com/new-project/ Project QuestionnaireHelp us learn more about your business Website Project Questionnaire We would love to hear from you! Please fill out this form and we will get in touch with you shortly. "*" indicates required fields PurposeThis is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. Ignore any questions that are not relevant. Name* First Last Email* Phone*Business SnapshotWhat’s the name of your company? What is your current website URL (if applicable)? What does your company do? What are the products and services you offer? Who are the decision makers for this project? What Are We Doing? Give us your main reasons for needing a new website. It's helpful to set SMART goals as it keeps all of us on the same page and moving in the same direction. IE: Goals that are specific, measurable, achievable, relevant and time-bound. With this in mind, what are the top 5 business needs of your new website? EG: 20% increase in sales in 6 months, 30% increase in membership this year, reduce admin costs by 15% in 3 monthsGoal #1Goal #2Goal #3Goal #4Goal #5Is there anything about your current site that serves the business well and if so, why? Who Are We Doing This For? Tell us about your ideal customer. Who are they? How old are they? Where do they hang out online? What are their interests?... --- > Enhance your site's appeal with engaging content from Kevin Brown Design in Lincoln, NE. Expert content writing services to captivate your audience! - Published: 2017-05-18 - Modified: 2025-04-15 - URL: https://kevinbrowndesign.com/content-writing/ Your Words Should Work Harder We Can HelpStop wasting words. Let’s start building something that works for you. If your website content isn’t clear and engaging, you’re missing out on potential customers. People are busy, and if they can’t quickly understand how you can help them, they’ll leave and never come back. Here’s the good news: The right content can change everything. With strategic, well-written content, you’ll: Rank higher on Google and get found by more people. Build trust with your audience. Turn casual visitors into loyal customers. You don’t need more words. You need the right words. We Listen to You. We learn about your business and your goals. We Craft Your Story. We create content that’s clear, engaging, and optimized for search engines. You Watch Your Business Grow. Your website works harder, and customers respond. Website Copy: Simple, clear content that turns visitors into customers. SEO Blog Posts: Boost your search rankings and build authority in your industry. Product Descriptions: Make your products irresistible with compelling descriptions. Case Studies: Show off your success stories and build credibility. We Keep It Simple. No jargon. No fluff. Just clear, powerful content. We Focus on Results. Every word we write is designed to help you grow your business. We Know SEO. Our content helps you get found online and rank higher on Google. We Care About Your Success. Your business matters to us, and we’re here to help you win. Don't Take Our Word For ItOur experience with Kevin and his... --- > Immerse yourself in our diverse portfolio at Kevin Brown Design based in Lincoln, NE. Witness our expertise in creating stunning web experiences. Explore now! - Published: 2017-05-10 - Modified: 2025-04-30 - URL: https://kevinbrowndesign.com/portfolio/ Our PortfolioHere are just some examples of our process in action. View Our Work Take a look at our latest projects and see how we've helped businesses like yours thrive. Contact us today to discuss how Kevin Brown Design can help you achieve your online goals. Check It OutCheck It OutCheck It OutCheck It OutCheck It OutCheck It OutCheck It OutCheck It OutLooking To Level Up? Whether is a beautiful and conversion-focused web design, high-quality content, or a digital marketing strategy, we can help your business stand out. --- > Boost your business's visibility with Kevin Brown Design's game-changing SEO services in Lincoln, NE & ready to drive your internet marketing strategy. - Published: 2017-04-24 - Modified: 2025-05-01 - URL: https://kevinbrowndesign.com/seo/ Affordable SEO ServicesBy Lincoln’s Top Agency{ "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": --> { "@type": "Question", "name": "How long does SEO take? ", "acceptedAnswer": { "@type": "Answer", "text": "SEO is a long-term strategy. Most websites start seeing noticeable results in 3 to 6 months, depending on factors like competition, site history, and the level of optimization. Significant improvements typically occur over 6 to 12 months with consistent effort. " } }, { "@type": "Question", "name": "What’s the ROI of SEO? ", "acceptedAnswer": { "@type": "Answer", "text": "The ROI of SEO can be substantial, especially over time. Since SEO brings in targeted, high-intent traffic without paying for each click, the returns often increase the longer your content ranks well. While it can take months to see ROI, businesses often experience a much higher long-term return compared to paid ads. " } }, { "@type": "Question", "name": "Do I need ongoing SEO? ", "acceptedAnswer": { "@type": "Answer", "text": "Yes, SEO is not a one-time project. Search algorithms change, competitors evolve, and new content is published daily. Ongoing SEO helps maintain rankings, improve user experience, and adapt your site to new opportunities and updates from Google. " } } ]}Get More Traffic, More Leads, and More Sales with a Proven SEO Strategy. You work hard to grow your business, but if customers can’t find you online, you’re losing money. The problem? SEO can feel confusing, expensive, and unpredictable. We take the complexity out of SEO and give you a clear path to higher... --- > Transform your business's online presence with custom web design services from Kevin Brown Design, located in Lincoln, NE. Make an impact and contact us now! - Published: 2017-04-24 - Modified: 2025-04-15 - URL: https://kevinbrowndesign.com/custom-web-design/ Welcome To Lincoln's #1Web Design Agency{ "@context": "https://schema. org", "@type": "FAQPage", "mainEntity": --> { "@type": "Question", "name": "What’s included in your web design services? ", "acceptedAnswer": { "@type": "Answer", "text": "We build websites that look great, load fast, and help you get more customers. Every project includes a custom design, mobile-friendly layout, basic SEO setup, content integration, and an easy-to-use CMS so you can update your site anytime. " } }, { "@type": "Question", "name": "How long does it take to build a website? ", "acceptedAnswer": { "@type": "Answer", "text": "Most websites take 6-8 weeks from start to launch. Timeline depends on the size of your site, how quickly you can provide content and feedback, and any added features like booking tools or custom forms. " } }, { "@type": "Question", "name": "Do you offer mobile-responsive design? ", "acceptedAnswer": { "@type": "Answer", "text": "Yes! Every website we build is fully responsive, meaning it adapts beautifully to desktops, tablets, and mobile phones. " } }, { "@type": "Question", "name": "Can you redesign my existing website? ", "acceptedAnswer": { "@type": "Answer", "text": "Absolutely. Whether your site feels outdated or just isn’t performing well, we can redesign it with a modern layout, better messaging, and stronger conversion tools. " } }, { "@type": "Question", "name": "Will my website be SEO-friendly? ", "acceptedAnswer": { "@type": "Answer", "text": "Yes. We follow SEO best practices like fast load times, clean code, optimized images, keyword-focused content, and SEO-ready titles and meta descriptions. Advanced SEO services are also... --- > Have questions or need our services? Contact Kevin Brown Design in Lincoln, NE, today. We're ready to bring your online vision to life. Reach out now! - Published: 2017-04-24 - Modified: 2024-12-01 - URL: https://kevinbrowndesign.com/contact/ Contact UsDeciding to rework or reimagine your website is the easiest part. Running the project is where it sometimes gets tricky. We can help! Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ Kevin Brown, Ownerfacebooklinkedininstagram --- > Welcome to Kevin Brown Design in Lincoln, NE – expert in custom web design, SEO, content writing, and secure web hosting. Partner with us today! - Published: 2016-04-03 - Modified: 2025-04-30 - URL: https://kevinbrowndesign.com/ We help businesses stand out from the crowd using beautiful web design, engaging content, & digital marketing. Not sure where to start? Our ServicesBUILD | SUPPORT | GROWWelcome to Kevin Brown Design! We are a web design agency based in Lincoln, Nebraska, dedicated to helping businesses make a lasting impression online. Our ServicesWe offer web design, content writing, SEO, and website care plans to businesses looking to make a lasting impression online. With years of experience in the industry, we offer creative web design tailored to each business's unique needs. On top of that, our team of experienced writers produces high-quality content that helps businesses rank higher on search engines. We also provide search engine optimization services to improve online visibility further. Finally, our website care plans ensure websites remain secure and up to date with regular backups and maintenance checks. Welcome to Kevin Brown Design! We are a web design agency based in Lincoln, Nebraska, dedicated to helping businesses make a lasting impression online. Our team of experienced professionals offers various services, including web design, content writing, SEO, and website care plans. We have a knack for making websites not only look good but also feel like an amazing experience. Whether you’re looking to get new customers or just want your current ones happier with the site, we can help! We use SEO, Google Business Profile optimization, and other digital marketing services so that people can find out about all of the great products and services at your company!... --- --- ## Posts > Discover strategies for effective SEO in Lincoln. Optimize your bank's online presence and connect with local customers at Kevin Brown Design. - Published: 2025-06-15 - Modified: 2025-06-11 - URL: https://kevinbrowndesign.com/steps-to-improve-banks-seo/ - Categories: Community Banks, SEO If you're running a community bank in Lincoln, you've probably heard a lot about SEO, or search engine optimization. Simply put, SEO is all about making your bank more visible online so your local customers can easily find you when they need financial services. Good SEO practices are like putting up a clear signpost on a busy road that points directly to your doorstep. It's about creating more opportunities for your bank to engage and connect meaningfully with the community you serve. With Lincoln being our beautiful home, we all know how important it is for businesses to maintain that unique local connection. By tailoring your SEO strategies to focus specifically on Lincoln, you can not only reach more people but also establish deeper connections with them. Today, I'm sharing some practical steps that'll help boost your community bank's SEO effectively and efficiently. Whether you're new to this or looking to refine your current strategies, I promise these steps will make the journey smoother. Optimize Your Google Business Profile One of the first steps to enhance your community bank's online presence is optimizing your Google Business Profile. It's an easy yet powerful way to get noticed by locals searching for banking services in Lincoln. A well-optimized profile acts like a digital storefront that potential customers can quickly access to get insights into your bank. Here's what you need to do: 1. Ensure Accuracy: Make sure your bank's name, address, and phone number are correctly listed. This might seem basic, but... --- > Learn how effective content writing services can enhance your community bank's customer engagement and build trust in Lincoln, Nebraska. - Published: 2025-06-08 - Modified: 2025-06-09 - URL: https://kevinbrowndesign.com/content-strategies-for-community-banks/ - Categories: Blogging, Content When we think about community banks, it’s clear they play an essential role in supporting our local neighborhoods, offering a personal touch that large chains often can't match. But even the most community-focused bank needs to keep up with how folks are consuming information these days. Developing a robust content writing strategy can help these banks connect better with their customers, making communication more engaging and effective. It’s not just about banking; it's about creating a dialogue and building trust within the community. You might be asking, “Why does my community bank need a content writing strategy? ” Well, imagine you’re hosting a talent show, and you want everyone in your community to know about it. By crafting a mix of engaging stories about past events, regular tips to manage finances better, and local news, you're not only publicizing the show but also building a relationship with your readers. Just like that, a solid content strategy helps community banks maintain customer engagement and strengthen relations. Let’s dive into how you can develop this strategy for your bank and make it resonate with folks right here in Lincoln. Understand Your Audience Before writing anything, it's really important to know who you're talking to. For community banks, your customers are at the heart of everything. Many of them value personal interactions, straightforward advice, and local community news. By tuning into their needs and interests, you can tailor your content to speak to them directly. 1. Identify Customer Needs: - Consider what financial... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' AI Search Is Changing Everything. Is Your Website Ready? ' post to stay updated and empowered at the digital frontier. - Published: 2025-06-02 - Modified: 2025-06-02 - URL: https://kevinbrowndesign.com/ai-search-is-changing-everything-is-your-website-ready/ - Categories: AI, Content, SEO Search engines are no longer just matching keywords—they’re thinking. Google’s Search Generative Experience (SGE), Bing's AI search, and AI-driven assistants like ChatGPT are reshaping how people find and interact with content online. The old SEO rulebook still matters, but it’s no longer enough. If your website isn’t optimized for AI search, you're already falling behind. This post breaks down what AI search means, how to check if your content is ready, and how to upgrade your site to stay competitive. What Is AI Search? AI search is the next evolution of how people discover information online. It uses large language models (LLMs) to understand intent, summarize information, and give answers—not just links. Examples include: Google SGE: Answers queries directly in search results using generative AI. Bing AI (Copilot): Uses OpenAI tech to respond with summarized content, sources, and suggestions. AI chatbots: Assist users by pulling from a wide range of indexed web content to generate answers. Here’s the catch: AI search doesn’t just pull your page. It summarizes from many sources. If your content isn’t clear, structured, or visible to the AI, it won’t show up—even if you rank on page one in traditional SEO. Is Your Website Optimized for AI Search? Here’s how to find out. Check How AI Bots See Your Site - Use tools like: Google Search Console → See how Google crawls your site. Bing Webmaster Tools → Track indexing and content impressions. AI crawlers: Look at your server logs for bots like Google-Extended (used for... --- > Explore local digital marketing services to enhance your bank's visibility in Lincoln. Build trust and connect with the community effectively. - Published: 2025-06-01 - Modified: 2025-05-27 - URL: https://kevinbrowndesign.com/local-digital-marketing-for-community-banks/ - Categories: Banking, Digital Marketing You know, it's ridiculous how things have changed for businesses in our town. Lincoln is no different. One tool that's made a big wave is local digital marketing. It's like grabbing a megaphone and telling everyone in the community about your services with precision. We’re not just talking billboards or flyers — I mean the kind of targeted marketing that really resonates with folks around here. By focusing on local audiences, community banks can genuinely connect with people right where they are. This approach is key because, let's face it, folks prefer businesses they know and trust. And what better way to build that trust than by showing up right where they need us? Now, if you've ever walked into a community bank, you know it’s different from any other financial institution. It's warm, inviting, and all about personal touch. Local digital marketing enhances this by making sure that the people in your area know you're there, ready to support them with their financial needs. It's about popping up in their online searches and social media feeds and showing them you're a part of the community fabric. I think this way of marketing can really set a bank apart from faceless corporate entities. By focusing on local clients, you're not just another bank; you're their bank. Why Local Digital Marketing Matters for Community Banks Local digital marketing isn’t just a buzzword; it's about being part of the community. For community banks, being local means having a real presence in the... --- > Discover effective community bank marketing tactics to boost engagement and trust. Enhance visibility in Lincoln with Kevin Brown Design's expert insights. - Published: 2025-05-25 - Modified: 2025-05-21 - URL: https://kevinbrowndesign.com/marketing-strategies-for-community-banks/ - Categories: Community Banks Let's face it, marketing for community banks in Lincoln is all about connection. It's about bridging the gap between the institution and the community it serves. Community banks are the backbone of local economies, offering personalized services that the big banks can't match. To really thrive, they need marketing strategies tailored to their unique environment and customer base. And here, it’s all about crafting effective strategies that highlight their roles as trusted partners. By understanding local culture and preferences, community banks can foster stronger relationships and enhance their brand reputation. Sharing stories, celebrating local successes, and engaging in neighborhood initiatives can make a bank more than just a financial institution—it can become a vital part of the local fabric. Together, we'll look at how community banks can embrace unique strategies to improve visibility and customer engagement. Understanding Your Community The cornerstone of effective marketing is understanding who you're talking to. For community banks, this means going beyond basic demographics and really getting to know the unique needs, hopes, and challenges of local residents. When you understand your community, you not only tailor your services to meet their needs but also build trust and loyalty. Here are some practical steps to get you started: - Conduct Surveys and Interviews: Gather input directly from the people you serve. Short surveys or casual interviews can reveal a lot about what residents are looking for in a bank. Be sure to listen closely and ask open-ended questions to get the full picture. - Attend... --- > Keep your community bank's site secure and efficient. Explore how website maintenance services boost customer trust and site performance. Read on! - Published: 2025-05-18 - Modified: 2025-05-15 - URL: https://kevinbrowndesign.com/maintain-community-banks-website-efficiently/ - Categories: Banking, Community Banks, Web Design Keeping a community bank's website in great shape is a bit like ensuring the bank itself stays welcoming and functional. It’s important because, just like a well-maintained lobby, a smoothly running website makes a lasting impression on customers. People trust a bank with a reliable online presence, which means regular upkeep is crucial to maintaining that trust. Not to mention, a well-kept website dodges technical hiccups and keeps everything working seamlessly. Think of it this way: much like a car needs regular oil changes to run its best, your website requires ongoing care to perform optimally. Websites are the face of the bank online, and customers can quickly turn away if they encounter broken links or outdated information. So, staying on top of website maintenance ensures not only continued customer engagement but also reflects the bank's commitment to providing stellar service. Identify And Fix Broken Links Now, let's talk about broken links. Imagine heading to your favorite coffee shop only to find its door locked during business hours. Annoying, right? That's what it's like when customers hit a broken link on your website. It can send them straight into the arms of a competitor. Regularly checking for broken links is vital for keeping folks happy and coming back. Here's a simple plan to tackle those broken links: - Run a Regular Check: Utilize tools specifically designed to highlight broken links on your site. Programs like Google Search Console or online link checkers can identify exact problem spots. - Prioritize Fixing:... --- > Explore how custom web design services elevate community banks by enhancing user experience and local connections with Kevin Brown Design in Lincoln. - Published: 2025-05-11 - Modified: 2025-05-08 - URL: https://kevinbrowndesign.com/custom-web-design-in-community-banks/ - Categories: Web Design Hey there! When you think about community banks, web design might not be the first thing that comes to mind. But having a well-designed website is really important for banks today. It’s all about creating a solid online presence that reflects trustworthiness and accessibility. For community banks, this means ensuring that their digital storefront is as inviting as their physical one. Being based here in Lincoln, I can tell you firsthand that connecting with local folks starts with a website that really speaks to their needs. For community banks specifically, you’re not just dealing with customers but with neighbors and friends. That's why a personalized touch in web design can make a huge difference. When people visit your site, you want them to feel that local touch, just like they would when they walk through your bank's doors. That’s where custom web design comes into play. It’s about creating a unique online experience that truly represents what your bank stands for, while also making everything easy to use and understand. Understanding the Basics of Custom Web Design Custom web design is about crafting a website that doesn’t just look good but works well for your community bank. Unlike using a generic template, custom design allows you to create a site that truly reflects your bank's identity. It’s like having a tailor-made suit rather than one off the rack. With custom web design, you can showcase your services and values in a way that resonates with your local customers in Lincoln.... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Troubleshooting Common SEO Problems for Community Banks ' post to stay updated and empowered at the digital frontier. - Published: 2025-05-05 - Modified: 2025-05-05 - URL: https://kevinbrowndesign.com/common-seo-problems-for-community-banks/ - Categories: Community Banks Let's talk about something really important for all the community banks—SEO, or search engine optimization. If you’re running a community bank like many around Lincoln, you've probably heard about SEO but might be wondering why it's such a big deal. Simply put, SEO helps ensure your bank appears prominently when folks search online for banking services. It's about making sure your community bank isn’t hidden in a sea of search results but is instead a visible choice for anyone seeking financial services. Running a community bank comes with its unique set of challenges, and managing SEO can feel like one of them. The landscape of SEO is always shifting, and keeping up can be tough. Banks often grapple with issues like choosing the right keywords, handling technical site issues, and making the content appealing. You’re not alone in facing these hurdles. Plenty of banks find SEO a bit tricky, but with the right approach and practical solutions, you can tackle these common SEO problems head-on. Understanding Basic SEO Issues SEO might sound a bit technical, but it’s not as complex as it seems. At its core, SEO is about helping your website rank higher in search results. When people look up something related to banking in their area, you want your community bank to pop up at the top. This means more people can discover the services you're offering, all thanks to effective SEO. Sometimes people misunderstand SEO, thinking it’s a magic trick that instantly boosts a site to the... --- > Discover effective local digital marketing services to elevate your community bank's online presence and connect with Lincoln's local clientele. - Published: 2025-04-28 - Modified: 2025-04-28 - URL: https://kevinbrowndesign.com/optimize-community-banks-online-presence-for-local-searches/ - Categories: Banking Hey there! So, you’re running a community bank in Lincoln and you’re looking to get your online presence sorted out. That's great to hear! We both know how important it is for local banks like yours to be found easily by folks who need your services. With more people turning to the web to find the best local options, having a solid online presence isn’t just nice to have—it’s a must. I’m here to walk you through some practical advice that'll help you get more visibility in your local area. Now, why focus on this, you may ask? Well, when your community bank is easy to find online, you’re not just doing your bank a favor—you’re making it easier for potential customers to connect with you. Your bank should pop up when someone around Lincoln searches for local banking services, right? Stick with me, and I'll guide you through optimizing your online presence to make that happen. Understanding Local SEO Let's dive into what Local SEO is all about. Imagine your online presence as a map, and Local SEO is like a friendly guide that helps local customers find your bank. Essentially, Local SEO is about optimizing your online footprint to be more visible and relevant to users in specific locations—like Lincoln in our case. So why is this crucial for community banks? Well, when someone in Lincoln searches for banks or financial services, Google’s algorithms work to show results that are nearby and relevant. This gives you a chance... --- > Discover how website maintenance services keep community banks secure, efficient, and customer-focused with Kevin Brown Design's expert guidance. - Published: 2025-04-21 - Modified: 2025-04-21 - URL: https://kevinbrowndesign.com/understanding-website-care-plans/ - Categories: Website Elements Hey there! Let's talk about something that often flies under the radar but is incredibly important - website care plans. If you're in the world of community banking, keeping your website secure, up-to-date, and user-friendly should be a top priority. Think of a website care plan like regular maintenance work you do on your car. You wouldn't let your car go without a check-up, right? The same goes for a website. It's essential to ensure everything is running smoothly, especially when it's such a big part of how you connect with your customers. Running a community bank involves more than just handling transactions: it means offering a reliable online experience for your customers. That's where a website care plan comes into play. Without one, you may face security issues, outdated information, or even a website that crashes when you least expect it. Let's not forget, a well-maintained website reflects positively on your bank, showing your customers that you're attentive to every detail and committed to serving them better. The Basics of Website Care Plans So, what exactly is a website care plan? Imagine it as a routine check to keep your website in tip-top shape, like a health check-up but for your digital presence. A website care plan involves regular updates to your site, backups, and important security checks. You want to catch those small issues before they turn into big problems. Let's dive into some common components: - Regular Updates: These ensure your software, plugins, and underlying technology stay... --- > Customer focus requires knowledge of what customers need, and how to deliver it. Use these tips to build a customer-focused business. - Published: 2025-04-14 - Modified: 2025-04-14 - URL: https://kevinbrowndesign.com/is-your-website-customer-focused/ - Categories: Customer, Digital Marketing, Strategy, Uncategorized If your website isn't customer-focused, you're losing business—plain and simple. Customers visit your website to solve a problem, and if they don't quickly see how you can help, they'll click away to your competitors. What Makes a Website Customer-Focused? A customer-focused website is built around one idea: helping your visitors easily find what they need. It clearly answers three simple questions: What do you offer? How will it make your customer's life better? How can customers buy or engage easily? When your website answers these clearly, customers stay engaged, trust your brand, and are more likely to convert. Why Should You Care? Here’s the truth: websites designed with the customer in mind generate more sales. They convert better because they simplify the buying journey. Customers shouldn't have to hunt for information. The more straightforward your message, the better your results. Four Steps to Creating a Customer-Focused Website Clarify Your Message - Know exactly who you're speaking to. Identify your customers' main problems and clearly show how you solve them. Use simple, clear language, avoiding industry jargon. Simplify Your Navigation - Make it easy to navigate your website. A confused customer won't buy. Limit your main menu to a handful of clear, intuitive options. Prioritize Mobile-Friendly Design - Most people will view your website on their phone. If your site doesn't look great and function well on mobile devices, you'll lose potential customers instantly. Include Strong Calls-to-Action (CTAs) - Tell your visitors exactly what you want them to do next: buy,... --- > Discover the most impactful digital marketing trends for local businesses in 2025. Explore AI, hyper-personalization, and more. - Published: 2025-04-14 - Modified: 2025-04-15 - URL: https://kevinbrowndesign.com/digital-marketing-trends-watch-2025/ - Categories: Digital Marketing Digital marketing is always changing, and staying updated on the latest trends is crucial for local businesses. In 2025, new technologies and strategies will help businesses connect with their audience in more meaningful ways. Embracing these emerging trends can set your business apart and drive growth. Local businesses must pay attention to these shifts to remain competitive. Leveraging cutting-edge tools like AI, focusing on hyper-personalized marketing, optimizing for voice search, and creating engaging video content can make a big difference. These strategies not only enhance customer experience but also boost engagement and sales. By understanding how these trends work, you can make smarter marketing decisions. This guide explores key digital marketing trends for 2025 and provides actionable insights that can help your business thrive in the ever-changing digital landscape. Emerging Digital Marketing Trends Predictions for 2025 As we move further into 2025, digital marketing continues to evolve at a rapid pace. Here are some key predictions: 1. Increased Use of AI: AI-driven tools will become more popular for analyzing data, automating marketing tasks, and customizing user experiences. 2. Rise of Hyper-Personalization: Personalization will go beyond names in emails. Businesses will use data to create highly tailored experiences for each user. 3. Voice Search Optimization: More people are using voice-activated devices, making it crucial for businesses to optimize their content for voice search. 4. Growth in Video Content: Videos will remain a dominant form of content. From live streaming to short videos, they engage users more effectively than text. 5. Social... --- > Discover essential steps for a website redesign for local businesses. Learn signs for an update, best practices, modern trends, speed, and SEO tips. - Published: 2025-04-08 - Modified: 2025-04-08 - URL: https://kevinbrowndesign.com/website-redesign-for-local-businesses/ - Categories: Web Design Redesigning your website can feel like a big task, but it's essential for staying relevant and engaging your audience. A fresh look and improved functionality can make a huge difference in how visitors perceive your business. It can also boost your online presence and help you stand out from competitors. Whether your current website looks outdated or isn’t performing well, a redesign can address these issues. Slow load times, difficult navigation, and poor mobile experience are common signs you need an update. By tackling these problems, you can improve user experience and make your website more effective. Working with clear goals and the latest design trends ensures your new website meets user expectations. Speed optimization and SEO are critical components of a successful redesign. These elements not only help your site rank better in search results but also provide a smooth experience for your visitors. Signs You Need a Website Redesign It's essential to recognize when your website needs a refresh. Here are some common signs: 1. Outdated Design: If your website looks old and doesn't match current design trends, it may turn visitors away. 2. Poor Mobile Experience: Mobile users make up a large part of web traffic. If your site isn't mobile-friendly, you lose potential customers. 3. Slow Load Times: Pages that take too long to load can frustrate visitors and cause them to leave. 4. High Bounce Rates: If people leave your site quickly after arriving, it may indicate issues with design or content. 5. Low Conversion... --- > Learn how to use website analytics to improve sales and marketing. Discover setup tips, track key metrics, and apply insights for better strategies. - Published: 2025-04-02 - Modified: 2025-04-05 - URL: https://kevinbrowndesign.com/how-to-use-website-analytics/ - Categories: Digital Marketing Harnessing the power of website analytics can take your business to new heights. Data from your website offers valuable insights into how visitors behave, what interests them, and where you can improve. By understanding these patterns, you can make informed decisions to boost your sales and marketing efforts. Website analytics help you measure the effectiveness of your current strategies. They show which parts of your website attract the most attention and which areas need work. This knowledge lets you fine-tune your approach to better meet customer needs and drive more sales. Installing tools like Google Analytics opens the door to a wealth of data. From tracking user journeys to measuring conversions, these insights are crucial for making smart, data-driven decisions. Analytics allow you to see what works, what doesn’t, and how you can optimize your marketing campaigns for the best results. Understanding Website Analytics Why Website Analytics Matter Website analytics are essential for understanding how visitors interact with your site. They provide data on user behavior, helping you see what attracts visitors and where they drop off. This information is key to improving user experience and increasing conversions. Website analytics turn random numbers into actionable insights, guiding your marketing strategies and website improvements. Knowing how your site performs enables you to make changes that can boost visitor engagement and, ultimately, sales. Key Metrics to Monitor Monitoring key metrics is important for a clear picture of your website's performance. Focus on: 1. Page Views: Total number of pages viewed. Tracks overall... --- > Learn whether Google Ads or SEO is better for your local business. Discover the benefits of each and how to choose the right strategy for you. - Published: 2025-03-27 - Modified: 2025-03-31 - URL: https://kevinbrowndesign.com/google-ads-vs-seo-best-for-a-local-business/ - Categories: Digital Marketing, Paid Ads, SEO Choosing the right method to promote your local business online can be difficult. Google Ads and SEO are two popular options, but each has its own benefits and uses. Understanding these differences can help you decide which approach will work best for your business. Google Ads offer quick results and targeted reach. You can create ads that show up on Google when people search for your services. This can bring immediate traffic to your website. However, using these ads means you have to pay for each click or view. SEO, or Search Engine Optimization, focuses on getting your website to show up in organic search results. This takes time but can offer long-term benefits without ongoing costs. Good SEO practices build your website's credibility and help ensure it appears in the local searches relevant to your business. In this article, we will explore the strengths of both Google Ads and SEO. This will help you understand how each can drive traffic to your website and help your business grow. Understanding the Basics: What Are Google Ads and SEO? Definitions and Key Differences Google Ads, also called pay-per-click (PPC) advertising, are paid promotions that appear on Google search results. Businesses bid on keywords to display their ads to users searching for those terms. You pay each time someone clicks on your ad. SEO, or Search Engine Optimization, involves optimizing your website so it ranks higher in organic search results. Good SEO practices make your website more attractive to search engines like... --- > Find out why your website isn’t converting and learn actionable steps to fix it. Improve conversions with A/B testing, clear CTAs, persuasive copy, & heatmaps. - Published: 2025-03-16 - Modified: 2025-03-17 - URL: https://kevinbrowndesign.com/why-website-isnt-converting-and-fixes/ - Categories: SEO, Website Elements Struggling to convert website visitors into customers? You're not alone. Many businesses face this challenge. The good news is, with the right tweaks, you can turn things around. Understanding why your website isn’t performing as expected is the first step to improvement. Several factors can impact conversions, from slow load times to unclear calls-to-action (CTAs). If you're not meeting your sales or lead generation goals, it's essential to diagnose the problems. Small changes can lead to big improvements in how visitors interact with your site. We'll explore why your website might not be converting and what you can do to fix it. Identifying poor conversion points, implementing A/B testing, and using tools like heatmaps can help you gain insights into user behavior. By making strategic adjustments, you can enhance the user experience and boost conversions significantly. Identify Poor Conversion Points Understanding the key areas that impact conversions is crucial. Your website may have multiple issues that turn visitors away. Identifying these problems is the first step to improving your conversion rate. Here are common website issues that affect conversions: 1. Slow load times: If your website takes too long to load, visitors are likely to leave before it even finishes. Aim for load times of under three seconds. 2. Poor design: A cluttered or outdated design can confuse visitors. Your site should be modern, clean, and easy to navigate. 3. Lack of mobile optimization: Many users browse on their phones. Ensure your site looks good and functions well on mobile... --- > Discover effective lead generation tips for your website. Optimize contact forms, use lead magnets, implement chatbots, and create exit-intent popups. - Published: 2025-03-09 - Modified: 2025-03-06 - URL: https://kevinbrowndesign.com/proven-lead-generation-strategies/ - Categories: Lead Generation Turning website visitors into leads is crucial for growing your business. Your website can be a powerful tool for capturing potential customers, but it requires the right strategies. By focusing on proven lead generation techniques, you can improve your chances of turning casual visitors into valuable leads. Contact forms, lead magnets, chatbots, and exit-intent popups are key elements in an effective lead generation strategy. These tools can help engage visitors and encourage them to take action. Whether it's signing up for a newsletter or downloading a valuable resource, these strategies make it easier for visitors to connect with your business. Understanding and implementing these strategies can make a significant difference in your website's performance. Visitors are more likely to become leads if you provide clear paths and valuable content. Let's explore these seven proven lead generation strategies to help your business thrive. Optimize Your Contact Forms Having user-friendly contact forms is crucial for capturing leads. If your forms are too complicated or confusing, visitors are likely to leave without completing them. Streamlining your forms can make a big difference in conversion rates. Follow these best practices when creating your forms: 1. Keep fields to a minimum: Only ask for essential information, such as name and email address. Too many fields can be overwhelming. 2. Provide clear instructions: Make sure users know exactly what information they need to provide. Use simple and direct language. 3. Use a clear call-to-action: Buttons like "Submit" or "Sign Up" should be easily noticeable and encourage... --- > Learn effective local SEO strategies to rank higher and attract more customers. Optimize your Google Business Profile, build local citations, and get reviews. - Published: 2025-03-02 - Modified: 2025-03-02 - URL: https://kevinbrowndesign.com/seo-tips-for-local-businesses/ - Categories: SEO Local SEO is crucial for small businesses that want to attract more customers from their area. By focusing on local search engine optimization, you can drive organic traffic to your website, making it easier for people nearby to find you. Better visibility means more customers and more business. Optimizing your Google Business Profile, building local citations, gathering positive reviews, and targeting local keywords are key steps. These strategies help search engines understand your business and show it to people searching for services like yours. Understanding and implementing these local SEO tactics doesn’t have to be complicated. By following some simple steps, you can improve your online presence and draw in more local customers. Let's dive into these strategies and see how they can help your business grow. Optimize Your Google Business Profile A Google Business Profile can greatly enhance your online visibility. It helps your business show up in Google searches and on Google Maps, making it easier for local customers to find you. Having a well-optimized profile can improve your chances of ranking higher in local search results. Setting up and optimizing your profile is straightforward. First, ensure that your basic information is accurate. This includes your business name, address, phone number, and business hours. Next, add high-quality images of your storefront, products, and team. Visual content helps attract more views and engagement. Don’t forget to leverage Google Posts and the Q&A feature. Google Posts allow you to share updates, offers, and events directly on your profile. Use the... --- > Discover the biggest website mistakes hurting your business and learn how to fix them to improve conversions. Easy fixes to boost site performance. - Published: 2025-02-26 - Modified: 2025-02-26 - URL: https://kevinbrowndesign.com/website-mistakes-costing-customers/ - Categories: Website Elements Your website is often the first impression customers have of your business. If your site isn’t up to par, you could be losing potential customers before they even see what you offer. Small tweaks can make a huge impact on how users feel about your site. Poor navigation, slow load times, lack of mobile optimization, and weak calls to action are common issues. These problems can frustrate visitors, making them leave your site for a competitor's. Fixing these issues doesn't have to be complicated. By understanding common mistakes and knowing how to address them, you can make your website more user-friendly and boost your business. These fixes can help you keep visitors engaged and turn them into loyal customers. Poor Website Navigation Navigating your website should be easy. Common issues include confusing menus, too many or too few options, and hidden links. These problems make it hard for users to find what they're looking for, so they leave. This poor experience can cost you customers. Good navigation improves user experience. When users can find what they need quickly, they stay on your site longer. They are more likely to convert into customers. Clear menus, intuitive layouts, and search bars help users find their way easily. To fix navigation issues, start with clear, simple menus. Group related items together and label them clearly. Use intuitive layouts so users know where to go. Adding a search bar can make it easier for visitors to find specific items. Regularly test your navigation to... --- > Discover how to design and secure online forms for community banks. Enhance user experience and protect customer data with our expert tips. - Published: 2025-02-17 - Modified: 2025-02-17 - URL: https://kevinbrowndesign.com/creating-effective-online-forms-for-banks/ - Categories: Banking, Web Design As someone who frequently works alongside community banks, I understand how crucial effective communication is. One of the best ways to streamline interactions with customers is through well-designed online forms. These forms are invaluable tools for gathering information, handling requests, and providing services efficiently. When done right, they bridge the gap between your bank and its customers, offering a smoother, faster way to connect. In my experience, a good online form goes beyond just looking nice. It's about creating a seamless experience that guides users through the process effortlessly. It’s about understanding what your customers need and ensuring they feel secure as they share their information with you. In this article, I'm eager to share some practical tips on how to create online forms that work well and earn trust, making your customer interactions even stronger. Understanding the Purpose of Online Forms Online forms are essential tools for community banks like yours. They help gather necessary information and make it easier to connect with your customers. Imagine someone wanting to open a new account, apply for a loan, or just ask about your services. A well-designed form on your website allows them to do this quickly without needing to visit the bank. I’ve seen firsthand how this convenience can lead to higher customer satisfaction and increased engagement. Having effective forms can enhance the user experience significantly. When forms are easy to use, customers feel more comfortable providing their information. This comfort translates into better communication and quicker service. For banks,... --- > Discover how reliable AI detectors really are. Learn their accuracy, common mistakes, and how to use them effectively without relying too much. - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://kevinbrowndesign.com/how-reliable-are-ai-detectors/ - Categories: AI AI is everywhere, and with it comes the rise of AI content detectors. These tools claim to spot text generated by artificial intelligence. But how reliable are they? Let’s break it down. What Are AI Detectors? AI detectors analyze text to determine if it was written by a person or AI. They rely on algorithms to find patterns typical in AI-generated content. Sounds Useful—But Are They Accurate? The short answer: not always. False Positives: AI detectors often mislabel human-written content as AI-generated. Example: A teacher submits a student essay, and the detector wrongly flags it as AI content. False Negatives: AI-generated content can slip through undetected. Example: ChatGPT-generated text might pass as human-written without raising any red flags. Limited Training Data: Most detectors are trained on older models. They struggle to keep up with the latest AI advancements. No Industry Standard: Different tools give different results. One detector may flag a text, while another won’t. Real-Life Consequences Education: Students can be wrongly accused of cheating. Content Creation: Writers might see their work unfairly flagged as inauthentic. Business: Marketing teams using AI tools risk penalties if their content is flagged. What Can You Do? Cross-Check Results: Use multiple AI detectors to get a broader view. Trust Human Judgment: AI tools can help, but they’re not perfect. Human evaluation is still essential. Stay Informed: Keep up with updates on AI and detector accuracy. New tools and improvements emerge regularly. Final Thought AI detectors are helpful, but they aren’t foolproof. Use them as... --- > Learn how your bank's website design can build trust with visitors. Discover key strategies for design, user experience, security, and content. - Published: 2025-02-11 - Modified: 2025-02-11 - URL: https://kevinbrowndesign.com/building-trust-through-bank-website-design/ - Categories: Banking, Web Design Creating a trustworthy online experience is essential for community banks. Customers want to know their bank is secure, reliable and values their business. A well-designed website can significantly influence their perception and comfort level. I've helped many banks transform their sites into confidence-building tools. I've seen firsthand how the right design elements can make a world of difference. Everything from color choices to clear navigation can tell your story and reinforce trust. Your website is often the first interaction potential customers will have with your bank. By focusing on essential design components and clear communication, you can ensure this first impression is a positive one. Let's explore how you can use your website to build stronger relationships with your community and foster long-lasting trust. Crafting a Professional and Welcoming First Impression The first impression your bank's website gives off is crucial. A clean, professional design can immediately establish trust and reliability. Picture a potential customer landing on your site and seeing an organized and visually appealing page. They're more likely to trust your bank if the website reflects a sense of professionalism. Choosing the right color scheme, fonts, and images can further impact this perception. Soft blues and greens often evoke trust and calmness, whereas reds might suggest urgency. When selecting fonts, stick to something legible and straightforward. Too much decoration can distract from the main message. Images should be of high quality and relevant, portraying the values and services of your bank. Let me share some design elements that... --- > Boost your community bank's online presence with these SEO strategies. Enhance local search visibility, content creation, and technical performance. - Published: 2025-02-04 - Modified: 2025-02-04 - URL: https://kevinbrowndesign.com/seo-tactics-for-community-bank-website/ - Categories: SEO Every community bank can benefit from a strong online presence. Strengthening this presence can be challenging, but effective SEO tactics can help. When your bank's website shows up high in search results, it becomes more trustworthy to potential customers. This makes it easier for people to find your services. SEO isn't about tricking search engines; it's about understanding what your customers need and meeting their expectations. It's about making your bank more visible and attractive online. Let's dive into some essential SEO strategies that could give your bank the competitive edge it needs. Understanding the Importance of Local SEO Local SEO is a game changer for community banks. It helps your bank appear in local search results, making it possible for nearby customers to find you easily. This is essential because your main customers are probably right in your neighborhood. When people search for "banks near me" or specific services like "home loans in ," you want your bank to pop up first. Using local keywords is vital. Keywords should include your bank's location and the services offered. If your bank offers savings accounts and is located in Omaha, using phrases like "savings account Omaha" can help attract the right audience. This ensures your bank speaks directly to the needs of locals. Optimizing local listings is another crucial step. Make sure your bank's name, address, and phone number (NAP) are consistent across all online platforms. Whether it’s Google Business Profile, Yelp, or social media, consistency helps. It builds trust with... --- > Discover design tips and strategies to make your community bank's homepage unique, attractive, and engaging for visitors. - Published: 2025-01-28 - Modified: 2025-01-28 - URL: https://kevinbrowndesign.com/banks-homepage-really-stand-out/ - Categories: Banking, Web Design Regarding bank websites, the homepage is your chance to make a memorable first impression. But what makes a homepage really pop and grab attention? I’ve spent years working with community banks, and I know how important that first glance can be in attracting and retaining customers. It should reflect the bank’s values and draw users in from when they land on the page. A well-crafted homepage is your bank’s digital storefront. You can turn casual visitors into loyal customers with design, messaging, and storytelling. Let’s dive into how you can make your bank’s homepage stand out and leave a lasting impact. First Impressions: Crafting a Visual Identity When visitors land on your bank's website, the first thing that hits them is the visual design. A strong visual identity isn't just about looking good; it's about capturing attention and conveying what your bank stands for in seconds. This first impression can set the tone for how users perceive your brand and decide whether to continue exploring. Here are key areas to focus on: 1. Color Schemes Choose colors that represent your brand’s personality and values. For instance, a calming blues and greens palette can evoke trust and stability, essential for financial services. 2. Typography Opt for fonts that are easy to read but also match your brand's vibe. Mixing a modern sans-serif with a more traditional serif can balance contemporary and professional aesthetics. 3. Images Use high-quality images that reflect your bank's community involvement or customer-focused services. Avoid stock photos that... --- > Enhance your community bank's website with tips on navigation, speed, mobile design, and compelling content to boost user experience and satisfaction. - Published: 2025-01-21 - Modified: 2025-01-21 - URL: https://kevinbrowndesign.com/user-experience-community-banks-website/ - Categories: Banking, Website Elements When did you last visit your bank's website as a customer? It might be time for a user experience upgrade if you can't remember. The way your website interacts with visitors speaks volumes. It's about having an online home that’s easy to use and welcoming for every potential customer. Trust me, small changes can make a big difference. Over the years, I've helped many community banks enhance their online presence. Now, let's dive into practical changes that ensure your website is a powerful tool for customer connection. Your bank can offer a smooth, efficient, and engaging online experience. Ready to make the switch? Let's get started. Streamlining Navigation for Better Usability When someone visits your bank's website, they should find what they're looking for quickly and easily. Think of your website as a well-organized library. If the navigation is clear, users will locate the necessary information without getting frustrated. This is crucial for keeping them engaged and, more importantly, building trust. If customers can't find loan options or contact details because of complicated navigation, they might head to another site. Here are some tips for improving navigation: 1. Simple Menus: Limit the main menu to five or six items. Use categories like "Personal Banking" or "Business Loans" rather than vague terms. 2. Clear Labels: Labels should be evident. If a user has to guess what "Solutions" means, it’s time for a change. "Online Banking" or "Account Services" are much clearer. 3. Organized Structure: Use submenus wisely but keep them concise.... --- > Discover why refreshing community bank websites in 2025 is vital for trust, modern design, SEO, and keeping content relevant to customer needs. - Published: 2025-01-15 - Modified: 2025-01-15 - URL: https://kevinbrowndesign.com/community-banks-need-a-website-refresh/ - Categories: Banking, Web Design As we have moved into 2025, community banks face fresh challenges and exciting opportunities. Your website isn't just an online branch—it's an essential tool for building customer relationships. If your site still feels stuck in the early 2000s, you might miss out on connecting effectively with your audience. Let's explore the need for an update and how community banks can benefit from embracing these changes. With the right approach, your website can be a cornerstone of trust and engagement. The Importance of a Modern Website for Community Banks An updated website is more important than ever for community banks. I've noticed how outdated sites can turn potential customers away before entering your bank. A refreshed website signals that your bank is professional and dedicated to serving the community’s needs in the best way possible. Plus, a modern website shows customers that your bank is in tune with the times, which builds trust and relevance. When customers visit your website, they expect a seamless and engaging experience. A modern site can meet these expectations by providing an intuitive layout and easy navigation. This is especially important in banking, where trust is crucial. A contemporary, well-organized site helps customers feel secure about entrusting their financial information to your bank. From what I've seen, tech trends in banking highlight the importance of mobile accessibility and integrated features. Technologies such as online chat support and secure customer portals are not just lovely extras—they're expected. By incorporating these elements into your website, you meet customer... --- > Boost your community bank's online presence with proven SEO strategies. Learn how to improve local search rankings and connect with your target audience. - Published: 2025-01-07 - Modified: 2025-01-08 - URL: https://kevinbrowndesign.com/elevate-your-banks-online-presence/ - Categories: Banking, SEO Search engine optimization, or SEO, is a crucial element for community banks wanting to enhance their online presence. Being visible online helps attract new customers and keep existing ones engaged. SEO involves making sure your bank's website is easy to find on search engines like Google. Understanding SEO Fundamentals for Community Banks SEO is the practice of improving your website so it shows up higher in search results. For community banks, SEO is vital to reach more customers and provide essential services. The first step in SEO is understanding how search engines work. They use algorithms to decide which sites appear first when someone searches for something. Keywords are the words and phrases people type into search engines. These are important because they help search engines know what your website is about. For a community bank, relevant keywords might include "local bank services," "community bank loans," or "savings account options. " When adding keywords to your site, put them in your titles, headings, and throughout your content. However, make sure this is natural and not forced. Search engines can tell if you're stuffing keywords and may lower your ranking. Remember, SEO is not just about keywords. It's also about providing quality content that answers questions and solves problems for your visitors. Ensure your website is easy to navigate, loads quickly, and is mobile-friendly because these elements help improve the overall user experience, which search engines reward. Key SEO Strategies to Improve Search Rankings To boost your search ranking, use proven... --- > Discover actionable strategies to increase your social media following organically with authentic engagement and proven growth techniques. - Published: 2025-01-01 - Modified: 2024-12-30 - URL: https://kevinbrowndesign.com/how-to-grow-your-online-following-organically-a-practical-guide/ - Categories: Building Community, Featured, Social Media Growing your online following organically is no easy feat in a world dominated by ads, algorithms, and constant content. If you’re like me, you’ve probably wondered: How do I grow an authentic audience without resorting to paid promotions? Over the years, I’ve explored different strategies and figured out what works and doesn’t. In this post, I’m sharing my tried-and-true tips to help you attract a loyal, engaged audience organically. Why Organic Growth Matters While paid ads can provide a quick boost, organic growth cultivates something truly invaluable: trust. People choose to follow you not because of paid promotions, but because they genuinely connect with your content. Organic followers are more likely to engage with you, recommend you to their friends, and remain loyal for the long run. Let’s dive into the steps to help you achieve this meaningful growth. 1. Know Your Audience Inside and Out I can’t stress this enough: understanding your audience is the foundation of everything. Who are they? What are their challenges, interests, and goals? When I started refining my audience profiles, I noticed my engagement skyrocketed. Why? Because my content resonated. Tools like Google Analytics, social media insights, and even simple conversations with your followers can give you a goldmine of information. 2. Create Content That Offers Real Value Here’s a truth bomb: People don’t care about your product or service—they care about how it can solve their problems or make their lives better. Think about the content you enjoy consuming. It’s likely helpful, entertaining,... --- > Discover the future of social media in 2025! From AI-driven content to emerging platforms, explore the trends and how to stay ahead. - Published: 2024-12-30 - Modified: 2024-12-30 - URL: https://kevinbrowndesign.com/social-media-in-2025-what-to-expect/ - Categories: AI, Featured, Social Media If there’s one constant in social media, it’s change. As we move into 2025, it’s clear that the social media landscape continues to evolve at lightning speed. Whether you’re a business owner, marketer, or someone trying to keep up with the trends, understanding what’s on the horizon is key to staying relevant and practical. Having worked in web design and digital marketing for over a decade, I’ve seen firsthand how these platforms can strategically transform businesses. So, let’s explore what we can expect from social media in 2025 and how you can adapt your strategies to meet the moment. The Rise of AI-Driven Content Artificial intelligence is no longer a buzzword; it’s reshaping how we create and consume content. Tools like ChatGPT for conversational copywriting, MidJourney for visual design, and Synthesia for video creation are staples in the digital marketer’s toolkit, enabling brands to craft tailored content efficiently. In 2025, expect AI to take center stage on platforms like Instagram, TikTok, and LinkedIn. AI tools can now generate hyper-personalized content at scale, helping brands connect with their audience in ways that were unimaginable just a few years ago. But here’s the catch: audiences are savvier than ever. They can spot inauthenticity a mile away. The key is to use AI as a tool to enhance your creativity, not replace it. Whether crafting a witty tweet or designing a carousel post, remember that authenticity will always win over algorithms. Short-Form Video Dominance Short-form videos aren’t going anywhere. In fact, they’re becoming... --- > Discover tips to improve navigation, CTAs, SEO, and mobile optimization for community bank websites. Read on to learn more. - Published: 2024-12-29 - Modified: 2024-12-31 - URL: https://kevinbrowndesign.com/optimize-banks-website-success/ - Categories: Banking, Featured, Web Design Having a user-friendly website is crucial for community banks. It helps attract new customers and retain existing ones. A well-designed site makes banking more accessible and stress-free. When visitors can easily find what they need, it leaves them with a positive impression of your bank. Creating a simple navigation system is the first step. This makes it easy for users to find the information they seek. But ease of use is only part of the equation. Clear calls to action guide users to take desired actions, like opening an account or contacting your bank. SEO, or search engine optimization, is equally important. It ensures that potential customers can find your bank when searching online. With more and more people using mobile devices to access the internet, optimizing your site for mobile is also essential. This article will explore effective strategies to optimize your community bank's website for a seamless user experience. Simplifying Navigation for Better User Experience A simple navigation system is the backbone of a user-friendly website. It helps users find what they're looking for quickly and easily. For community banks, this means guiding visitors to important sections like online banking, loan information, and branch locations without any hassle. To start, keep your navigation menu clear and concise. Limit the main menu to five or six key items. Too many options can overwhelm users. Use simple, descriptive labels like "Services," "Account Login," and "Contact Us. " These help users know exactly what to expect when they click. Consider using... --- > Learn best practices for maintaining your bank's website, including content updates, SEO maintenance, security checks, and improving user experience. - Published: 2024-12-22 - Modified: 2024-12-27 - URL: https://kevinbrowndesign.com/maintaining-your-banks-website/ - Categories: Banking, Featured, Website Elements Keeping your community bank’s website in top shape is important. A well-maintained site attracts customers and keeps them engaged. Keeping your community bank’s website in top shape is important. A well-maintained site attracts customers and keeps them engaged. It also ensures that your website runs smoothly and securely. Regular maintenance helps avoid any problems that might arise from outdated content or security issues. Maintaining your bank's website involves various tasks. You need to update content regularly, keep an eye on SEO, and ensure the site is secure. These steps help create a user-friendly experience for your customers. Simple updates can make a big difference in how people interact with your site. In this article, we will explore best practices for keeping your bank’s website in excellent condition. From scheduling regular content updates to performing security checks, these tips will help you maintain a website that serves your customers well. Taking the time to focus on these areas ensures your website remains a valuable resource for your community. Regular Content Updates Regular content updates are crucial for keeping your bank’s website fresh and informative. Outdated information can confuse or frustrate your visitors. Regular updates build trust and keep customers coming back. Begin by creating a content calendar. Plan when to update blog posts, news sections, and other parts of your site. Banking products and services often change. Update your website to reflect new rates, service changes, or special offers. Add new blog posts or articles that provide tips and insights on banking. Highlight community events or initiatives your bank is involved in. This keeps your content relevant and engaging. Use... --- > Learn how to boost your community bank's online presence with SEO. From keyword research to building backlinks, discover actionable tips here! - Published: 2024-12-15 - Modified: 2024-12-11 - URL: https://kevinbrowndesign.com/boost-banks-online-presence-with-seo/ - Categories: SEO SEO, or Search Engine Optimization, is a crucial tool to boost your community bank's online presence. SEO, or Search Engine Optimization, is a crucial tool to boost your community bank's online presence. By optimizing your website, you make it easier for potential customers to find you through search engines like Google. Good SEO helps ensure that when people search for banking services in your area, your bank shows up at the top of the results. SEO isn't just about using the right keywords. It also involves improving your website's overall performance, making it faster and more user-friendly. When visitors have a positive experience on your site, they're more likely to stay longer, explore your services, and eventually become loyal customers. Understanding SEO and Its Benefits SEO stands for Search Engine Optimization. It's a process that makes your website more visible to people using search engines like Google. When done right, SEO makes your website appear higher in search results, which helps attract more visitors. Why does this matter for your community bank? A higher rank in search results means more people will find your bank when they look for related services. This can lead to more customers and increased trust in your bank. Good SEO also improves user experience. This means making your site easy to navigate, fast to load, and filled with helpful information. When visitors have a good experience, they're more likely to stay longer and explore what your bank offers. Conducting Keyword Research for Banks Keyword research is a crucial part of SEO. It involves finding words and phrases people use when searching... --- > Learn why quality content is crucial for community bank websites to build trust, boost SEO, engage customers, and support bank goals. Read on! - Published: 2024-12-08 - Modified: 2024-12-27 - URL: https://kevinbrowndesign.com/quality-content-for-bank-websites/ - Categories: Banking, Featured, Web Design, Website Elements Quality content is essential for any community bank's website. It helps build trust with your audience and ensures they find the information they need. Quality content is essential for any community bank's website. It helps build trust with your audience and ensures they find the information they need. Visitors who trust your site are more likely to become loyal customers. Having proper, clear, and engaging content is about more than just making your website look good. It also plays a significant role in improving your website's search engine rankings. This means more people can find your bank when searching online. Good content offers value to your readers and includes keywords that help boost your SEO. Engaging content keeps your visitors coming back. When people enjoy your articles, videos, and other materials, they spend more time on your site. This increases the chances of them using your banking services. Moreover, quality content supports your bank’s goals by clearly communicating your services and community involvement. This shows that your bank is more than just a financial institution—it’s a trusted part of the community. Building Trust with Your Audience Trust is crucial for any community bank. Your website is often the first place potential customers go for information; quality content helps build this trust. People who find valuable and reliable information on your site feel more comfortable doing business with you. Provide clear and accurate information about your services. Answer common questions your customers might have. Share tips on managing finances, explain bank terms simply and offer solutions to common banking problems. This shows you care about helping your customers. Show your bank's role in the community.... --- > Discover the benefits of regular website updates for your community bank, including better user experience, enhanced security, improved SEO, & engaging content. - Published: 2024-12-01 - Modified: 2024-11-28 - URL: https://kevinbrowndesign.com/regular-updates-to-banks-website-benefits/ - Categories: Banking, Web Design, Website Elements Regular updates to your community bank’s website are crucial. They can improve many aspects of your online presence. Regular updates to your community bank’s website are crucial. They can improve many aspects of your online presence. A well-maintained website attracts more visitors and keeps them engaged. It makes your bank look professional and trustworthy. In this article, you will learn about the benefits of regular updates to your community bank’s website. You will discover how these updates can improve user experience, enhance site security, boost SEO performance, and keep your content relevant and engaging. By making regular updates, you can ensure that your website remains a valuable asset for your bank. Improving User Experience A good user experience is vital to keeping visitors on your website. Regular updates can significantly enhance how users interact with your site. Start by ensuring that your website loads quickly. Slow loading times can frustrate visitors and cause them to leave. Regularly updating your site helps fix bugs and optimize performance, ensuring pages load swiftly. Easy navigation is another crucial aspect. Your website should be easy to explore. Regularly update your navigation menu to keep it organized. Ensure that essential pages, like account login and customer service, are easy to find. Regularly updating links and buttons ensures they work correctly and lead visitors to the right places. Regular content updates keep your site fresh and exciting. Adding new blog posts, articles, and news keeps visitors coming back for more. Engage your audience by offering valuable and relevant information. This can include tips on managing finances, local community news, or updates on your bank’s... --- > Boost your community bank's website traffic with easy SEO tips. Learn how to optimize, create rich content, build backlinks, and use local SEO effectively. - Published: 2024-11-26 - Modified: 2024-11-26 - URL: https://kevinbrowndesign.com/easy-seo-tips-for-community-banks/ - Categories: SEO Community banks play a vital role in their local areas, providing personalized financial services that big banks might overlook. With more people turning to the internet to find banking services, it’s important for community banks to have a strong online presence. One way to achieve this is through Search Engine Optimization (SEO). SEO can help your bank’s website rank higher on search engines, making it easier for potential customers to find you. Good SEO involves more than just sprinkling a few keywords throughout your website. It’s about creating a user-friendly site that provides valuable content to your visitors. By following some simple SEO tips, you can attract more traffic to your site and turn visitors into loyal customers. This article will cover essential SEO strategies tailored specifically for community banks. We’ll discuss how to optimize your on-page elements, create high-quality content, build quality backlinks, and leverage local SEO. These tips will help your community bank’s website stand out in search results and better serve your customers. Let’s get started! Optimizing Your Website's On-Page Elements Optimizing on-page elements is crucial for improving your website's search engine rankings. Start with your website's title tags and meta descriptions. The title tag should be clear and include your main keyword, like "Community Bank Loan Services. " Meta descriptions should be around 150 characters and provide a brief summary of the page content. Make sure they also include relevant keywords. Next, focus on your website’s headings. Use H1 tags for the main title and H2... --- > Learn how to build trust through your community bank's website with design tips, authentic content, security practices, and community engagement. - Published: 2024-11-13 - Modified: 2024-11-19 - URL: https://kevinbrowndesign.com/building-trust-through-bank-website/ - Categories: Banking, Web Design Trust is crucial for any community bank. Customers need to feel safe and confident when they use your services. Your website plays a big role in building that trust. A well-designed website can make your bank appear reliable and professional. It also helps you communicate your values and connect with your community. Different elements contribute to a trustworthy website. Good design, valuable content, and strong security measures are all important. Engaging with your community through your site can also build trust. Sharing news, updates, and useful information shows that you care about your customers and their needs. In this article, you will learn how to enhance your website to build trust with your customers. You will discover tips on improving website design, creating authentic content, implementing secure practices, and engaging with your community online. These strategies can help your community bank build a stronger, more trustworthy online presence. Enhancing Website Design for Credibility A credible website starts with good design. Visitors form opinions about your bank within seconds of landing on your site. A clean, professional design can make a big difference in building trust. Ensure your website is easy to navigate. Clear menus and an organized layout help visitors find what they need quickly. Avoid cluttered pages and use plenty of white space to make your site easy on the eyes. Use high-quality images and graphics. Blurry or low-resolution images can make your site look unprofessional. Use photos that reflect your bank's values and community involvement. Make sure your... --- > Improve community banks' websites using design, SEO, and content tips. - Published: 2024-11-01 - Modified: 2024-11-06 - URL: https://kevinbrowndesign.com/boost-community-banks-with-smart-website-tips/ - Categories: Web Design Community banks play a vital role in providing essential financial services. Their local presence and personalized service set them apart. To stay competitive and meet customer expectations, community banks need effective and smart websites. A well-designed website can connect banks with their customers, enhance their trust, and provide critical support. Designing a good website is more than just making it look nice. It's about understanding how users interact with it, ensuring ease of use, and making information easily accessible. Community banks must cater to diverse needs, from young tech-savvy users to older, less tech-inclined individuals. A good website design will bridge this gap by being user-friendly and intuitive. It's also important to incorporate SEO strategies and solid content writing. These elements ensure that a bank's website reaches potential customers and retains their attention. With the right mix of design, SEO, and content, community banks can offer their customers a more engaging and reliable online experience. Plus, an upgraded website can make managing finances simple and enhance customer satisfaction. Understanding the Needs of Community Banks Every community bank is unique, offering specific services tailored to its local customers. To create an effective website, we must first understand these specific needs. Community banks typically serve a broad audience, from individuals to small businesses. Each group has different expectations when it comes to online services. Customers want easy access to their accounts, loan information, and contact details. They also expect services like online banking and financial calculators. A seamless online experience boosts confidence... --- > Uncover effective SEO strategies for Community Banks to enhance your local visibility and connect with your community better. Dive in now! - Published: 2024-08-05 - Modified: 2024-08-05 - URL: https://kevinbrowndesign.com/seo-strategies-for-community-banks-boost-local-reach/ - Categories: Banking, Building Community, Community Banks, Featured - Tags: Community Banks, Digital Marketing, Financial Institutions, Local SEO, Search Engine Optimization In today's digital world, community banks face stiff competition from big banks and fintech startups. By using local search optimization, we can ensure they stand out, helping them stay visible to people in their area. Localized digital marketing lets community banks show off what makes them special and their role in the community, building stronger bonds with local customers. Key Takeaways Understanding and implementing local search optimization is crucial for visibility. Creating a robust online community banking presence that attracts more local customers. Localized digital marketing helps emphasize personalized services and community ties. Effective SEO strategies enable community banks to thrive in a competitive market. Connecting with the local audience on a deeper level fosters long-term relationships. Understanding Local SEO: The Basics In today's digital world, knowing about local SEO is key for community banks to connect with people nearby. By using local search marketing and geotargeting, these banks can top local search results. This leads to more people visiting their site and getting involved with their services. What is Local SEO? Local SEO makes your online presence better to draw in more local customers. It uses various strategies to make your bank more visible in search results for certain areas. With a specific SEO plan, community banks can contact local people and businesses looking for financial services. Importance of Local SEO for Community Banks Local SEO is crucial for community banks because they mainly serve local customers. Being easy to find through local searches helps them attract potential clients.... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Top Marketing Trends Shaping the Future of Banking, Security, and Consumer Behavior ' post to stay updated and empowered at the digital frontier. - Published: 2024-01-12 - Modified: 2024-12-28 - URL: https://kevinbrowndesign.com/top-marketing-trends-shaping-the-future-of-banking-security-and-consumer-behavior/ - Categories: Banking, Community Banks, Consumer Behavior, Security As we progress into 2024, the marketing landscape continues to evolve, driven by technological advancements and shifting consumer behaviors. Today, we'll delve into the top marketing trends expected to shape the banking sector, security, and consumer behavior. We'll also provide insights on how businesses can adapt to these trends and thrive in this dynamic environment. AI: The Game Changer in Banking Artificial Intelligence (AI) continues to be an influential force in marketing, particularly in personalization1. Banks are now leveraging AI to deliver personalized experiences to customers. From tailored product recommendations to individualized financial advice, AI-powered personalization is set to redefine customer engagement in banking. Employees: The New Influencers Another exciting trend is the rise of employees as essential influencers1. In the banking sector, this means leveraging employees' trust and connections to promote the brand. It's all about harnessing the power of human connection to foster deeper customer relationships. Sustainability and Social Responsibility Consumers are increasingly conscious of their actions' environmental and social impacts, including their banking activities2. Banks must demonstrate their commitment to sustainability and social responsibility, not just in their operations but also in their marketing messaging. Augmented Reality (AR) and Virtual Reality (VR) AR and VR are set to revolutionize how banks market their products and services. Think virtual tours of potential real estate investments or AR-based interactive financial planning tools. These immersive technologies promise to elevate customer experience to new heights. The Evolution of Security With the increasing digitization of banking, security has become a paramount concern.... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Enhance Your Community Bank's Online Presence with a Winning Social Media Strategy ' post to stay updated and empowered at the digital frontier. - Published: 2023-11-13 - Modified: 2024-12-02 - URL: https://kevinbrowndesign.com/enhance-your-community-banks-online-presence-with-a-winning-social-media-strategy/ - Categories: Banking, Design, Social Media To effectively reach your goals and target audience, it's crucial to understand the importance of a well-crafted social media strategy for community banks. Community banks aim to build strong relationships within their neighborhoods, promote services, and educate customers on financial literacy. Their target audience includes local businesses, families, and individuals. To choose the right platforms, community banks should focus on where their target audience spends the most time. With its broad demographic reach, Facebook is perfect for sharing longer content like blog posts and articles. Popular among younger audiences, Instagram is ideal for visually appealing content such as infographics or short videos. Moreover, X's (formerly Twitter) quick and real-time interactions make it the go-to platform for customer service and updates. Creating engaging and educational content is essential. Consider writing blog posts about financial literacy topics. Craft short videos that explain banking services or offer financial tips. Design visually appealing infographics that simplify complex financial concepts. Share success stories of local businesses or individuals who have benefited from the bank's services. Encourage interaction by asking questions, running polls or contests, and responding promptly to comments and messages. Show your involvement in the community by regularly sharing local news or events. Remember to promote your services through targeted ads, highlighting what sets your bank apart, such as personalized customer service or support for local businesses. Monitoring and tracking the success of your strategy is crucial. Monitor metrics like engagement rate, follower growth, and website traffic from social media. To gather comprehensive data,... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Effective Marketing Strategies for Community Banks ' post to stay updated and empowered at the digital frontier. - Published: 2023-10-27 - Modified: 2023-11-02 - URL: https://kevinbrowndesign.com/effective-marketing-strategies-for-community-banks/ - Categories: Blogging, Bussiness Growth, Community Banks, Featured, Social Media As a community bank, you aim to build strong relationships with local customers. This can be achieved through effective marketing strategies that increase your visibility and encourage more customers to use your financial products and services. Here are 5 actionable marketing strategies that you can implement today. Leverage Local SEO Local SEO helps businesses promote their services to local customers when they're looking for them. For example, by optimizing your website for local keywords like "community bank in Gretna, Nebraska," you can attract more local traffic. Benefits: Increased online visibility, more website traffic, and potential leads. Host Financial Literacy Workshops Educate your community about personal finance by hosting workshops. Topics could range from budgeting managing credit, to retirement planning. Benefits: Builds trust with your community and positions your bank as a thought leader. Collaborate with Local Businesses Partner with local businesses for co-marketing initiatives. For instance, offer a special discount on banking products for customers of a local retailer and vice versa. Benefits: Increases brand exposure and attracts new customers. Utilize Social Media Regularly post engaging content related to banking and personal finance. Use Facebook to share community events, LinkedIn for business news, and Instagram for behind-the-scenes photos. Benefits: Enhances online presence and engagement and provides a platform for customer service. Email Newsletters Send regular newsletters featuring financial tips, bank news, and special offers. Make sure to segment your list to send personalized messages. Benefits: Keeps your bank top-of-mind and encourages customer loyalty. Tips on Writing Appealing Marketing Messages Understand... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' The Future of Web Design: Predictions for the Next Decade ' post to stay updated and empowered at the digital frontier. - Published: 2023-10-10 - Modified: 2023-10-13 - URL: https://kevinbrowndesign.com/the-future-of-web-design-predictions-for-the-next-decade/ - Categories: Design, Web Design In the ever-evolving digital landscape, web design is a dynamic field that constantly adapts to new technologies, user behaviors, and cultural shifts. As we step into the next decade, it's crucial to anticipate the future of web design and prepare for the exciting changes it will bring. In this blog post, we'll explore the key predictions for the next decade of web design, how they may impact website design and user experience, and practical strategies to stay ahead of the curve. Embracing AI and Automation Artificial Intelligence (AI) and automation are poised to revolutionize web design. AI-powered tools can analyze user data and behavior to create personalized website experiences. This means websites will become more intelligent, adapting their content and layout in real-time to cater to individual preferences. Moreover, AI can assist designers by automating repetitive tasks like coding, allowing them to focus on creativity and innovation. Prepare for the Future: Familiarize yourself with AI design tools and platforms. Invest in AI-driven content personalization to enhance user engagement. Mobile-First and Beyond The mobile-first approach is familiar but will remain a central theme in web design. With the increasing use of smartphones and tablets, websites must be responsive and mobile-friendly. However, the future might take us beyond mobile-first to embrace device-agnostic design, where websites seamlessly adapt to any screen size or device type. Prepare for the Future: Prioritize responsive design to ensure your website functions flawlessly on all devices. Explore Progressive Web Apps (PWAs) for a more app-like experience on mobile... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' The Cost-Effective Growth Engine for Small Businesses ' post to stay updated and empowered at the digital frontier. - Published: 2023-09-22 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/the-cost-effective-growth-engine-for-small-businesses/ - Categories: Blogging, Bussiness Growth, Content, Digital Marketing, Featured, Social Media In the current digital age, content marketing is a powerful tool for small businesses to expand their reach and foster growth. The beauty of content marketing lies in its cost-effectiveness, allowing companies with limited budgets to compete with larger entities. This article will explore how small companies can leverage content marketing by creating resonating content, enhancing SEO, and targeting effective distribution channels. Crafting Content That Resonates: The first step towards successful content marketing is designing content that resonates with your audience. This involves understanding your customers’ needs, desires, and pain points. For instance, if you run a small pet supply store, your content could include helpful tips on pet care, nutrition advice, or product reviews. Buffer, a social media management platform, is a real-world example of this strategy. Buffer leverages their blog to provide valuable content centered around social media tips and techniques, which directly resonates with their target audience. Here are a few tips for creating resonating content: Understand Your Audience: Conduct surveys and interviews or use analytics tools to understand your audience’s needs and interests. Provide Value: Always aim to educate, inspire, or solve problems for your audience through your content. Be Authentic: Authenticity fosters trust and loyalty. Share your brand story, mission, and values. SEO: Making Your Content Discoverable: Once you’ve created valuable content, optimizing it for search engines is essential. SEO helps your content become discoverable, driving organic traffic to your website. For example, Backlinko, an SEO training company, consistently ranks high on Google due to... --- > Explore our blog from Kevin Brown Design in Lincoln, NE. Read our ' Using Deals to Create Customer Loyalty: A Guide ' post to stay updated and empowered at the digital frontier. - Published: 2023-09-08 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/using-deals-to-create-customer-loyalty-a-guide/ - Categories: Customer, Featured, News, Visibility As a business owner, you know the importance of creating customer loyalty. It is not just about making sales but also about forging strong relationships with your customers. One of the most effective ways to achieve this is by offering deals that keep them returning for more. This comprehensive guide will explore how you can use deals to create customer loyalty. To begin with, let us define what we mean by "deals. " Deals may be in the form of discounts, gifts with purchases, or other incentives that encourage customers to continue patronizing your business. However, how can you ensure that your deals are successful? One crucial aspect is to offer deals that are relevant to your customers. For example, if you own a coffee shop, providing a free pastry with the purchase of a coffee could be an excellent deal. On the other hand, if you own a clothing store, that offer may be less effective. Therefore, it is essential to consider what your customers want and need and customize your deals accordingly. Another important factor when using deals to create customer loyalty is ensuring they are exclusive. Customers should feel like they are receiving something special when they take advantage of your deals. This could entail offering deals solely to your email subscribers or social media followers. Lastly, ensure that your deals are easy to redeem. Customers should feel like they are getting a good deal without going through hoops. Ensure that the terms and conditions are clear... --- > Dive into Kevin Brown Design's comprehensive guide on growth marketing. Learn its benefits, success stories, and how it can boost your business. - Published: 2023-08-25 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/what-is-growth-marketing/ - Categories: Digital Marketing, Featured, Strategy Growth marketing isn't a new concept. It started in Silicon Valley in 2010 and is a powerful method to boost sales. In today's competitive landscape where staying updated is crucial, understanding marketing strategies is vital. This article focuses on growth marketing, explaining it thoroughly and exploring its potential benefits for your business. What is Growth Marketing? It involves using data-driven methods at every stage of sales. It's effective in enhancing brand image, attracting new customers, building strong relationships, and increasing revenue. Benefits: Sparks Creativity: Growth marketing pushes for innovative strategies, encouraging team members to think creatively to achieve goals. Increases Loyalty: By analyzing data and staying current, growth marketing keeps strategies aligned with market needs, enhancing customer loyalty. Builds Brand Awareness: This approach ingrains your brand in consumers' minds within your industry. Drives Customer Acquisition: Utilizing objective data helps adjust strategies to consumer preferences, making it appealing to the market. Ensures Steady Growth: Staying updated positions your business at the forefront of your sector. For Your Business: To harness growth marketing's benefits, consider these tactics: Enhance Online Presence: A professional website with user-friendly design and search engine optimization (SEO) boosts online visibility. Utilize social media to amplify your reach. Leverage Recommendations: Encourage customers to spread the word about your products and services through online platforms, offering incentives for referrals. Focus on Content Marketing: Create valuable content to establish authority in your field, attracting and retaining customers. Craft a Strong Value Proposition: Differentiate your business from competitors by highlighting what makes... --- > Have you ever thought about hiring a digital marketing consultancy? Here’s how they work and the benefits they can bring to your company. - Published: 2023-08-14 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/how-can-a-digital-marketing-consultant-help-your-company/ - Categories: Building Community, Bussiness Growth, Digital Marketing, Featured, Social Media, Visibility A digital marketing consultant is a professional who is in charge of advising companies so that they improve their digital marketing strategy and can better promote their business online, as well as target their potential customers more accurately. In short, he is the person who does a 360º analysis of digital marketing to detect what can be improved and how. In this article we want to show you in depth how this figure can help your company grow, how to choose the best digital marketing consultant, and give you some key strategies to make your online journey super exciting! Benefits of hiring a digital marketing consultant Expertise in Marketing Trends: Digital marketing consultants are experts in their field and keep up-to-date with the latest digital marketing trends, technologies, and strategies. They'll be able to guide you on what's currently working best and help you stay ahead of your competition. Fresh Perspective: A digital marketing consultant can bring a fresh, outside perspective to your marketing strategy. They can identify areas for improvement that may have been overlooked internally, providing new ideas and innovative solutions. Cost Effective: Hiring a full-time employee can be costly when you factor in salary, benefits, and training costs. On the other hand, a digital marketing consultant is typically hired on a project or hourly basis, making it a more cost-effective solution. Access to Specialized Tools: Digital marketing consultants have access to premium tools and software that can improve your marketing efforts. These tools can provide valuable insights... --- > Explore Kevin Brown Design's insightful take on Google Analytics 4. Uncover its benefits, challenges, and why it's crucial for your website. - Published: 2023-07-31 - Modified: 2023-09-01 - URL: https://kevinbrowndesign.com/first-experiences-with-google-analytics-4/ - Categories: Google Analytics In one of our previous post we told you everything about Google Analytics 4, what it is, what to expect and the best practices for it, we also mentioned how to prepare for its arrival. Google Analytics 4, is like a brand new system, not just an upgrade of Google's web analytics tool. The upgrade on July 1, 2023 definitely replaced the old version, the new version focuses on events, which are actions people take, instead of sessions like before and in this article we want to tell you about its lights and shadows so that you know what you are going to find. Is Google Analytics 4 a positive step? We believe so. However, Google Analytics 4 should not be seen as an evolution of the previous system, but as a completely new web and app analytics system, since its tracking is based on events, and not on sessions, as Universal Analytics did. The arrival of GA4 is due to the great changes that the digital world has been experiencing in the last ten years, especially with regard to user privacy. And that is why GA4 was designed to preserve people's data, but at the same time be able to continue offering valuable data to companies, something that Universal Analytics was unable to do. Why is it important to adopt it as soon as possible? On July 1, 2023 Universal Analytics stopped processing data. Due to this, there are many companies that months ago began to familiarize themselves with... --- > Discover inbound marketing's role in demand generation and why marketing and sales need to be aligned for a demand generation strategy to work well. - Published: 2023-07-14 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/what-is-demand-generation-7-steps-to-get-started/ - Categories: Customer, Lead Generation, Visibility Have you ever wondered how companies make people want to buy their products or services? That's where demand generation comes in! Demand generation is a way of marketing that makes people interested in what a company has to offer. It helps a brand become well-known and respected in the market. Importance of demand generation in a company: Demand generation is important for a company for several reasons: Enhances visibility, awareness, and brand reputation: Demand generation strategies help increase the visibility of a brand, making more people aware of it. It also improves the brand's reputation by establishing it as a trusted and reliable option in the market. Expands into new markets: With demand generation, a company can reach new markets and expand its customer base. By generating interest and demand for their products or services, they can attract customers from different demographics and regions. Long-term strategy: Demand generation is not just a short-term solution. It is a long-term strategy that aims to build lasting relationships with customers. By consistently implementing demand generation techniques, a company can create a sustainable flow of leads and sales. Improves lead conversion: Demand generation focuses on attracting potential customers who are genuinely interested in a company's offerings. This targeted approach improves the conversion rate of leads into customers, leading to better sales performance. Now, let's take a look at the 7 steps to implement a demand generation strategy: 1- Set goals: Start by defining the objectives you want to achieve through demand generation. This could... --- > Knowing the emerging social media trends for 2023 can better equip your business for growth. Stay on top of social media trends with our handy guide. - Published: 2023-06-30 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/social-media-in-2023-what-to-expect/ - Categories: Digital Marketing, Featured, Social Media As of January 2022, there were 4. 2 billion social media users across all platforms, with an average person bouncing between seven platforms each month. It is no wonder that 93% of marketers worldwide use social media to reach out to new prospects and increase brand visibility in target markets. 2022 was an eventful year in the social media landscape, with Elon Musk's acquisition of Twitter highlighting the year. We also saw increased engagement on short videos such as Instagram reels. As we enter 2023, knowing all the new social media updates to expect helps you adjust your digital marketing strategies accordingly. Here are 5 of the most exciting social media digital marketing trends to expect in 2023. A surge in social audio Social audio is the next thing in social media marketing after text, photos, and video. Social audio is a "social media platform tool" that leverages audio for communication. Digital marketers are increasingly using social audio to humanize their brands and talk directly and intimately to their audience. Studies reveal when we hear someone's voice, the brain releases hormones of love, trust, and empathy. The main benefit that social audio platforms offer is the ability to interact with your audience in real-time. Social audio allows for stronger and more significant connections between engaged viewers and their favorite brands. It also allows you to invite comments and answer customer questions regarding products or services. The surging popularity of social audio has seen more social media platforms pivot towards this... --- > There's a new Analytics on its way and it's time to get ready! In this post, we'll explain how you can prepare for Google Analytics 4. - Published: 2023-06-16 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/prepping-for-google-analytics-4-what-you-should-know/ - Categories: Google Analytics, News Google recently announced that Google Analytics Universal Analytics (UA) will no longer be processing any new data effective 1st July 2023. Users who want to access their historical data after this date must implement GA4. While the cut-off date is still far off into the future, it pays to learn the basics of migrating to Google Analytics 4 (GA4) to ensure a seamless business transition. In this post, we tell you more about Google Analytics 4 and what to do to be prepared for the new update. What is Google Analytics 4? Google Analytics 4, or GA4, is Google's next-gen platform for web analytics in both websites and applications. The platform boasts cutting-edge machine-learning features that deliver more realistic and relevant insights to help you make informed business decisions. GA4 was specifically designed for digital marketers in need of tools to help them keep up to pace with changes in business and consumer behavior. What to expect in GA4? Every marketer should be aware of notable differences between Universal Analytics vs. GA4 data. These include: Events: While Universal Analytics data is based on sessions and page views, GA4 data is based on events. You should therefore expect "pageviews" to be represented as an event. Notably, the events lack category, action, or labels that were present in Universal Analytics. User interface: Universal Analytics features several data layers, including Account> Property>View. GA4 has fewer layers, including Account>Property. Machine learning-backed insights: One of the notable new things with GA4 is the insights and... --- > YouTube SEO has become a vital component of a marketer’s inbound strategy. Here's how to optimize your videos for YouTube search. - Published: 2023-05-19 - Modified: 2023-09-27 - URL: https://kevinbrowndesign.com/tips-for-optimizing-your-youtube-videos-for-seo/ - Categories: Featured, SEO, Social Media SEO rankings on YouTube are a vital determinant of the number of views, subscriptions, traffic, and engagement with your content. Unfortunately, it has become increasingly more difficult to improve the SEO ranking for YouTube videos as several businesses have already uploaded video content to YouTube. To increase your visibility and improve your SEO rank, you need to optimize your videos by satisfying the viewer's interests while differentiating your content from competitors. How does YouTube SEO Work? YouTube uses search engine intelligence to provide viewers with the best search experience possible based on available content. When users type their searches on YouTube, the platform robot examine the content available and delivers an order of the best results obtained from the search. Other factors considered by the YouTube algorithm are browsing history, user search, and engagement. Therefore, businesses can take advantage of YouTube SEO operations and optimize their SEO rankings and placements through strategies such as keywords, descriptions, and titles that align with viewers' searches. Let's explore some tips you can use to optimize your YouTube videos for SEO: Keyword-optimized, Creative, and Concise Title You need to create a creative title as it is among the first thing audience will encounter when they search for your video. A creative title will attract the audience and differentiate your video from other searches. Before creating your title, you must ensure that you have conducted extensive research on keywords by examining YouTube SEO and selecting keywords with the potential to attract more views to your... --- > Online reviews provide social proof, establish your expertise, and build trust. Here are ways you can generate customer reviews for your brand. - Published: 2023-05-05 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/how-to-use-customer-reviews-to-grow-your-local-business/ - Categories: Bussiness Growth, Social Media Local SEO is a crucial tool when it comes to growing your business. A significant part of local SEO is your business's customer review program. This is because happy clients are your best sales representative and are inclined to tell others about their positive experiences. This blog post will explain why customer reviews are essential to growing your local business and how you can implement a customer review program that works. Why Reviews Are Important Most customers will look for reviews before deciding to use your services. In this case, it is imperative to include reviews within your content, website, and directories, such as Google my Business, so that your target audiences know what your customers say about your business. A study by SEMRush found that a robust Google Business Profile, maintaining a high volume of reviews, and an average rating of 4. 1 or higher can help to improve visibility in Google Maps results. This is called public validation, in which researchers found that when reviews were displayed for a lower-priced product, the conversion rate increased 190% and 380% for higher-priced products. Implementing a Customer Review Process Now that you understand the importance of having a working customer review process let's figure out where you are at in this process. Which of these sounds like you? Your business already has a healthy amount of reviews and receives new positive reviews consistently. You are responding to every single review, and you are reaching out to new customers to review their... --- > It might seem hard to learn how to create a YouTube channel and account from zero, but it doesn’t have to be. - Published: 2023-04-28 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/how-to-create-a-youtube-channel/ - Categories: Content, Social Media YouTube is a video-sharing and creation platform that has been around for over 16 years. In October 2006, YouTube was acquired by Google for $1. 65 billion. For businesses of all shapes and sizes, YouTube offers a simple way for people to discover you online when it matters, especially if they're using mobile devices. People go to YouTube for entertainment, education, music, and much more. They even go there to research products and services before they buy. This means you can reach people searching for videos similar to what your business offers when they're searching. This blog post will dive into how to set up a YouTube Channel for your business. Why Should You Have A YouTube Channel? As a business owner, you've probably played around with the idea of using YouTube for your business, and you may even have 1-2 public videos by now. But are you using Youtube to its full potential, and can YouTube drive conversions in your business? The answer is yes. With nearly 14. 3 billion monthly visits, YouTube receives more visitors than Facebook, Wikipedia, Amazon, and Instagram. Entering 2023 video should be a key part of any digital marketing strategy as audiences spend an average of 19 hours a week watching videos online. Video is within reach for businesses of virtually any size — team and budget. The data is clear. To succeed, your business needs a solid video marketing strategy. YouTube as a Search Engine When we talk about YouTube, your mind most... --- > ChatGPT is a tool, not a one-size-fits-all solution. Learn its benefits and drawbacks from an SEO content perspective. - Published: 2023-04-14 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/what-does-the-use-of-chatgpt-mean-for-seo-and-content-generation/ - Categories: SEO The last couple of months have seen OpenAI making headlines again with the viral use of its latest invention, ChatGPT. The tool, designed for conversational applications, can generate human-like text, revolutionizing how we interact with technology. With its ability to create high-quality, engaging content for websites and other online platforms, it has the potential to be a powerful SEO and content-generation tool. Here is a closer look at ChatGPT, its capabilities, and the potential impact it could have on the future of SEO and content generation. What Is ChatGPT? ChatGPT, an artificial intelligence chatbot by OpenAI, uses a Large Language Model to generate coherent and contextually appropriate responses to a wide range of input. As a GPT (Generative Pre-training Transformer) variant, the language is trained on a massive amount of text that allows it to produce human-like responses. In simpler terms, one can train the AI to provide a wide range of worded responses, including creating chatbots, acting as a virtual assistant, and any other language-based application. ChatGPT Features One of the most desirable ChatGPT features for content creators is the ability to provide human-like responses in a textbox. The chatbot provides natural answers to questions and generates poems and stories based on provided instruction. Additionally, the chatbot provides numerous other features that make it favorable to content creators, including: Training it on specific domains using additional data to generate tailored content for the user's target audience or niche Ability to generate text, such as content ideas, article outlines, and... --- > Discover practical tips to maximize your content’s impact. Learn how to engage your audience, boost SEO, and measure results effectively. - Published: 2023-04-04 - Modified: 2024-12-30 - URL: https://kevinbrowndesign.com/how-i-learned-to-get-the-most-out-of-my-content-and-how-you-can-too/ - Categories: Content, Strategy Have you ever felt stuck on a content treadmill, endlessly creating blog posts, videos, and social media updates without seeing much return on your investment? I’ve been there. As someone who runs a web design business focused on helping community banks grow, I understand how frustrating it can be to invest time and effort into content that doesn’t yield results. But here’s some good news: You don’t have to work harder; you need to work smarter. Over the years, I’ve learned a few key strategies to make my content work more effectively for me—and I’m here to share them with you. Have you ever felt stuck on a content treadmill, endlessly creating blog posts, videos, and social media updates without seeing much return on your investment? I’ve been there. As someone who runs a web design business focused on helping community banks grow, I understand how frustrating it can be to invest time and effort into content that doesn’t yield results. But here’s some good news: You don’t have to work harder; you need to work smarter. Over the years, I’ve learned a few key strategies to make my content work more effectively for me—and I’m here to share them with you. Why Content Matters Let’s start with the obvious: Content is king. Whether blog posts, videos, or social media updates, content is how you engage with your audience, showcase your expertise, and attract new customers. However, if your content isn’t resonating with your audience, it’s failing to fulfill its... --- > A marketing strategy for your construction company is essential. At Kevin Brown Design we have tons of resources to get you started. - Published: 2023-01-31 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/construction-marketing-strategy/ - Categories: Construction, Digital Marketing A marketing strategy is simply a plan for what you want your marketing efforts to accomplish. Creating a marketing strategy for a construction company is just as crucial for any other type of business. Unplanned, reactive marketing and neglecting marketing are both ineffective and will leave you struggling to generate leads. A marketing strategy gives your construction company several essential benefits, including: Connect With Your CustomersCreating a marketing strategy starts with understanding your current customer base and your target customer. This allows you to determine what your customers want from your company to deliver that more effectively. A marketing strategy clarifies your branding goals and will enable you to provide better service to your current customers and bring in new ones. Spend Budget EffectivelyA big picture marketing strategy helps you identify which marketing channels and methods will get you the best results for your spending. This lets you focus your budget on the areas that will give you the best return. Diving into marketing efforts without a plan can waste money on techniques that aren't effective. Keep Your Message ConsistentWhen you create a marketing strategy for your construction company, you're making sure that everyone on your team understands what your goals are and how to work toward them. A plan sets you up to take steps like posting content or calling customers regularly. Doing these things consistently will get you better results, and having a schedule can save you time overall. Be ProactiveMarketing without a strategy often leads to reacting... --- > Implementing an effective SEO strategy will generate more leads for your construction company. Contact us today to learn more. - Published: 2023-01-31 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/seo-for-construction-companies/ - Categories: SEO In the world of internet marketing, Search Engine Optimization (SEO) refers to the technique of increasing a website's visibility in search engine results pages (SERPs), with the ultimate goal of bringing in more customers. Having a high-performing SEO marketing strategy for your construction company works well. There may be hundreds of construction companies in Nebraska, but your company needs a good strategy to stand out online and outshine all your competitors. Research has shown that a high Google search engine ranking attracts more potential customers to your website. And SEO can help your construction firm appear at the top of the search results page if a potential customer is looking for a service like yours. People who visit a well-designed website are more likely to become actual customers. SEO Tactics For Construction Companies Search engine optimization is the first step in promoting a construction company's online presence. Here are some of the most effective SEO tactics for construction companies. Focus On Keyword Clusters A new version of the Google Algorithm is released every few months. Keywords now function differently according to recent Google changes. Long-tail keywords and keyword clusters have replaced the single keywords that used to be the emphasis of SEO strategy. Google's new algorithm focuses on figuring out what its users are trying to accomplish. Relevant answers to their questions are what they are looking for and expecting from their searches. As a result, keyword groups and long-tail keywords are highly advantageous. The following are examples of keyword... --- > Have you ever wondered what steps go into a successful website launch? If you’re unsure where to begin, download this FREE website strategy. - Published: 2021-09-08 - Modified: 2025-02-22 - URL: https://kevinbrowndesign.com/9-step-website-strategy/ - Categories: Process, Strategy Have you ever wondered if you need a digital marketing strategy? The answer is Yes! A strategy is an essential part of any business. A strategy will set guidelines for how your business plans to conduct business online and what goals need to be achieved. Your strategy doesn’t need to be a formal document - it can be a simple guide that grows and evolves as you learn more about your audience. Even more important is how you plan to execute upon your strategy once it’s finished. Often, it may take hours to create an extensive document only for it to be shoved into a bottom desk drawer or a file folder that will never get opened again. So, if you’re unsure where to begin, download this FREE website strategy. Download our free 9-step website strategy checklist! Step 1: Create a Strategy Developing a strategy is the first step to website success. Like you wouldn't embark on a road trip without direction, you wouldn't begin your digital marketing journey without a strategy. A strategy can be as in-depth as you need, but a good strategy doesn’t need to be a 20-page document. Here are some key things to consider when developing your strategy: Who is your target audience? What is your objective? Where do you want to direct your audience? When do you consider a touchpoint a conversion? How does your website help your overall business? Step 2: Conduct a Website Audit Once you have a strategy in place, conduct... --- > Download your FREE website checklist and start increasing your conversions & sales today with our recommended optimizations! - Published: 2021-08-13 - Modified: 2023-09-05 - URL: https://kevinbrowndesign.com/increase-website-conversions/ - Categories: Lead Generation, Popular, Website Elements Did you know a typical website conversion rate is about 2. 35% on average, and only about 22% of businesses are satisfied with their conversion rates? If you fall within that 22% of business owners, this checklist will help guide you through the optimizations to make on your website to increase your conversion rate! It is essential to optimize your website for conversions and set up your automated sales and nurturing funnels BEFORE you spend money driving traffic to it. There’s no point filling a leaky bucket! Download your FREE website optimization checklist and start increasing your conversions today! What Are the Goals of Your Site? Having a clear goal in mind is essential for the success of any website. This doesn’t have to be a complex document that gets shoved into a file cabinet never to be reviewed again. We recommend starting with 2-3 clear goals and breaking them down into tactics that you can monitor throughout the upcoming quarter. Here are some key things to consider when developing your plan: Determine your primary and secondary goals What action do you want visitors to take? Create contrasting colored buttons for the primary goal Segment audience/s for better results Have a clear path for your visitors Get Started with our 9 Steps to a Successful Online Presence How to Build Trust and Authority on Your Website In a recent survey, 81 percent of consumers said they need to trust the brand to buy from them (Edelman, 2019). Your customer may... --- > To attract many buyers to your site, you must ensure your business is visible, which is where digital PR comes in. - Published: 2021-08-02 - Modified: 2023-11-02 - URL: https://kevinbrowndesign.com/digital-pr/ - Categories: Digital Marketing, Digital PR If you want to boost your brand awareness and stay ahead of the competition, you need to learn how to do digital PR. Your brand visibility in the online space plays a crucial role in the success of your marketing strategies. To attract many buyers to your site, you have to ensure your business is visible to as many people as possible, and this is where digital PR comes into the picture. What is Digital PR? Digital PR is a strategy companies use to increase their brand awareness and visibility using digital methods. It is an online marketing strategy where you aim to get your company's name out there and make it known by as many people as possible. Digital PR is similar to traditional PR in that you get people to view your brand favorably. The biggest edge over traditional PR is that it can reach a much larger audience over a shorter time. Why It's Important Digital PR has many upsides to a company, both direct and indirect. It boosts your website traffic, and more people will be reading and sharing your content on social media. More shares translate to higher online traffic and quick advertising. Once you achieve an online buzz on your website, you should expect an increase in sales, brand recognition, and lead generation. Digital PR also allows you to build trust with your customers. This happens when you portray a positive image of your company to your clients and obtain positive feedback. Once your... --- > A sales funnel describes the steps that customers go through upon first hearing about your products or services and ultimately deciding to make a purchase. - Published: 2021-07-02 - Modified: 2021-08-02 - URL: https://kevinbrowndesign.com/sales-funnel/ - Categories: Digital Marketing, Featured Chances are, your potential customers aren't going to purchase your products the first time they hear about them. Successfully moving them along your sales funnel requires piquing their interest in your product and convincing them that buying from your company is the best decision for them. What Is a Sales Funnel? A sales funnel describes the steps that your customers go through between first hearing about your products or services and ultimately deciding to make a purchase. Because most people try to avoid impulse purchases, especially for big-ticket items, it is crucial for businesses to understand how to keep a buyers' interest for as long as it takes them to make a purchase decision after seeing an advertisement for the first time. Typical Stages That Form a Sales Funnel Sales funnels generally go through four stages. Throughout this process, control over the sale gradually transfers from the business to the customer. Awareness The awareness stage describes the customer's introduction to your company. How your customer first hears about your brand, such as through a Google search or by clicking on a banner ad, is a crucial aspect of this stage, which ends when the customer begins to show interest in purchasing your product or service. Progressing to the interest stage can happen right away, but it often takes a bit longer. Interest Depending on what your company sells, customers may consider whether to make a particular purchase for days, weeks or longer. Throughout this stage, customers will typically be comparing... --- > Not sure where to start with SEO? Try an SEO audit. Here are the main elements of an SEO audit that you should concern yourself with. - Published: 2021-06-02 - Modified: 2023-09-08 - URL: https://kevinbrowndesign.com/seo-audit/ - Categories: Featured, SEO You've come a long way in learning about search engine optimization, or SEO. You've learned that SEO is all about making sure that your business, your website, social media platforms, and all the content that comes with them are the first things people see when searching specific keywords online. You've learned about the three types of SEO: onsite, offsite, and technical SEO. You've learned how to optimize your content so that it lines up with what both you and your audience want to get out of your business. Now, you're ready for the fun part of the process: learning where to start with SEO. This has been touched on slightly in the previous two parts, but today you will finally fully learn where to start with SEO and be able to put it into practice with your own business. What is an SEO Audit? The word "audit" sounds intimidating, but in simple terms, an SEO audit, according to an article written by Erika Varagouli on the SEMrush Blog, "is the process of identifying issues that could prevent your site from ranking on Google and other search engines. " Such issues she mentions are as simple as your business' content not holding up well compared to your competitors, or as complex as your site not being able to be crawled or indexed. In short, it's making sure all of your SEO avenues, most notably your website, are in working order. You will want to do an SEO audit of your website... --- > Today, we take a comprehensive look at how you can enhance your content through SEO-optimized content with our five-step process. - Published: 2021-04-15 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/seo-optimized-content/ - Categories: Content, Digital Marketing, SEO What’s in a Word: SEO-optimized content - Part 2 Integrating content and SEO can help your website rank highly in search engines. However, it only works when everything is just right. Otherwise, you could end up with a bunch of Google penalties. Understanding what SEO-optimized content means and how to utilize it is the first step toward enhancing your content. Today, we look at how you can enhance your content through SEO writing. How to Optimize Your Content When optimizing your content, the first step is understanding what your audience needs. Doing this will help you align everything to suit the needs of your readers. Yes, SEO-optimized content is all about writing content that ranks at the very top in search engines. However, avoid keyword stuffing because you aren't writing for many robots. To help you get started with SEO, here is a 5-step beginner guide. We will take a comprehensive look at each step to help you get the most from content optimization. You will get to see how the writing process and research integrate to give you the best content. Step 1: Understand Your Business Niche Understanding the ins and outs of your business will help you identify a relevant topic to write. Think of what your regular customers might need to learn about your products and services. Tip: What do people type into Google when searching for your company? Let's say your business specializes in selling art pieces. Your keyword would be something like art, drawings, or... --- > You've likely heard of SEO before, but you're not fully sure what it is, what it entails, or how exactly it works. Learn more in this post. - Published: 2021-03-31 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/what-is-seo-marketing/ - Categories: Content, Digital Marketing, SEO What is SEO Marketing? Part 1 Marketing a business is done with many tools in your arsenal. Among them are social media pages, your website, and most importantly, the content you write for your current and prospective customers. However, those aren't the only important marketing tools you should be using. None of those platforms or content will be nearly as successful without SEO, or Search Engine Optimization. You've likely heard of this before, but you're not fully sure what it is, what it entails, or how exactly it works. Don't worry. Whether you are new to marketing your business, or an old pro who needs a refresher, all you need to know is down below. First things first: What is Search Engine Optimization? As has already been mentioned, SEO is short for Search Engine Optimization. SEO, according to Moz, "is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. " In short, it's about ensuring your business' website, content, and social media platforms are among the first things people see when searching online for something. The ultimate goal of SEO is to be found online. So, how is this done? Like everything else in marketing, it's about knowing your audience. Who do you want to search for your business and content? This is where the quality part of SEO comes in. As Moz explains in their SEO 101 Beginners' Guide, SEO is "about understanding what people are searching for online, the... --- > Here are five reasons using responsive website design is critical to your digital marketing presence and the success of your online business. - Published: 2021-02-01 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/responsive-website-design/ - Categories: Responsive, Web Design When web developers talk about web design, they mainly focus on the user experience. This includes its layout, appearance, and responsiveness. How a website is designed is essential since it is the first impression to the target audience. It is, therefore, worth a great deal of investment to ensure that the design incorporated in your website serves your audience's needs. Here is why using responsive website design is critical to your digital marketing presence. What is a Responsive Website Design? As the name suggests, a responsive website design is a developmental approach that diversifies user experience and contrives the website so that it responds to the distinct behavior of the end-user. Whether users opt to use a desktop, laptop, or mobile phone, the website's components fit perfectly on the different screen sizes. How It Works From a technical perspective, a responsive website design works using percentages. A web page's components, such as texts and images, are assigned ratios and proportions that give the user a suitable experience on different screen sizes. Regarding the screen size, resolution, color capacity, and other device features, it utilizes JavaScript and Cascading Style Sheets (CSS) to serve different style properties associated with responsive website design. The population accessing the internet through mobile devices rather than desktop computers has dramatically increased over the past decade. Statistics show that as of November 2020, the website traffic generated by mobile devices (tablets excluded) was 50. 81% of the total traffic generated worldwide. This insight has called for web... --- > Google Analytics is a powerful tool for measuring the performance of your website. Here are three key metrics that you should be monitoring. - Published: 2021-01-25 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/google-analytics-metrics/ - Categories: Featured, Google Analytics Every time someone clicks, scrolls, or interacts with your website in any way, Google Analytics catalogs data for you about their behavior, painting a picture of how people are using your website. You certainly don't want all this valuable information to go to waste. Tracking even just a few metrics through Google Analytics can go a long way. You'll discover invaluable insights about what's working about your website (and what isn't), helping you plan for the future. Here are three key metrics that you should be monitoring in your Google Analytics. By understanding these metrics and watching them closely, you can harness Google Analytics' power to work for you. If you're new to using Google Analytics, be sure to read our guide to getting started. Sessions Per User Every time someone visits your website, Google counts it as a "session. " Every unique visitor to your website is a "user. " So, looking at your sessions per user metric is a great way to monitor how often people are returning to your website. This is a great indicator of how useful your site is. A growing number of sessions per user shows that people are returning to your site again and again. Bear in mind that this metric has a small margin. According to a study by Littledata, the average number of sessions per user is 1. 4, and the top 20% of websites they surveyed had several sessions per user at 1. 6 or higher. Pageviews by Page Which... --- > Kevin Brown Design offers digital marketing strategies to increase your online presence and convert more visitors into leads and sales. - Published: 2021-01-07 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/website-digital-marketing-strategy/ - Categories: Digital Marketing, Featured Digital marketing strategies utilize your business’s online presence to promote your products or services. At Kevin Brown Design, we believe in a strategic marketing approach to take sites beyond beautiful design. With this strategy, we help you convert more visitors into leads and more leads to sales, ultimately increasing your profits. What Is a Digital Marketing Strategy? Your digital marketing strategy is the guidebook for promoting your brand using different digital marketing channels. These channels include: Website Content Creation SEO Social Media Email Digital PR We have outlined the basics and need-to-knows of each tactic to help you understand and leverage the marketing techniques that fit your business goals! Read More. Rather than narrowing down and going after one platform, a digital marketing strategy allows you to take a holistic approach to how all channels work together. Your digital marketing strategy should include components like: Goals: Analyze your current marketing efforts and where you would like to be in a year. Competitor review: Reviewing your efforts compared to a few competitors is also called “looking up the ladder. ” This can be beneficial to draw inspiration, set goals, and find areas that you do and do not want to incorporate into your strategy. Content Review: A content review or audit to understand from an analytical perspective what is and isn’t working to guide future efforts. Fix-it List: What needs to be fixed and optimized so you can begin working towards the strategic goals? Action Plan: This is your step-by-step action... --- > Social media is a great way to take control of the conversation and engage with your audience. Here is our complete social media checklist. - Published: 2020-12-29 - Modified: 2020-12-29 - URL: https://kevinbrowndesign.com/social-media-checklist/ - Categories: Featured, Process, Social Media Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what is and isn’t working. However, it can be overwhelming to decide how to effectively utilize social media to get the most out of your time. Should you be using hashtags? Do you need a strategy? How often should you be posting? Should you be focusing on all of the social media platforms or niche down to one? We answer all of your questions below. What Platforms Should You Use? There are so many social media platforms out there catering to different audiences and industries it can be challenging to decide where you should be focusing your efforts. To simplify this process, you should have 1-2 primary platforms where you post daily, respond to all of the comments and messages you receive, and proactively engage with your audience. We recommend focusing 70% of your social media time on your primary platforms. Spend the other 30% of your time on your secondary platforms. These platforms most likely don’t cater to your ideal customer but are still important overall to show that as a brand, you have an online presence. We recommend posting 1-2 times per week on the secondary platforms of your choice. Still not sure how to go about picking your primary and secondary platforms? We have you covered in this blog post, diving into what... --- > In this post we will be diving into Pinterest and how to know when you should be incorporating it into your digital marketing strategy. - Published: 2020-11-27 - Modified: 2020-11-13 - URL: https://kevinbrowndesign.com/pinterest-for-business/ - Categories: Blogging, Social Media Pinterest is one of the fastest-growing social media platforms and is the US’s 3rd largest social network. Social media is a great way to take control of the conversation and engage with your audience. Being present on social media will help your brand gain more insight into your target audience and what isn’t working. It can often be confusing when trying to figure out if your business should be on social media and what social media platforms you should focus on. When looking at your social media stack, we often consider the big four (Linkedin, Facebook, Twitter, and Instagram). However, you’re missing out on connecting with your audience if you’re excluding platforms like Pinterest, YouTube. Tik Tok, etc. Today we will be diving into Pinterest and how to know when you should be incorporating it into your digital marketing strategy. SEO vs. Social Media The great thing about Pinterest is that it’s so much more than a social media platform. Although categorized as a social channel - Pinterest is used similarly to Google or any other search engine. Think about Instagram for a minute. You log in and scroll through your feed. The more you use the platform, the more in tune the algorithm gets with your preferences and can show you content you may be interested in from people you interact with the most. You can search for people and hashtags, but that is not the primary way the platform is used. Now let’s look at Pinterest. Pinterest and... --- > Digital Marketing is a great way to grow your business. We made a roadmap outlining five b2b marketing tips to help you scale. - Published: 2020-11-20 - Modified: 2020-12-09 - URL: https://kevinbrowndesign.com/b2b-digital-marketing-strategies/ - Categories: Blogging, Digital Marketing Traditionally, marketing meant connecting with your target audience in the right place at the right time. Today, however, b2b marketing means that you have to meet your clients where they are likely to be. And yes, you're right, the internet. In the digital era we're living in, digital marketing is your number one salesperson. It entails all the marketing efforts that require the use of an electronic device or the internet. It is an excellent way to grow your revenue and business. Digital Marketing Strategies To reap any marketing strategy's full benefits, you must have an actionable marketing plan that translates to a digital marketing strategy. It is a plan of action or a road map that explains how you will achieve your digital marketing goals. The primary goals for B2B marketing are to instill consideration to purchase and create awareness. Awareness stems from leads and being a popular industry brand, while consideration creates a platform for building interest and relationships. Website Strategy: 9 Steps to a Successful Online Presence Have a Clear Goal- Set your business goals and determine smaller steps to achieve those goals Know Your Target- Come up with a list of favorite customers, and use it to draft a profile for your target audience Create Content- Once you know your goals and your target audience, it is time to create content that is custom made for your audience and goals. Remain Consistent but Dynamic- Strive to ensure that a person sees your ad relates it with... --- > SEO is often an overlooked piece when it comes to digital marketing. We have created an easy to follow SEO checklist for you to use. - Published: 2020-11-12 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/your-seo-checklist/ - Categories: Featured, SEO SEO is often an overlooked piece when it comes to digital marketing strategies. Many people tend to focus more on front-facing efforts like social media and PR. But behind the scenes efforts like SEO are just as important. 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. So why aren’t more businesses putting more into their SEO strategy? SEO is time-consuming and can take months to start seeing results. That is why we recommend implementing best practices as soon as possible and supplementing it with other digital marketing tactics along the way. Another reason why SEO tends to fall to the side is it’s not really the star of the show when it comes to your digital marketing strategy. Think of your digital marketing strategy as a performance. You have your lead performer which many would associate with your website or social media. Next, you have your supporting roles (email marketing and content creation). But just as important and necessary to the shows success are your stage crew (SEO). You don’t typically think too much about this role because they are behind the scenes, but the show would be impossible without their help. When diving into SEO it is important to know that although necessary it requires some patience as results will not be seen overnight like with social media. We have created an easy to use SEO checklist of items to think about and implement every time you make an update... --- > Our website management services take care of the security and performance of your website so you don't have to. Learn more here. - Published: 2020-11-05 - Modified: 2023-08-18 - URL: https://kevinbrowndesign.com/website-care-plan/ - Categories: Hosting Your website is your digital storefront. Like a physical storefront, you want to make sure that all of your assets and information are secure and protected. Your website helps position you as a leader in your field. Your website should be on an ongoing website management plan that will protect your investment and offer you peace of mind. At Kevin Brown Design, we offer full-service managed website management plans. But what does all of this mean? We take care of everything for you, including upgrades, security, migrations, etc. This will save you time, money, IT resources, and so much more in the long run. We put your site on a dedicated VPS, whereas shared hosting is just that. A shared server tied to many other sites that could be dealing with malware, performance issues, and more. We tune servers for optimal WordPress performance and configure all the caching. That way you don't have to spend time worrying about site speed! We do our best to stay on top of the latest security vulnerabilities and reduce the possibility that your site will be compromised. And IF your site is somehow compromised, we'll fix it for free. When you call us, you'll get a real-live human on the other end, rather than dealing with a robot, and if you have any technical questions, we will find the answer. All of our packages include the following features: Plugin Updates WordPress plugins are created by multiple authors and are consistently updated to newer versions... --- > In this post, we cover the importance of a website including four reasons why you need one to help grow your business and audience. - Published: 2020-10-11 - Modified: 2023-11-02 - URL: https://kevinbrowndesign.com/website-to-grow-your-business/ - Categories: Lead Generation, Web Design Eight in 10 Americans are now shopping online, according to a new study from Pew Research. Think of your website as your digital storefront; developing your online presence is the key to success in today's evolving world. Part of the importance of a website and online presence is having a space where your customers can learn more about your brand, shop at their convenience, and research whether or not your product/service is a good fit for their needs. Businesses today face so much competition, while consumers enjoy a wide variety of options. Your company's web presence is becoming more and more critical. You need a web design that is professional, modern, and appealing. In addition, you need content that showcases your unique qualities. Here are three reasons how a professional website will help your business grow! Convenience The number one reason people shop online is that they're able to shop at all hours of the day. This includes shopping from the comfort of their own home. Having a website allows potential customers to get quick answers to simple questions like cost, contact information, and do other buyers recommend this product? In today's world, people want information quickly. They will often abandon a search if they cannot find the answers they are looking for fast. This increases the importance of a website that functions for the user experience. Studies show that 81% percent of shoppers conduct online research before they make a purchase. 65% of online shoppers said if they needed... --- > Many factors go into writing a good blog post. Read on to learn about what elements every blog post should include. - Published: 2020-06-15 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/blog-post-features/ - Categories: Blogging, Featured While your website’s design is the first impression for new visitors, the content is what keeps them there. This may be your only opportunity to sell your business or product to that potential customer, which is why you need clear, rich, and engaging content. One way to improve the content on your site is by adding a blog. Your blog is an opportunity to be a resource center for your audience where they can find answers to their questions and improve their knowledge about a specific topic. If you’re not sure what information should be included on your blog vs. a standalone page on your site, start here. Many factors go into writing a good blog post, including what topic to write about, search engine optimization, imagery, etc. Read on to learn about the most critical elements that every blog post should include. 1. Choose a Topic Relevant to Your Audience It’s up to you what you decide to blog about, but we recommend choosing topics relevant and helpful to your target audience. When choosing a blog post topic, you might consider the following things: Is this a question that your audience asks frequently? Frequently asked questions often make great blog post topics. Is this a topic or keyword search for by many different people? We recommend using semrush. com to evaluate whether or not your idea would be a good topic. If you’re still unsure what to write about, check out this topic generator. 2. Length vs. Compelling Content... --- > You can extend the basic functionalities of your WordPress site with a feature called “plugins.” Learn more about them in this post. - Published: 2020-05-07 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/how-wordpress-plugins-work/ - Categories: Featured, Website Elements If you’re new to WordPress, you may be slightly overwhelmed by the amount of customization available to you. It’s easy to get confused with all the moving parts that go into making a WordPress website. WordPress is a great platform that comes with all the basics for building a functional site. You can extend those basic functionalities with a feature called “plugins. ” In this blog post, we break down everything you need to know about installing and using plugins to enhance your new site. What is a plugin? WordPress Plugins are PHP scripts that extend the functionality of WordPress. They enhance the features of WordPress or add entirely new features to your site. Plugins are often developed by volunteers and are usually free to the public. Plugins are available via the WordPress Plugin Directory. What Plugins are available? Some of the more popular plugins in the WordPress Plugin Directory fall into these categories: Spam control SEO Data import and export E-commerce Security Caching There are thousands of plugins available in the directory, so there’s a good chance you’ll find some that enhance your site and fit your needs. How to Install a Plugin To Install a WordPress plugin, you need to be logged in to the backend of your site and navigate to “Plugins” on the left-hand toolbar. When you are on the plugins screen, you will click “Add new. ” You should now see a directory of all of the available WordPress Plugins. You can search for the... --- > Read on for a step-by-step guide on how to set up your Google My Business account and optimize it for your business. - Published: 2020-05-07 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/google-my-business-guide/ - Categories: Featured, SEO Now more than ever, your online presence matters, and with so many moving pieces when it comes to digital marketing, it can be overwhelming! If you’re trying to build your digital marketing presence, an excellent place to start is with updating your Google my Business profile. When people search for a product or service, they’re usually lower in the sales funnel and more likely to make a purchase. One in two people who conduct a local search (think “restaurants near me”) visit that day. Therefore, the information about your business must show up correctly. Read on for a step-by-step guide on how to set up your Google My Business account. What is Google My Business? GMB is a free tool that lets you control how your business appears when someone does a Google search or pulls up directions using Google Maps. Google continues to be the primary search engine in use, starting 2020 with an average net market share of 73. 34% on desktop. Using Google My Business, you can update your business name, location, and hours, monitor and reply to customer reviews, add photos, and gain insights on where and how people are searching for you. How Do I Setup a Google My Business Account? If you have not yet created your google my business account, here are step-by-step instructions to help you do so. For Physical Business Locations: Using a desktop computer, sign in to Google My Business using your google account. Enter your business’ address. Identify if... --- > Here are six tips for bringing in the right traffic and how to move them through the sale funnel and increase conversions. - Published: 2020-04-02 - Modified: 2023-09-12 - URL: https://kevinbrowndesign.com/increase-conversions/ - Categories: Conversion Strategy, Web Design, Website Elements Your ultimate goal is to increase sales, increase conversions, and grow your business, right? It doesn't matter what industry you’re in or what you’re selling, the goal is to sell more and increase brand awareness. If you think that increasing traffic to your website will be enough to do it, that’s not necessarily true. You need to convert your website traffic into paying customers and make sure you’re getting the right traffic to your website. Here are six tips for bringing in the right traffic and increase conversions. Your Web Copy Should Be Written For The Customer First It’s been said that people don’t buy the best product or even the cheapest product. They buy what makes the most sense to them. This is why clearly communicated content is so important. Web content helps with discoverability. However, if it’s written for the right audience it will help turn your business into a conversion machine! Once you’ve done the work to develop content that will bring in the right traffic, you want to make sure that you have also included content that will convert. This may be your only opportunity to sell your business or product to that potential customer, which is why you need content that is clear, rich, and engaging. Learn more about why website copy is essential. Your Site Should Include a Strong Call-to-Action You’ve created compelling content. Now what? You must provide the reader with the next step, a call to action. The goal is to entice... --- > Having a website can help with your brand, growing your audience, and providing quick information to your customers. - Published: 2020-04-02 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/how-a-website-can-help-your-business%e2%80%a8/ - Categories: Featured, Web Design When developing your online presence for your business you may hear different opinions about whether or not you need a website. Websites have multiple functionalities and are often the center of all of your digital marketing efforts. According to Statista, over 4. 33 billion people were active internet users as of July 2019. If you have a physical business location, you are probably limited by the customers in your immediate region, but with the internet, your website has the potential to reach billions of users! Here are some of the ways having a website can help your business: Establishing your Brand Consider your website your “digital storefront. ” It really doesn’t matter what industry you’re in, having a website available to your audience creates a space for you to tell the story of your brand, company culture, and how your products or services provide benefit to your customers. When you buy your domain name you have access to things like a professional email address. Why is this important? When you’re emailing potential customers, it’s a lot more credible when it comes from Kevin@KevinBrownDesign. com rather than KevinBrownDesign@gmail. com. Quick Information Having a website allows a place for customers to get quick answers. In today’s world, people want information quickly and will often abandon a search if they cannot find the answers they are looking for in a short amount of time. According to Forrester, 53% of US adults are likely to abandon their online purchase if they can’t find a... --- > There are some great options out there for building your website, including Wix, Squarespace, and WordPress. Read on to find out which is right for you. - Published: 2020-02-07 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/wix-squarespace-wordpress/ - Categories: Featured, Web Design Choosing the right website platform can be a tricky decision to make. There are some great options out there, including Wix, Squarespace, and WordPress. But which platform will meet your needs and allow you to build the best website? You want to choose the right web platform from the get-go, and our detailed guide will help you make the right decision. We’ll compare the flexibility and ease of design, the features, and pricing, plus the pros and cons of each option. Read on to find out exactly what Wix, Squarespace, and WordPress have to offer and which is right for your needs. Wix Wix is an all-in-one website builder which is accessible to anyone, no matter how techy you are. With its simple drag-and-drop builder, you can create a sleek website in minutes. There’s no need to know how to code, and you can customize your website to your needs. With Wix, you can choose between more than 500 ready-made themes. The main drawback to Wix is that once you’ve selected your theme and published your site, there’s no going back. To change the theme you will have to create an entirely new site. This could negatively impact your SEO down the road if you’re switching content from an established site. For location-specific businesses and brands that rely heavily on SEO, this could be detrimental to your website traffic. If you’re a beginner to website development, Wix is a great choice. But if you want a little more control and... --- > Here at Kevin Brown Design, we create website copy optimized for SEO and conversions. Read on to learn why copy is important to your marketing strategy: - Published: 2020-01-13 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/why-website-copy-is-important/ - Categories: Content, Uncategorized Creating compelling copy is an important part of your overall website. If the copy is not targeted and result-driven you may find that it’s driving potential customers away rather than bringing them in. There are two primary reasons your website copy is important; one is to help your searchability, and the second is to help convert the traffic being brought to your site. Here at Kevin Brown Design, our main goal is to make sure that you have a website that is optimized from a strategic marketing perspective to include not only beautiful design but content that converts. Read on to learn why copy is an important part of your website marketing. Content for SEO Website content plays a very important role in your online visibility. Quality content and proper formatting, along with strategically-placed keywords, can boost your placement in search engine results, which helps people find you more easily. Having content that accurately describes your brand is important so that search engines can deliver the right traffic to your site. If you’re not being specific with the types of services and products you offer this may increase your bounce rate because the traffic you are receiving is very general. Here are some of the things you need to think about when developing your copy for SEO: Key Phrases: Keywords are used to tell search engines like Google what your business is offering. Search engines use that information to direct relevant traffic to your site. If you do not have... --- > It’s important to know the basics of the different social media platforms so you are using the ones that are best suited for your industry! Learn More. - Published: 2020-01-01 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/social-media-platform/ - Categories: Social Media Social media can be confusing if you don’t have a strategy in place. What platforms should you be using? How often should you be posting content? What demographic are you reaching on that platform? It’s important to know the basics of the different social media platforms so you are using the ones that are best suited for your industry. You don’t need to be on every platform, because chances are your audience isn’t either. We recommend choosing 1-2 platforms that are best suited for your business and go all in! Facebook If you’re unsure what platform to start with we recommend Facebook. With it’s over 2 billion ACTIVE users it’s a staple for social media no matter what industry you’re in. Facebook has an array of features for your business including, groups, pages, personal profiles, paid ads, TV, events, promotions, and a built-in scheduling feature! Hashtags: Don’t use any! Unless it’s a heavy-hitting hashtag, for example, event-specific or a national holiday, hashtags are not necessary on Facebook. Content-Length: Although posts on Facebook can exceed 60,000 characters it is recommended to keep your post less than 100 characters for optimal engagement. Image Size: 1200 px x 630 px Twitter Twitter is known for being a quick-paced platform where content is short. The majority of users are 25-34-year-old males and 18-24-year-old females. While this is a great platform for C2C conversation it is also a great way for brands to communicate quickly with their consumers. Hashtags: 2-3 per post Content-Length: 280 characters... --- > We have outlined the basics of each traditional marketing tactic to help you leverage the marketing techniques that fit your business goals! Read More. - Published: 2019-12-01 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/traditional-marketing-vs-digital-marketing/ - Categories: SEO If you’ve been involved in the business world the past fifteen years you have probably seen significant changes in the marketing landscape. What used to be popular marketing strategies when you first opened your business may not be popular or even what works today. Traditional marketing tactics tend to cost more than digital marketing tactics and it is often difficult if not impossible to track the ROI and success of these campaigns. Some of these strategies are still widely used but some have evolved to fit modern advancements in technology. We have outlined the basics and need-to-knows of each traditional marketing tactic to help you understand and leverage the marketing techniques that fit your business goals! Broadcast Marketing Broadcast marketing is a traditional marketing tactic used for services or products utilizing television and/or radio broadcasts in order to gain viewers' and listeners' attention. This tactic differs from other traditional marketing tactics because businesses have the opportunity to reach a wider audience through target demographic selection. For example, if your service or product is ideal for the middle-aged female consumer you will most likely choose a network catering to that demographic. Broadcast advertising is still used today, but it has expanded to fit newer digital formats including podcasts, YouTube, streaming services, etc. Cold Calling Marketing Cold calling is a traditional sales technique that involves calling people with whom you have no existing relationship. It's still part of the modern salesperson's workflow, but there are better ways to conduct this outreach. In... --- > Digital marketing tactics help promote your online presence in a variety of ways including SM, SEO, website, paid ads, email & content creation. - Published: 2019-10-10 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/getting-started-with-digital-marketing/ - Categories: Content, Featured, SEO, Website Elements In the evolutionary world of business, it is important to make sure you are implementing the best and most effective marketing tactics. Digital marketing utilizes your business's online presence to promote your products or services. There are a variety of ways your business can implement digital marketing tactics including social media, SEO, website, paid ads, email and content creation. We have outlined the basics and need-to-knows of each tactic to help you understand and leverage the marketing techniques that fit your business goals! Content Content marketing gets three times more leads than paid search advertising. When it comes to content development you have a variety of options including: Blog posts Infographics Video Case Studies Ebooks Social Media Content Email Email marketing is one of the most traditional and widely used forms of Digital Marketing because it has been around the longest. Active email accounts are expected to hit 5. 6 billion in 2019 making it one of the most widely used sources of digital communication. According to SalesCycle, 59% of respondents say marketing emails influence their purchase decisions. Paid Advertising You have a variety of options when it comes to advertising online. Businesses make an average of $2 in revenue for every $1 they spend on Google Ads. However, Google is not the only platform you can pay to play on. You can run ads on nearly every social media platform and search engine. SEO When you think about SEO you probably think about Google, which is fair because Google... --- > Your homepage is arguably one of the most important pages on your website. Here are 6 elements that your homepage should have. - Published: 2019-09-27 - Modified: 2025-02-22 - URL: https://kevinbrowndesign.com/6-features-your-homepage-should-have/ - Categories: Featured Your homepage is arguably one of the most important pages on your website. It's the first thing a potential customer sees and the biggest driver of traffic to your site. It only takes 50 ms (that's 0. 05 seconds) for a user to form a first impression of your site, so if you're not putting your best foot forward you could easily be losing customers. So how do you design an effective homepage that is compelling to your audience? If you have ever taken a high school language arts class you have probably heard of Aristotle's three modes of persuasion; logos, pathos, and ethos. Typically used in character development, these persuasive elements hold true when speaking about web design. Logos: refers to the logic, the words, and the reasons in your argument. Ethos: refers to your character, ethics, and your believability. Increasing your credibility increases the likelihood that listeners will accept your arguments and take action on your recommendations. Pathos: refers to the emotional aspect of your argument. People are more likely to take action when they feel an emotional connection to something. Below are six elements that your homepage should have and how you can incorporate the three elements of persuasion for an effective and compelling message. Headline Your headline may be the only piece of information a potential customer reads. On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. No pressure! So how do you communicate... --- > Learn how Google Analytics can help you analyze user behavior on your site and allow for informed decisions to improve the user experience of your website. - Published: 2019-07-31 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/getting-started-with-google-analytics/ - Categories: Featured Peter Drucker, author of the 1954 book ? The Practice of Management? is often quoted saying ? you can? t manage what you can? t measure. ? Simply stated this means that your actions should be backed up by data. Do you want to start blogging about cats? No problem! Write a few blog posts and then check to see how much traffic is being drawn in by that particular topic. Are you looking to change the language on your sales page? Try A/B testing to see what wording resonates best with your audience. All digital marketing decisions should be backed up by data, so your time and money are being used efficiently. There are many different analytics tools to choose from depending on what you? re looking to measure but one of the most popular is Google Analytics. What is Google Analytics? Google Analytics is free and used to analyze user behavior on your site so you can make informed decisions on how to improve the user experience of your website. Google Analytics offers a variety of reports including: Realtime - allows you to monitor activity as it is happening on your site. You can view by location, traffic sources, content, events, and conversions. Audience - allows you to identify specific characteristics of the users on your site including demographics, interests, language, location, devices, technology etc. Acquisition - allows you to identify how a user arrived at your site. Behavior - allows you to identify how users are interacting... --- > Unlocking SEO Bounce Rate: Your guide to decoding user engagement signals and fine-tuning website performance - Published: 2019-07-11 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/what-is-a-bounce-rate/ - Categories: Featured, SEO When analyzing your website, it is easy to get lost in all of the data and different metrics. Where should you focus your time? What metrics even matter? One of the most telling statistics of how your website is performing is ? Bounce Rate. ? What Is Bounce Rate? A ? bounce? occurs when someone visits your website and leaves without clicking around or engaging further on your site. Bounce rate is the percentage of visitors who bounce off your site. This is calculated by dividing a total number of bounces by the total number of entries to the website or page. You can view the bounce rate for your site by logging into Google Analytics and reviewing the ? Audience Overview? report. To view the bounce rate for individual pages, check out the ? All Pages? report. So why is this important? Avinash Kashik said it best, ? Bounce rate describes your customers experience with your business as I came, I puked, I left. ? Your customers typically leave your website without engaging simply because they are not finding what they are looking for. Reducing your bounce rate means you are taking action to increase your conversion rate and increase the likelihood that your audience will click through to additional pages. High Vs Low Bounce Rate You? re probably wondering at this point how to determine if your bounce rate is considered ? high. ? The answer is, it depends, and it depends on your industry and what your... --- > Unlock About Page success with Beyond Design 7! Learn to craft converting About Pages in this essential workshop - Published: 2018-09-28 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-7-creating-an-about-page-that-converts/ - Categories: Uncategorized In the last blog post, we learned that the About page is not going away any time soon. ? So, now what do you do? Well, we hope to help you with that! This post will go into more detail about what to include on your About page. What should be on the page? There are many things you can include on an about page. The items listed below are absolute necessities. A mission statement Many businesses already have a mission statement. If you do, you should review it to make sure that it is ready to be published on your site. If you don? t already have one, you should definitely create one. We mentioned in the last post that your About page should talk about a problem and solution in the content. This is especially true for the mission statement; your mission statement should find a way to convey the solution your company provides in a small number of words. Real, live people The mission statement and other content have hopefully peaked your visitor? s interest. But, in order to turn them from a visitor to a customer, you need to let them get to know the faces of the company. The more we advance in technology, the less personal things seem and the easier it is for visitors to forget that there are real people behind a website. It is your job to remind them. Show pictures of your staff. And not just headshots. If you have... --- > Uncover the About Page's Power - Join Beyond Design 6 and explore why it's more than just a bio. Elevate your website today - Published: 2018-09-14 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-6-do-i-need-an-about-page/ - Categories: Beyond Design series, Content For a while, there was talk that the ? About (Us)? page on websites was a thing of the past, but that just isn? t true. Sure, there are plenty of people who want to jump straight to looking at your services or going to your contact form and others who only care about the Home Page. But for the people who do visit the About page, it is probably the most important factor in their decision of whether or not to give their business to your company. What is the point of the About page? First, let? s talk about what the About page is not. It is not to fill web space. It is not necessarily about content for SEO. And it is not for fluff that you think will make you sound good without any actual real information. The About page is a chance for you to establish your brand. It is the place where you can tell real information about your company and the people who are a part of it. It is a place where consumers who want to learn about who they are about to do business with can go to find comfort in their decision. The About page is one of the most important pages on your website. Finally, it is an opportunity for you to position yourself as a knowledgeable resource in your industry and to build trust between you and your customers. Your About page says ? this is who we... --- > Unveil the art of impactful content at Beyond Design 5. Explore the realm where creativity meets compelling narratives. Join us! - Published: 2018-08-31 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-5-content-content-content/ - Categories: Beyond Design series, Content Before we get into pure marketing topics, there is one more discussion we should have about what to include in your design. First, we will discuss some general rules about your website content. More important than design? You may have heard the phrase ? content is king? somewhere or other. It has been around almost as long as websites themselves. Content is one of the most important pieces of a website; without it, visitors would not know what your company are about or how to interact with you. ? And nowadays, snappy marketing content is sometimes what catches a visitors interest and helps them to make the decision to work with you or your company. Often times, designers require the content first so that they can build the design around the words. This means that most sites are driven by the words on them. What do I need to know about content? There are many different rules and tips and such you can read about when it comes to writing your content. Some of these even change from one year to the next. There are, however, a few steadfast rules that remain constant. Write your website content in a clear and concise manner. Not only do you want to make sure that it is easy to ready for your visitors, but search engines also measure the ? readability? of your pages. This is a factor that often goes into your ranking. Another thing that helps both visitors and search engines... --- > Unveiling 'Beyond Design 4: Don't compromise usability. Join us to harmonize aesthetics and user-centric functionality - Published: 2018-08-17 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-4-dont-forget-usability/ - Categories: Beyond Design series, Website Elements By now you probably realize that there is much more to the design of a website than it looking pretty. Usability and the user experience (UX) play a major role in the success of a website. There are even college degrees now focused on UX Design and Testing. Although you will not become an expert in the next 10 minutes, there are definitely some highlights you should keep in mind. Navigation Navigation Navigation, in its simplest form, refers to how easy it is for users to move through your website and find specific information. Making navigation as easy as possible for users is important because you want visitors to be able to find the information they are looking for. Not only will they be happier with your website, but they will also be more likely to become an actual customer. If your navigation is too complicated or just not logical, they might get frustrated and leave for another site. You want them to stay on your website as long as possible and see every part of it. Aside from keeping users happy, this actually helps your search engine ranking. Navigation is not only about the main menu of the website; there are numerous different ways users can navigate your site. For instance, you may consider secondary sidebar links or a top menu at the top of the header. There are also limitless ways to incorporate hyperlinks into your text. No matter which methods you incorporate, always try to follow the... --- > Unlock the Artistry: Dive into 'Beyond Design 3: Design Elements' and elevate your creativity with a symphony of innovative concepts - Published: 2018-06-11 - Modified: 2025-02-22 - URL: https://kevinbrowndesign.com/beyond-design-3-design-elements/ - Categories: Beyond Design series, Design, Website Elements Fonts, colors, and images are major aspects of your website design. Even if you have hired a professional to build your site, you may have the opportunity to participate in the selection of these elements. Your web designer will likely have certain colors and fonts in mind after talking to you, but you will likely have final approval. Since each decision can have a major impact on your end result, you should know a little bit more about these elements. Fonts One of the first things your web visitors will notice is the typography, or fonts, used. The trend for fonts is starting to lean towards bigger and bolder, but this really works best if the rest of the website is kept clean with minimal text and other elements. When the homepage of a website has a lot of information, including text, video, and images, it is better to use smaller fonts to keep the page from looking too cluttered. If working on the site yourself, take the time to play around with different types of fonts before deciding on the one or two that are perfect for you and your site. But make sure to follow these 2 rules of thumb: Try not to use more than two different fonts on any one page. Doing so will only bring confusion to the page and make it look tacky. There are professional fonts and casual fonts. Make sure to choose one that is fitting for your brand. There are instances... --- > Design Evolved: Join the Conversation at 'Beyond Design 2: Feedback' and Redefine Creative Possibilities. - Published: 2018-01-09 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-2-feedback/ - Categories: Beyond Design series, Design, Featured, Process Once you have hired a designer, they will begin with their design process. This may vary slightly depending on the designer, but the main idea is usually the same: create a ? mockup? design for the customer to review before building it. And your mission, should you choose to accept it, is to provide feedback as early on as possible. This post will describe some of the different feedback stages that may be included during this process as well as what is expected from you, as the customer. Although you do not have to do much aside from give feedback, it is good to understand this process so you know what type of feedback is most helpful for each phase. Wireframes Depending on the designer, the project size, and the budget, you may receive 1 or 2 different types of mockups. If you only get one, it should be the design mockup, and this wireframe concept will not come into play. However, in a more complex or detailed project, you may first see a wireframe. A wireframe is black and white; it offers no color, images or design elements. It helps to map out the layout of the site, using various placeholders for the different elements. For example, images are usually either represented by grey boxes or white boxes with X? s through them. The font used is typically a common, basic one (such as Arial) and not representative of the font that will actually be used on the site.... --- > Unveil the Art of Visionary Planning - Explore Beyond Design 1 for a Journey into Limitless Creativity! - Published: 2017-11-03 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/beyond-design-1-planning/ - Categories: Beyond Design series, Design, Featured You have heard the old saying: behind every great website is a great layout. Or a website is only as strong as its weakest content. ? Okay, maybe? those are not? actual sayings, but that doesn't mean they aren't true. So many people think that design is just about colors and pictures and do not realize the importance of other pieces of the puzzle, such as the processes that happen before these colors and pictures come into play. This new blog series Beyond Design is all about the secrets that truly make a website successful. Even though you are likely paying someone to design your website for you, it is essential that you understand these pieces. With this knowledge, you will be able to provide your designer with helpful information from the start. The first few posts focus on the planning and the layout behind the design. Let's jump in! Define a purpose Every website has at least two completely separate purposes: that of the business and that of the customer. While there are some variations, the typical purpose of a website for a small business is to generate more leads and get more customers, but you can't put that on your homepage. That would not only turn people off, it also would not give potential customers anything to work with. The customer purpose actually varies greatly from site to site, business to business. You need to ask yourself what your ideal customer will be looking for when they land... --- > Unlocking Digital Success: Explore why strategic SEO design fuels online growth and elevates user experiences! - Published: 2017-09-04 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/good-design-matters/ - Categories: Design, Featured, SEO, Website Elements The importance of UX design for your website? s conversion rate We preach good design here at Kevin Brown Design. After all, it? s what we do. But design is about more than making websites look beautiful. Design also impacts user experience and can have a significant impact on your website? s conversion rate. You might not realize it, but how your website is designed can be the difference between gaining hundreds of customers or gaining only two customers. Here? s more information on why good design is so important: Good design increases customer satisfaction Happy, trusting customers convert. It doesn? t matter what the conversion is (making a purchase or signing up for an email list); users are far less likely to convert if they are unhappy, especially if they don't trust you or your website. Do you know what makes them unhappy? Bad design. Although sometimes seeing flashing pink and yellow banners can provoke a good laugh, and watching pieces of fruit fly across the screen at random intervals may inspire you to share the website link with your friends, these designs do not provide users with the type of happiness and trust that leads them to make purchasing decisions in your company's favor. A large portion of consumers judge companies based on the professionalism of their web design, as well as their attention to detail. The design is the guide A well-designed website works as a guide. Not only does it make things easier to find for... --- > Maximize website leads with a strong CTA. Incorporate essential elements: contrasting colors, powerful words, appropriate size & location. - Published: 2017-08-18 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/5-things-consider-websites-cta/ - Categories: Website Elements If you want to maximize the number of leads your website generates, you need a strong call to action (CTA). Suffice to say, a small sign up button at the bottom of the page might not get the results you are looking for. It can be hard to find the right layout for your pages; however, improving your CTA doesn't have to be difficult. By incorporating the following essential elements into your website's CTA, you can dramatically improve your website's conversion rates. 1. ) The right colors Color can be everything when it comes to designing the perfect CTA. Humans are visual creatures, which is why it is important that you pay special attention to this element. The more your CTA stands out, the more users are likely to click on it. With this in mind, you should make sure that the color of your CTA button contrasts sharply with the rest of your website. If your page is mostly white, try a red or a green CTA button. Don't be afraid to use 'warning' colors such as red or green. It may seem counter-intuitive when people associate trust with blues and greens, but red CTA buttons can be just as effective. A CTA is no good if users don? t see it. 2. ) Words that provoke action If you've ever been to a political rally, you'll notice that politicians tend to use powerful words that trigger a strong emotional reaction. The same goes with your CTA. The trick... --- > Ignite engagement with compelling calls to action! Transform your website's impact today - Published: 2017-08-04 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/a-call-to-action-for-your-website/ - Categories: Featured, Website Elements You see them everywhere. Big, bold, in-your-face buttons and links with such labels as: Click here to get 10% off your first purchase of garlic javelina jerky! , Get your free copy of the award-winning eBook, ? Mastering Broccoli? , and so forth. They? re on websites all over the place, and they? re designed to smack you right in the face when the webpage loads. And for good reason. These are a website? s ? Call to Action? (CTA), which every site absolutely needs. A website? s CTA is there to get the attention of visitors and encourage them to engage with your business or organization. That engagement often leads to sales, subscriptions, marketing opportunities, and much more. In simple terms, it is there to push them to take some sort of action. As you? ve probably concluded thus far, this ? chain reaction? caused by increased user interaction on your website will result in increased: Interest in the content on your site Sales Leads Actual sales of your product or service Subscribers (and other signups) In essence, the anticipated outcome of an effective CTA is a boost in the number of overall customer and/or subscriber conversions. Your website? s CTA is all about drawing the visitor? s attention as soon as they land on the page, and getting them to take action by sparking their curiosity with something that appeals to them; that may be signing up for a newsletter, taking advantage of a discount, accepting a free... --- > Search Engine Optimization (SEO) is the process of optimizing a website by helping it rank higher than its competitors when someone searches online. - Published: 2017-07-14 - Modified: 2023-08-22 - URL: https://kevinbrowndesign.com/what-is-seo-and-why-is-it-important-for-your-site/ - Categories: Featured, SEO Search Engine Optimization (SEO) is the process of optimizing a website with the end goal of helping it rank higher than its competitors when someone searches online. There are sets of rules that must be followed to increase your site? s ranking, and the rules may differ based on the search engine. SEO is a very complex process with a lot of moving parts, but it is well worth the time and money spent on it. There are many benefits both your site and your business will gain from investing in SEO. Increased Website Traffic Perhaps the most obvious reason to invest in SEO is to increase your website traffic. So many people these days find most everything they? re seeking online. They go to a specific website they like, or they use a search engine (such as Google, Bing or Yahoo! ) to find the item, place, or information they are looking for. Most users will typically look at the first 1-2 pages of their search results to find what they are looking for. If your business does not show up in the first few pages, you are probably missing out on a lot of business. SEO could help rank your site higher and increase the number of people who find you online. Even businesses that have obtained most of their past business through word of mouth are finding that their needs are shifting. More and more people are considering a search engine? s results as important a factor... --- > Responsive Web Design (also referred to as RWD) is a method of website design that enables a website to work well with multiple device types. - Published: 2017-07-07 - Modified: 2023-08-19 - URL: https://kevinbrowndesign.com/why-your-site-needs-responsive-web-design/ - Categories: Featured Responsive Web Design (also referred to as RWD) is a method of website design that enables a website to work well with multiple device types. Ever visit a site on your phone and think ? this is way too small and difficult to navigate? ? Chances are that site was not ? responsive. ? ? Responsive? basically means that the website responds well to the type of device you are using or, more simply, to the size of your browser window. The website changes its format to something more becoming of the specific size of your screen. Both the design and navigation will differ even between different types of mobile devices (i. e. , tablet vs. phone). There are many reasons why responsive web design can be one of the most important investments you make. Better User Experience Responsive sites provide a much smoother user experience on mobile devices. They eliminate unnecessary scrolling and provide a more efficient way for visitors to find the information they are after. Regular websites often have text menus that must be manually expanded to find what you are looking for. On a mobile device, these menus would be tiny and tricky to operate, which is why most of the navigation on mobile devices is meant for the touch screen and includes images or buttons instead. Even on a regular desktop computer, the website is more user-friendly when it is responsive. If someone changes the size of their browser window or changes their zoom level,... --- --- ## Projects > Explore our ' Waypoint Bank ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2025-03-03 - Modified: 2025-03-09 - URL: https://kevinbrowndesign.com/project/waypoint-bank/ - Project Categories: Latest Projects When Waypoint Bank approached us to redesign its website, we saw a tremendous opportunity to modernize its online presence and create a digital experience that reflected its commitment to customer service and community values. As a trusted financial institution, Waypoint Bank needed a website that showcased its services and provided seamless usability for its customers. Challenges During our initial discovery phase, we identified several key challenges: Outdated Design: The previous website had an outdated look that didn’t reflect the modern, customer-focused brand Waypoint Bank wanted to convey. Limited Mobile Usability: As an increasing number of users access the site from mobile devices, we needed to ensure that the new site was fully responsive and mobile-friendly. Complex Navigation: Customers reported difficulty finding key information, such as loan options, branch locations, and online banking features. Compliance and Security: As a financial institution, the website needed to meet strict compliance standards and incorporate robust security features. Our Approach We took a collaborative and strategic approach to the redesign, ensuring that every aspect of the new website aligned with Waypoint Bank’s mission and goals. User-Centered Design: We prioritized a clean, modern design that visually conveyed trust and professionalism. Simplified navigation ensured customers could easily access the most important information, such as account services, loan offerings, and branch details. Mobile-First Development: Our team employed a mobile-first strategy, ensuring the website delivered a seamless experience across all devices. We incorporated intuitive touch navigation and optimized loading speeds for mobile users. Enhanced Features: Integrated a robust online... --- > Explore our ' SPGroup ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2025-03-02 - Modified: 2025-03-09 - URL: https://kevinbrowndesign.com/project/spgroup/ - Project Categories: Latest Projects We had the privilege of designing the website for SP Group, P. C. , an accounting and business consulting firm based in Lincoln, Nebraska. From the start, we wanted to create something that felt both professional and welcoming, reflecting the firm’s personality and the meaningful work they do. What We Set Out to Do Modernize Their Online Presence: We wanted to give SP Group a fresh, updated look that matched their professionalism and approachability. Make It Easy to Use: Our goal was to design a site that anyone could navigate effortlessly, whether on a computer or a phone. Showcase Their Story: We aimed to highlight SP Group’s services while bringing attention to their core values and commitment to building strong relationships. Encourage Connection: We designed features to make it easy for potential clients to get in touch with SP Group. How We Made It Happen Getting to Know SP GroupWe started by learning all about SP Group—their brand, their clients, and what sets them apart. This helped us create a website that truly represented them. Laying the FoundationNext, we sketched out wireframes to figure out the best structure for the site. Once we had that nailed down, we created interactive prototypes to show how everything would work. Designing the LookWe crafted a clean, professional design that matched their brand. The color scheme, typography, and layout all worked together to create a sense of trust and reliability. Building for All DevicesWe made sure the site looked great and worked perfectly on... --- > Explore our ' Nebraska Door & Window ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2025-03-01 - Modified: 2025-03-09 - URL: https://kevinbrowndesign.com/project/nebraska-door-window/ - Project Categories: Latest Projects Nebraska Door & Window is a trusted provider of high-quality doors, windows, and related products, serving homeowners and contractors across Nebraska. With decades of industry expertise, they pride themselves on offering durable, energy-efficient solutions and exceptional customer service. Since the website launch, Nebraska Door & Window has experienced significant improvements: Increased Website Traffic – SEO enhancements have led to a noticeable boost in organic search visits. Higher Engagement – The intuitive layout and mobile responsiveness have improved user interactions. More Leads & Conversions – The optimized CTAs and contact features have increased inquiries and quote requests. Positive Customer Feedback – Clients and partners have praised the site for its ease of use and professional look. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one NameThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer.... --- > Explore our ' Weber Auto Glass ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2025-01-06 - Modified: 2025-02-15 - URL: https://kevinbrowndesign.com/project/weber-auto-glass/ - Project Categories: Latest Projects We had the opportunity to collaborate with Weber Auto Glass, a locally owned business in Hutchinson, Kansas, specializing in professional auto glass repair and windshield replacement services. Project Overview Weber Auto Glass sought to enhance their online presence to better serve their customers and streamline service scheduling. Our objectives were to: Develop a user-friendly website that clearly presents their services. Implement an intuitive online scheduling system. Ensure the website is mobile-responsive for accessibility on all devices. Design and Implementation User-Centric Design: We crafted a clean and professional website layout that reflects the quality and reliability of Weber Auto Glass. The homepage prominently features their key services, including windshield repair, replacement, and mobile glass services. Online Scheduling System: To improve customer convenience, we integrated an easy-to-use online scheduling feature. This system allows customers to receive instant quotes and book appointments in three simple steps: Vehicle Details: Customers provide information about their vehicle, such as year, make, and model. Instant Quote: The system generates a competitive price for the required service. Appointment Scheduling: Customers can select a convenient time for the service. Mobile Responsiveness: Recognizing the importance of mobile accessibility, we ensured the website is fully responsive, providing a seamless user experience across all devices. Local SEO Optimization: To increase local visibility, we optimized the website with location-specific keywords and ensured compliance with best SEO practices. Results Since the website's launch, Weber Auto Glass has experienced: An increase in online appointment bookings, indicating improved customer engagement. Enhanced visibility in local search results,... --- > Explore our ' Jeff Munns Agency ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2024-09-15 - Modified: 2025-01-08 - URL: https://kevinbrowndesign.com/project/jeff-munns-agency/ - Project Categories: Latest Projects Jeff Munns Agency, Inc. , based in Lincoln, Nebraska, is an independent insurance agency offering a range of services, including auto, home, business, life, and farm insurance solutions. With over 30 years of experience, the agency prides itself on exceptional local service and personalized insurance options. Problem:Despite a strong local reputation, Jeff Munns Agency’s website was underperforming in several key areas: Limited Online Visibility: The website was not ranking well on search engine results pages (SERPs), leading to low organic traffic and reduced lead generation. Outdated Website Design: The site’s design was not user-friendly, lacked mobile responsiveness, and did not reflect the agency’s professional image. Poor User Engagement: High bounce rates and low average session durations indicated that visitors were not finding the content engaging or relevant. Technical SEO Issues: The website had several technical issues, including slow page load times, broken links, and missing meta tags, adversely affecting its search engine rankings. Solution:To address these challenges, a comprehensive website overhaul was implemented, focusing on the following strategies: Search Engine Optimization (SEO): Keyword Research: Identified relevant keywords related to insurance services in Lincoln, NE, to target potential clients effectively. On-Page Optimization: Optimized meta titles, descriptions, headers, and content with targeted keywords to improve SERP rankings. Technical SEO Fixes: Resolved issues such as broken links, improved site architecture, and enhanced page load speeds to ensure better crawlability by search engines. Website Redesign: Responsive Design: Developed a mobile-friendly website to provide an optimal viewing experience across all devices. User Experience (UX) Enhancement:... --- > Explore our ' Reck Agri ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2024-07-30 - Modified: 2024-11-20 - URL: https://kevinbrowndesign.com/project/reck-agri/ - Project Categories: Latest Projects We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one CommentsThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' Interceptor Swarm Trap ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2024-02-15 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/interceptor-swarm-trap/ - Project Categories: Latest Projects We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' Bright Lights ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2024-02-15 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/bright-lights/ - Project Categories: Latest Projects We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' Haiti's Children's Hope ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2023-02-15 - Modified: 2024-11-20 - URL: https://kevinbrowndesign.com/project/haitis-childrens-hope/ - Project Categories: Latest Projects We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one NameThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' MyBimTeam ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2023-01-30 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/mybimteam/ - Project Categories: Latest Projects We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one NameThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' KEA Constructors ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2020-05-19 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/kea-constructors/ We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. We wrote original content that attracts their ideal client. Our custom career management implementation was developed so that they could easily manage all of the career listings on their site. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' Dietze Music ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2020-04-08 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/dietze-music/ - Project Categories: Latest Projects - Project Tags: Custom CMS, E-Commerce, Mobile, Responsive We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- > Explore our ' Floors Inc ' project by Kevin Brown Design in Lincoln, NE. Explore how our web solutions have transformed various businesses. - Published: 2019-12-10 - Modified: 2024-02-17 - URL: https://kevinbrowndesign.com/project/floors-inc/ We optimized their website for search engine optimization and adjusted the page titles, links, heading tags, and content to comply with modern SEO optimization. This gives their site a better search presence. We developed new content that speaks to the needs of their ideal customers, using the correct keywords, phrases, and messaging throughout the site. The content was based on our keyword and audience research. Contact us to get started on your project. Name* First Last Email* Phone*How can we help? *How do you prefer we contact you? Phone Email Either one PhoneThis field is for validation purposes and should be left unchanged. document. addEventListener("DOMContentLoaded", function { setTimeout(function{ var e=document. getElementById("cf-turnstile-gf-3"); e&&! e. innerHTML. trim&&(turnstile. remove("#cf-turnstile-gf-3"), turnstile. render("#cf-turnstile-gf-3", {sitekey:"0x4AAAAAAA0fdl2WJXFRtevG"})); }, 0); }); document. addEventListener("DOMContentLoaded", function {document. addEventListener('gform/post_render', function handlePostRender(event) {if (event. detail. formId ! == 3) {return;}gform. utils. addAsyncFilter('gform/submission/pre_submission', async function handlePreSubmission(data) {document. addEventListener('gform/post_render', function rerenderTurnstile(event) {if (event. detail. formId ! == 3) {return;}const turnstileElement = document. getElementById('cf-turnstile-gf-3');if (turnstileElement) {turnstile. remove('#cf-turnstile-gf-3');turnstile. render('#cf-turnstile-gf-3');}document. removeEventListener('gform/post_render', rerenderTurnstile);});gform. utils. removeFilter('gform/submission/pre_submission', handlePreSubmission);return data;});document. removeEventListener('gform/post_render', handlePostRender);});}); /* { mutations. forEach( ( mutation ) => { if ( mutation. type === 'attributes' && visibilityTestDiv. offsetParent ! == null ) { debouncedTriggerPostRender; observer. disconnect; } }); }); observer. observe( document. body, { attributes: true, childList: false, subtree: true, attributeFilter: , }); } else { triggerPostRender; } } );} ); /* ]]> */ --- ---